🔥 The purpose of me building this website is ultimately to help you become better marketers. 🔥
One of the key frameworks I refer to in when it comes to building my marketing skillset is the T-Shaped model. I share what it means below.
Whether you're a marketer, startup founder, maker or don't even work in tech or marketing at all... I want to help you strive to become a better marketer.
Regardless of your experience level in marketing, I'm confident you will at the very least get one golden takeaway you can get from my content which you can apply to your business.
The goal of my content I will be producing will be to help you:
⚡ Become stronger in a skillset you want to improve in
⚡ Make better decisions around hiring
⚡ Become more confident in sharing & implementing new strategies to your manager or boss
⚡ Help gain customers for your side project or gaining traction for your startup
⚡ Have fun reading it
⚡ What is Growth Marketing? ⚡
For me personally, Growth marketing is all about having a constant internal burning desire & hungry mindset for all things growth and have the ability to execute fast through rigorous testing & optimisation across all touch points of the customer journey.
I touch on the importance of mindset especially as I believe this is what sets great marketers apart from average marketers. I've seen this in hiring marketers or working with them before.
On top of that, process around experimentation and good knowledge of product & data is key.
💡 What is a T-Shaped Marketer? 🤔
In its simplest definition, it's about broadening your skills across a number of marketing disciplines, whilst having deep knowledge and expertise in a handful of them.
It's nearly impossible to be an expert across all marketing skills & channels. If these people exist, you should hire them ASAP, as they are unicorns (sarcasm). 🦄😉
However, I find it's a useful framework I use to set myself benchmarks and identify gaps I want to improve in.
💡 Startup founders & eCommerce Owners 😎
My goal is to help empower founders make better decisions for growth. I want to help founders and business owners develop their own strategies and unique ideas that get cut through for their business. I'll be sharing in-depth content appropriate from starting out to scaling up.
📈 Marketers who want to up their game 🤓
I'm here to also educate new and existing marketers who are are looking for new ways to improve specific channels, creative ideas, techniques & more to unlock better performance and growth. My aim is to provide takeaways and new learnings which can lead to results.
🌱 Those wanting to learn more about marketing 😍
Looking to build a business business or grow a side project? Or wanting to transition into a marketing role? Perhaps you're still at university and want to try get a marketing job? My guides on various channels and resources will help you be equipped with new ideas and techniques.
Some of my most popular resources.
New content sent out every few weeks on the best across marketing for SaaS, D2C & B2B. Always jam-packed full of awesome resources.Recent blog posts to check out
I send out a newsletter every month to share the best marketing content I produce and find through researching, coming in hot straight to your inbox.Check out what's in the newsletter
I provide a numbers of services for growth marketing that may interest you. Ask me anything marketing related and more than happy to chat and provide guidance. 😊