14 Best eCommerce & Shopify Retargeting Apps for Better ROI in 2024

Having done paid performance media for a long period now, particularly across Google Ads and Facebook Ads for eCommerce/Shopify brands, TOF acquisition spend can fluctuate quite a bit as competition has become more fierce, CPMs are getting more expensive, and even more scrutiny on performance to achieve decent ROAS levels becomes more challenging. 

A key recommendation I make to clients I work with is to ensure there’s a good remarketing (MOF/BOF) funnel in place with various initiatives, and one of those key initiatives is paid media remarketing. 

Whilst you can use the remarketing functions natively within the ad managers of Google Ads and Facebook (Meta) Ads, these eCommerce/Shopify retargeting apps can provide more capabilities, such as: 

• Richer analytics and automation 
• More inventory space to serve ads
• AI features around targeting, placements, creative, and budgeting
• and much more…

So, which remarketing tools are great for those who are in the early stages/have a lower budget for paid ads, and those who are doing big budgets per month? 

Well, I’m going to show you my top app recommendations I’ve tested when it comes to remarketing. 

If you're interested in other AI/automation platforms for paid advertising, I wrote extensive guides on Google Ads tools and Facebook Ads tools which higlight platforms that can assist with creative, targeting, bids, budgeting, and a lot more.

1. Adeagle

Adeagle helps businesses grow sales and drive more customers to your store by showing targeted ads on other stores, apps, and relevant websites. 

Pros & features that I like: 

• Adeagle lets you keep an eye on the results with relevant and in-depth analytics and visualisations. 
• It leverages an AI-engine that automatically generates stunning ads to help convert audiences that makes contextual sense on the customer journey.
• You can leverage precise targeting that pinpoints your site visitors with the help of user interest targeting or product categories. 
• It’s super easy and quick to set up Adeagle without needing any coding or technical skills, all for your convenience (and perfect for earlier-stage advertisers). 
• The “shopping mode” helps streamline your paid marketing setup to be more effective by automatically targeting the audience when they’re shopping/browsing (based on the behaviours of audiences - which is awesome).

Customers they work with

• Sleepy Alaskan Nights
• Wavy
• Super Kicks USA
• Infinity Necklace
• Manlyman Things

Pricing

Adeagle comes with four paid plans – essential at $19.99/month, professional at $59.99/month, premium at $169.99/month, and ultimate at $499.99/month. 

2. AdScale

AdScale makes advertising effortless with AI, which facilitates you in creating and managing ad campaigns for your business in a cinch. 

Pros & features that I like: 

• Adscale helps automate everything from ad copy testing to optimisation and ad creation, all whilst letting you take full control of the advertising budget. 
• You can opt from a massive range of ads that makes advertising a breeze even for beginners, along with an intuitive interface. 
• AdScale offers customer support with exceptional and personalised service to help you have a smooth experience. 
• You can keep an eye on performance through rich analytics and insights to help with making smarter business decisions and creating super-targeted campaigns for new audience acquisition (and increase repeat purchases). 

Customers they work with

• River Island
• Speedo
• Pat McGrath Labs
• Ripndip
• Zamage

Integrations they offer

• Magneto
• Instagram
• PrestaShop
• Google Ads
• Bigcommerce

Pricing

AdScale offers flexible pricing based on how much you spend and even a 14-day free trial period. 

3. Enhencer

Enhencer facilitates businesses in boosting revenue through Facebook, Google, and Instagram Ads by making it easier than ever to reach the most relevant audiences. 

Pros & features that I like: 

• Enhencer requires you to easily connect your eCommerce CMS or website with this tool, which then quickly starts collecting your audience’s valuable data. 
• The platform lets you sit back while automatically sending valuable audience data to your respective online ad channels. 
• You can stay up to date with the purchase behaviour of your audience in real time, so you can know which site behaviour leads to sales and increased profit margins. 

Customers they work with

• Suwen
• Joi Gifts
• Lacoste
• Yemeksepeti
• WWF
• Retrobird

Pricing

You can avail yourself of the small, medium, or large plans that cost $199, $299, and $399 per month, respectively.  Also, if there’s a custom setup/usage plan for enterprise.

