Product Pages

55 Best Shopify & eCommerce Product Page Examples for 2024

One of the first places that all eCommerce stores need to pay attention to if they want to improve conversion rates is their product pages. With the slightest of optimisations and with continuous testing, you can increase the amount of conversions and even improve your AOV. To help you get inspired with new ideas, I’ve done a high-level breakdown with some of the top takeaways you need to see across these product pages if you’re in eCommerce, which I’m confident you’re going to love (regardless of the number of years you’ve worked in eCommerce).
Dan Siepen
November 23, 2022

As we all know, as eCommerce marketers and store owners, one of the most critical pages to perform and get right on your site is, of course, your product page. 

A top-performing product page can pay off serious dividends, especially if you experience a high volume of visitors to your store. 

We’re always hungry to find ways to improve performance, particularly with add-to-cart numbers, increasing AOV, and conversion rates, but how can we better benchmark ourselves against the competition without really knowing what their analytics are? Or, what do the top eCommerce brands do with their product pages?

Well, the good news is that I’ve worked hard collating some of my absolute favourite product pages that I’ve had as part of my personal swipe file for years and decided to show them off with you all. 

What are the main factors, features and tactics that make up the best product pages?

To make the most of this curation of the top examples, this is a small checklist of attributes you can follow that many of these product pages possess. 

  • How well do they do the core components through both design, layout and copy? This includes the likes of product descriptions, helpful tips, payment options (e.g. Buy Now, Pay Later programs), shipping details (e.g. estimated delivery date), FAQs, and imagery? 
  • Do they include a product video? In addition, do they use multiple high quality images to show off the specific item in detail?
  • What upsell or cross sell tactics do they incorporate? For example, do they have a carousel of recommended products to encourage more “add to carts”? Do they use discounted prices for recommended products?
  • Speaking of pricing, what’s their pricing strategy and how do they highlight it on popular product pages? 
  • How do they leverage social proof? Some of the product design examples I share do a fantastic job with TikTok and Instagram, so keep an eye out.
  • Do they use any scarcity tactics to try convince people to get over the line, such as highlighting product availability, limited offer special deals, weekend promotions, etc?

It’s a good thing to write these down and make a note of them, as you can then use the above as a ‘free tool’ to cross-check with your own site.

Okay, it’s time to tuck into these high-level breakdowns. Regardless of your skill level in eCommerce, I really hope you enjoy it and get some good learnings, even if it’s just one golden nugget.

1. Off Limits

Off Limits is a cereal brand born out of the desire to make cereal a fun and healthy experience. This means all the grand flavours children enjoy eating, yet made with thoughtful ingredients to make the yumminess guilt-free. They currently produce four flavours: Strawberry, Cinnamon, Coffee, and Pandan. Here’s a look at how they sell their best-selling flavour:

  • They created a person named Flex for this Cinnamon flavour, and he is featured throughout the product page using videos and cartoons of him flexing.
  • The screen is divided into two sections: The left is dedicated to the different features of a product page, and you can scroll through as you normally would. Meanwhile, the right side remains consistent with a CTA button that you can click on at any time.
  • When you click on the Nutrition Facts or the Ingredients link above the add to cart button, pop-ups with the respective information appear.
  • I thought this section was interesting with the upsell ‘add on’ recommendation. Stands out and is so easy for consumers to add something. 
  • Love this section on the TikTok videos. It’s a good strategic social proof tactic that highlights to readers that they have a thriving community and customer base sharing their cereal products.

2. Bite

Bite is a company that produces toothpaste bites in an attempt to minimise the environmental damage caused by the billions of toothpaste tubes that are disposed of every year. The formula contains no unnecessary fillers nor additional dyes, with natural and clean ingredients.

Here’s how they present this awesome unique product:

  • An immediate rundown of product benefits on the product page and an image showing printed instructions for those who may be wondering how it works.
  • Big fan of the call to action banner that appears at the bottom of the screen, which is visible the entire time you scroll through the product page.
  • Section focused on related products to encourage upsells. Good use of small tags (such as 33% off) on the product images, as well as ‘slashed’ prices for encouraging CTRs.
  • A great embed with over 18,000+ reviews, with videos and images. Good idea to make it clear with “99% of reviewers would recommend to a friend”, which emphasises the amount of 4 and 5-start reviews.

3. Duradry

Duradry is an armpit care brand that particularly targets excessive sweating. Created as an answer to all the armpit products out there that were all marketing and no performance, Durardry uses science-backed ingredients for their formulas. They are most well known for their AM stick, but they also sell an effective PM Dry Gel:

  • A detailed description of product selling points, with a carousel of images showing everything customers need to know. However, it is worth noting that the image thumbnails cover up some of the important text on the image copy.
  • An endorsement of their subscription with detailed perks.
  • A carousel of videos showing social proof and testimonials, followed by over 300 text testimonials. I really love what they’ve done with this section as a social proof trigger. 

