Articles by Dan Siepen

In this post, I give a detailed overview of the best email marketing software I've used over my career as a growth marketer.

There are many copywriting software solutions that exist. However, which are the best to develop copy faster, and more efficiently? I share some of the top tools I've used over years of writing.

Over the years I typically have run PPC and Google Ads accounts and campaigns without really any tools, aside from reporting integrations. However, the landscape has changed in the 2020's. Lots more competition and pressure to scale accounts, whilst keeping a good ROAS and ROI. I talk about some of the top tools I've used that have helped me and clients.

As we know, threads can be a really effective way for niche influencers, bloggers and content creators to grow their audience. I share my top recommendations of software to help you create, format and schedule threads at scale.

We all know what a referral program is, but how do you implement one that's easy-to-use, and is jam-packed with features? These are my top providers I recommend looking into further for your business.

One of the most cost-effective channels that top companies incorporate into their marketing strategy, which delivers epic open rates and click-through rates, is SMS marketing. I talk in detail about some of the top SMS marketing automation and bulk messaging software providers to consider for your business.

I think it's safe to say that if you're a founder, marketer, entrepreneur or creator, you're hungry to get that edge over your competitors and drive more email signups, more conversions, and of course, more sales. Social proof software has really helped with conversion rates across many campaigns, so I'm here to share my top picks.

Looking at incorporating push notifications as part of your product and marketing engagement strategy? I share a detailed guide to some of the best services and providers out in the market that are applicable for SaaS, marketplaces, eCommerce companies and DTC.

Scaling and operating an eCommerce business is tough, especially when it comes to analytics and important data driven insights. You need to make better informed decisions fast, but you can't do this effectively with various spreadsheets and multiple analytics platform data flying all over the place. So, what's the solution? I share some of the best data analytics software & dashboard platforms made specifically for eCommerce businesses.

It's never been more accessible and convenient to produce epic video content for you brand. Yet, now it feels like there are too many software options or 'rabbit holes' you can go down, which can become confusing. So, I've created this guide to explain which video editing apps are best for those starting out, their key features and why you should try it out.

If you can become skilled at graphic design and wireframing, I believe it can really help you accelerate towards your growth and marketing goals. Learning design means you will, at lightning speed, create landing pages, social posts, emails (etc) in record time. I share my top recommendations (which have seriously helped me) of some the best tools to help you accelerate the process of creating epic content.

Pop ups can be really effective for conversion rate optimisation for ecommerce stores, startups, or any website that wants to drive leads, emails, and ultimately sales. I've used plenty of software providers in this space and I decided to put this detailed guide together to help marketers and founders make the right choice for them.

I've had a few clients ask me, as well as inbound questions of what I recommend for live chat tools and customer support platforms. I've used numerous over the years and decided to write this ultimate guide to share the top picks I've used across my time working in SaaS and eCommerce.

I love absolutely everything about no code, and it’s been so exciting to see the number of new apps and platforms being launched pretty much every single day (well, almost feels like it anyway). I share my top favourites I've been regularly using for my own personal projects and clients for all things growth and marketing.

If you're wanting to drive faster growth for your Pinterest profile, which leads to greater brand awareness and sales. I've helped and seen for myself many eCommerce brands do incredibly well on this platform, but in order to achieve their growth, you need to include analytics as part of your strategy so you can effectively measure and optimise. Here are my top recommendations I've used as part of my strategy.

I honestly believe Twitter is the best channel for those working in startups, tech and even in DTC/eCommerce, wanting to learn from others such as top founders, VC's, creators, and influential people in their respective niches. If you're an eCommerce brand, a startup, or someone who wants to create content that gets serious reach and wants to build a large following quickly, I'm sharing some of the best Twitter Analytics tools I've tried, that can help you unlock the insights to help you improve your content game on Twitter.

I’ve had some good success with viral campaigns (competitions, contests, referrals, and more) across eCommerce and SaaS. There are many variables that can determine the success of your campaigns, and it’s genuinely really hard and a big challenge to make a campaign ‘go viral’. However, a key component that goes into these types of campaigns, which in the past has been quite expensive to build, is the technology. Now, there are platforms and tools to build these types of campaigns which, over time, have become easier, cheaper, and more accessible. I’m excited to highlight and take you through some of my personal favourites with which I’ve tested and had some good experiences using.

Successfully scaling Facebook Ads that produce awesome ROAS/ROI performance is becoming more of a challenge than ever (compared to previous years). As the world of ad networks progresses (and constantly changes), as well as factors in the current paid media climate around more competition, rising costs (CPMs), and depletion of audience targeting options, performance/growth marketers and brands have to quickly adapt their workflows and processes to “feed” the ad machines to quickly test, optimise and scale performance. Luckily, new paid media automation and Facebook Ad AI platforms have now made it easier to target, split-test, automate, report data, attribute performance, and also produce more creatives (videos + imagery). So if you’re looking for a solution to help you manage and scale your Facebook Ads performance, you’re going to love researching and checking out these automation solutions.

Quizzes can be a really awesome acquisition strategy for Shopify and eCommerce stores. However, they can sometimes be a bit complex to build. Luckily, there are some affordable and really awesome quiz apps and software solutions out there, which I share in this reviews guide.

For any store, you need to establish a good operations system for managing your inventory. Years ago, software for inventory was terrible (clunky, etc.), but fortunately, new software solutions over the years have come out and are becoming much easier to use. I’m sharing some of the best I’ve used and have seen first-hand that you need to check out if you’re actively looking (or wanting to make a change).

For anyone considering running digital products on their store (awesome monetisation strategy, by the way, especially if you’re an influencer/creator or a store looking to unlock another revenue stream), then I’ve collated some of the top Shopify Digital download apps that I’ve personally researched and reviewed, and I share some of the key reasons/features of why you should explore them.

To create a seamless experience for customers/visitors to create accounts (or log in) with your Shopify store, I’ve got some good options for you. I’ve curated some of the top social login app options that have great features to help you provide a great UX.

One of the more profitable marketing initiatives you can do with your Shopify store is having an affiliate program. Although setting up an initiative like this can take quite a bit of time (particularly if you’re fairly new to doing an affiliate program), however, luckily enough, there are some amazing app options on the market with years of helping brands scale their affiliates/ambassadors, which I have collated for you in this guide.

It’s never been a more challenging in the current landscape to scale high ROI/ROAS ad accounts and ensure that with every dollar you’re putting in, you’re maximising your chances of receiving a return. These retargeting apps for eCommerce/Shopify merchants are good options to consider for more efficient advertising efforts to improve ROI/ROAS.

For eCommerce and Shopify brands looking for more detailed insights from recent purchases and what marketing channels contributed to the purchase behaviour of a customer, then utilising these post-purchase analytics and survey apps will help feed back the data needed to optimise marketing efforts across the funnel.

Looking for the most cost-effective solutions as a brand to send direct mail and personalised postcards at scale? To help you out, I’ve curated the top providers that I’ve seen in action that look awesome, and that happen to be cost-effective, even for brands on a leaner budget.