4. Yieldify

Yieldify is a personalisation tool that helps you enhance your customer journey on your site by displaying the right message at the right time to unlock more revenue. 

Pros & features that I like: 

• Yieldify comes with an exceptional full-service customer team that’s always ready to help you manage effective campaigns for you. 
• You can optimise your performance by segmenting your audience, running A/B tests, and predicting campaign results ahead of time. 
• Advanced user behaviour analytics provide you with detailed insights into your audiences, so you can learn about them more effectively. 
• By guiding each visitor and offering a personalised customer journey, you can drive higher average order value (AOV) and capture more leads/subscribers.  

Customers they work with

• The North Face
• Philips
• Adidas
• Banana Republic 
• Loreal

Integrations they offer

• Gmail
• Google Analytics
• Klaviyo
• LightSpeed
• Oracle NetSuite

Pricing

You need to book a demo with its sales team through its site in order to learn about customised pricing according to your needs. 

5. Scalify

Scalify is an ad automation solution that facilitates you in launching, analysing, scaling, and optimising your ads more efficiently on all Meta platforms as well as Google Shopping. 

Pros & features that I like: 

• Scalify makes it hassle-free for you to launch ad campaigns in minutes and also split test your ads automatically to learn what works best for you. 
• The software helps you track your business operations and KPIs in one clear dashboard, which also keeps producing self-updating product reports. 
• You can automate and optimise your ads to help maintain your targeted cost per result, with features like pre-built optimisation rules, automation builder, and scaling strategies. 
• You can launch scaling campaigns automatically for an increased number of conversions while eliminating ad spend lost to help boost your ROAS.  

Customers they work with

• Vedic Vitals
• Kardify
• BELLE FEVER
• OmMade Organic Skincare
• Evolve Footgear

Integrations they offer

• MailChimp
• Squarespace
• BigCommerce
• Wix
• Shopify

Pricing

The basic and pro plans cost $39 and $79 per month, respectively, which also come with a 7-day free trial period. 

6. Ad360 Media 

Ad360 Media automatically generates ads for Shopify Stores to help them grow easily and quickly by securing more sales directly from their store. 

Pros & features that I like: 

• Its “quick ads” feature enables you to set up and start an ad within 5 minutes, so you can kickstart performance campaigns pretty quickly.
• Along with free audit and consulting services, Ad360 Media has a friendly and responsive support team ready to help you anytime via live chat.  
• Its creative studio ‘self-generates’ creatives and banners for all your products to make your journey with setting up campaigns a breeze. 
• The platform is engineered with privacy-by-design technologies to fully respect the privacy of users and customers without tracking any personal or confidential info to run ads.
• You have access to powerful and detailed data analysis within this app, so you can monitor, control, and evaluate all the campaigns in one place.  

Customers they work with

• NORSE Trader
• Russell Cyclone
• TheLittleBigShop
• Yeou studio
• RUSSELL UK

Integrations they offer

• Google Ads
• Facebook/IG
• GA
• Menadex Media

Pricing

Along with a free plan, you can try either of the paid plans with a 14-day free trial. The standard plan is priced at $19/month and advanced at $99/month. Custom plans also available for higher-tiered users. 

7. Adroll

Adroll retargets the most valuable customers with the help of a decade of data and machine learning on their favourite websites, social media sites, mobile apps, and even inboxes. 

Pros & features that I like: 

• Adroll saves you from the hassle of logging into different ad platforms individually to view marketing performance by showing a consistent view across all campaigns. 
• The app has dozens of dynamic ad templates that show targeted ads to your shoppers using your Shopify product feed to improve your marketing efforts. 
• Its drag-and-drop email builder allows you to curate automated email campaigns in a matter of minutes to seamlessly target shoppers in their inboxes. 
• Adroll provides detailed analytics for all marketing channels, from conversion, AOV, and revenue to delivery data, to keep track of the performance and results. 

Customers they work with

• K9
• Lounge
• Skylight
• Shady Rays 
• Dermalogica AU

Integrations they offer

• Facebook Custom Audiences
• Google AdWords
• Instagram
• Yotpo
• Privy
• TikTok

Pricing

Adroll has a pay-as-you-go as well as a custom plan. Pricing for the only paid plan starts at $36/month, which you can also try for free for 30 days.

8. Match2One

Match2One makes programmatic advertising a cinch with the help of AI-driven campaigns that connect Shopify stores to your audience on the internet to attract new customers.  

Pros & features that I like: 

• Match2One gives you the option to either create your own ads from scratch or pick the best ones from the template library. 
• You can get insights into your campaigns with in-depth analytics that also let you track individual ad performance and polish your content accordingly. 
• Without needing any previous experience or hefty investment, you can quickly get started with this app merely by connecting your site, uploading your ads, and defining your campaign goals.   
• The AI keeps learning your most relevant and revenue-generating audience and reaches them with targeted display and native ads. 

Customers they work with

• Boulevard 49
• HempLucid
• Ollie & Nic

Integrations they offer

• Google Analytics

Pricing

This software has three paid plans – growth at $299/month, growth plus at $799/month, and scale at $1,499/month. You can also get a free demo of the platform. 

9. Socioh

Socioh makes eCommerce ads profitable even post iOS14 while giving full control over ads and tools for new and professional advertisers to run ads on Meta that convert.

Pros & features that I like: 

• Socioh offers on-brand editable templates for product feeds while letting you schedule and test catalogues to make ad campaigns hassle-free.
• Its analytics dashboard provides valuable data on metrics like AOV and click-through rate, along with easy-to-interpret graphs for smarter business decisions. 
• The AI-driven Bid Advisor keeps offering budget recommendations in real-time, and you can accept them as your budget allows without wasting money. 
• Socioh automatically ranks the most profitable past customers in order to target them again and maximise revenue. 
• You can get personalised campaign recommendations that are always up to date with Meta's best practices, so you can easily implement them for more success. 

Customers they work with

• Ted Baker London
• Noli
• Ikonick
• Brumate
• Specialized 

Pricing

Socioh has 4 paid plans - The nurture, starter, growth, and scale plans cost $149, $499, $749, and $1199, respectively.  They also have a 60-day money-back guarantee for first-time customers, which is a great offer for those wanting to trial it out without any major hesitations.

10. Akohub

Akohub facilitates Shopify stores in designing retargeting journeys and customising loyalty programs in a cinch to grow business with the help of Instagram, Facebook, and Google. 

Pros & features that I like: 

• Akohub helps you reach your potential customers across Google, YouTube, Instagram, and Facebook who even haven’t interacted with your business but have shown interest in similar products.
• The Instagram DM Automation feature lets you automatically send DMs with discount codes to users who have commented on your posts to drive traffic to your site. 
• With the help of Instagram, Facebook, and Google login integrations, you can embed them on your Shopify store to convert more site visitors into your customers. 
• The Dynamic Product Retargeting Ad feature enables you to display product videos/images to site visitors who just abandoned the carts or viewed similar items.
• You can track 8 key metrics related to Instagram, including plays, likes, total spent, comments, and shares to improve engagement and overall campaign performance. 

Customers they work with

• Umade
• Bulletproof Zone
• SH & Co. Jewelry
• Modern Beds Ltd
• Wonderland Underwear

Integrations they offer

• Shopify Flow
• Instagram
• Meta 
• Google Ads 
• Facebook Ads

Pricing

In addition to a free starter plan, Akohub has three paid plans. The gold plan comes with a price tag of $19/month, the platinum with $49/month, and the advanced with $99/month. 

11. Azameo

Azameo helps businesses quickly set up high-converting Google, Facebook, Shopping, and Retargeting ads to target the right customers at the right time to help earn more. 

Pros & features that I like: 

• Azameo facilitates you in maximising your ad campaign’s conversion potential with GPT, which generates extremely effective ad creatives and keywords for your success. 
• You can create, set up, and manage all your ad accounts through one platform rather than having to switch between tabs, which slows down the process. 
• Its team of specialists is always ready to help you with any issues or queries and even provide coaching to save you valuable time and investment. 
• You can run a plethora of ads from this one platform, from retargeting, search ads, shopping ads, display ads, and social ads to video ads, to help drive more sales. 
• Azameo automatically keeps optimising your budget while also taking care of all the tech-related stuff so you can only focus on growing your business the right way. 

Customers they work with

• Florajet
• MelCooking
• Karma Yoga Shop
• Water-Freequency
• ILES & DELICES

Integrations they offer

• Google Ads 
• Microsoft Bing
• Facebook 
• Instagram 
• Display RTB

Pricing

Along with a free starter plan, Azameo has two paid plans. The scale-up plan costs $149/month and media buyer costs $249/month. 

12. SharpSpring

SharpSpring integrates all your retargeting advertising in one powerful yet easy-to-use platform that empowers businesses to have full control over marketing and target the right customers. 

Pros & features that I like: 

• With cross-device targeting, you can retarget your lost or abandoned site visitors across tablet, mobile, or desktop to reach and convert them one way or another. 
• Sharpspring offers detailed analytics on important stats such as conversions, clicks, and revenue that are updated every 2 hours to help you make the right business decisions. 
• It comes with world-class customer support willing to help you whenever needed and sends detailed invoices to your inbox to ensure transparency. 
• You have a vast variety of retargeting options to acquire new customers, from Facebook, web, dynamic, Shopify, and Twitter retargeting to mobile and cross-device retargeting. 

Customers they work with

• American Apparel
• 99designs
• InstaEDU
• Teespring
• AppSumo

Integrations they offer

• Facebook
• Twitter
• Instagram

Pricing

This software is completely free to install without any hidden fees, contracts, or subscription costs. You will only be charged for what you budget for your campaigns. 

13. Adwisely

Adwisely allows you to create and manage fully automated Google, Facebook, Instagram, and TikTok ads with just a few clicks for increased revenue and ROAS. 

Pros & features that I like: 

• As soon as you sign in, Adwisely instantly guides you through a short onboarding process to save you the hassle of figuring everything else out yourself. 
• It allows you to acquire new audiences/buyers whose interests and preferences match your current customers, which is great for targeting efficiency.
• With the help of Google Surfaces, you can remind your abandoned customers about the items they left in their carts without checking out to improve cart abandonment. 
• You can set your daily budget, and this app will create all the necessary ads to give you real results without exceeding your budget. 
• Adwisely itself keeps optimising ad performance, running A/B tests, and leveraging the top-performing ads to maximise ad account performance.  

Customers they work with

• The Perfect Touch
• Linen Mart
• Fun Foods Canada
• Puzzle Lab
• Yarn Love

Integrations they offer

• Facebook Dynamic Ads
• Google Shopping Ads
• Instagram Ads
• TikTok Ads
• Meta Ads

Pricing

This platform has two paid plans with a 7-day free trial. The starter and standard plans cost $49 and $249 per month, respectively. 

14. Criteo

Criteo helps boost conversions and profit margins by attracting relevant audiences to your site and re-engaging them throughout their journey with customised video and display ads. 

Pros & features that I like: 

• Criteo places a custom piece of code on your site, which enables its AI Engine to engage shoppers with relevant product recommendations displayed at the right time in the customer journey. 
• The platform gives you access to one of the best ad inventories, with thousands of leading publishers in its network, to help you stay at the top of your ad game. 
• Using predictive bidding technology, you can pay more for more valuable shoppers and vice versa based on forecasts of potential shoppers’ conversion behaviour, engagement, and basket value. 
• You can bring shoppers back to your website who left without any purchases by presenting them with personalised and ‘too-hard-to-resist’ offers at the right time and in the right format. 
• It also lets you connect with every customer across various devices, apps, and the web to make sure you never miss an opportunity to convert them. 

Customers they work with

• Le Creuset 
• Adidas
• Slate
• Shipt
• Raptive

Pricing

Criteo hasn’t disclosed its pricing. You will need to contact its sale team through the official website to learn about pricing for your particular needs.