4. AWSM Sauce

AWSM calls itself the world’s first guilt-free sauce brand, and for good reason. The entire brand identity is anchored on sustainability, as they do away with single-use plastic, shipped water, and less waste. Here’s how it works: the sauces come in powder form, and it would be the customer's job to add water to it when they need it. A classic ketchup refill pack costs $6, and the bundle that comes with the reusable jar costs $11.50.

  • Photos that show what the powder looks like when mixed with water.
  • Clear instructions showing how to make the sauce and a loop video visually illustrating the process.
  • Orange red is the only prominent colour throughout the entire product page, reinforcing the idea of ketchup and sauce.
  • Good roundup of Instagram photos with an embed. The specific images here are clever which reinforces the consumer love for AWSM. 

5. Wild

Wild is an underarm deodorant company, dedicated to making the industry more sustainable by doing away with single-use plastic and using natural ingredients. A case with one refill costs £15 (with the option to add a little upsell with the engraving and/or subscribe and save - nice little upsell tactic here on display).

  • The product image is set against a background image that denotes beautiful floral notes, echoing the chosen scent.
  • A clean section showing the product advantages in quick tidbits.
  • A feature of over 13,000 features from Trust Pilot. Need more validation as a customer?

6. Ever Eco

Ever Eco is the brand that popularised the steel straw in Australia nearly a decade ago, and they have gone on to produce more eco-friendly products since. With their reusable solutions and zero-waste packaging, they are one of the best, cheapest eco solutions in the market. This kitchen bundle is a good example:

  • A long section dedicated to detailing each product, their features, and how to use them.
  • A product banner that appears as you scroll through the product page, with the added option of changing currencies.
  • Three reviews at the end of the product page, reinforcing customer proof.

7. Reggie

Reggie is a company that produces multivitamin supplements for dogs. Using vet-approved ingredients and essential vitamins, they have created a host of different products for different needs, including multivitamins, anxiety, mobility, and coat at a decent price bottle. You can of course save more by choosing their subscription plan. 

Here’s their bestseller:

  • Each dog size reflects a corresponding amount of monthly supply.
  • A feature showing key ingredients, active ingredients, and other ingredients, letting dog owners immediately see whether the product has unnecessary fillers or any nasties.
  • Icons of publications that the brand has featured in, followed by customer reviews.

8. Biom

Biom is a plant-based, sustainable wet wipes brand that does away with single-use plastic. A starter kit comes with a reusable container and two refills at a good price, and they come in different scents and colours.

Here’s how it’s sold through their website:

  • An add-to-cart banner covering the bottom of the screen, and it doesn’t go away even as you scroll down.
  • A minimal area showing rundowns of product dimensions, ingredients, and impact.
  • This section I really love, which is a comparison chart of biom wipes vs other leading brands. Any sort of comparison against competitors is a pretty compelling proposition for new visitors who are potentially going to make a purchase. 

9. Fresh Peaches

Fresh Peaches is a company that created a revolutionary tushie cleaning product. Think: alcohol except when you apply it on your tissue paper, the paper does not break or tear. This is especially made for people struggling with hemorrhoids, and have been made using plant-based ingredients.

Try their family bundle for at-home and to-go needs:

  • A section showing all they need to know details about the product, with matching emojis.
  • An FAQ area that expands as needed.
  • A show of 100+ testimonials and reviews with a Yotpo integration.

10. The Essential

The Essential is an eCommerce brand that sells home and life essential items, from groceries to Macbook cases. They have a lot of things in stock, but there are gems to be found in their Clearance section, like this Wine Glass Set:

  • Sections explaining what makes this wine glass set special.
  • Images of the product being used for different wine types.
  • A price comparison with another ‘competitor’ brand.

11. Shimmy

Shimmy is a hand sanitiser brand that creates sustainable products that can be used for a long time. They create refillable, aesthetic-looking dispensers and bottles that will surely match the modern, minimal look most people are going for, and the product itself feels very nice when applied. Here’s their product on the go:

  • A clear overview of the product, with a carousel of images featuring the different container colours.
  • A section on what makes the product the better option.
  • A show of reviews at the bottom of the page.

12. Jnr Life

Jnr Life creates fun toys for toddlers, yet they are designed with an aesthetic that appeals to mature tastes. This means that you don’t have to sacrifice your home style just for your children’s toys. Their best-selling playmats go for around $200, and their play sets are priced at an average of $600. You can go slow by checking out this option:

  • Different bundle options with product feature icons that follow the same colour scheme.
  • A photo showing the size of the product in action next to different-aged children.
  • There are 25+ customer reviews in the middle of the product page.

13. Hismile

Hismile is a dental company that is popular for its at-home teeth whitening solutions. They created a product that was as effective as mainstream brands yet safer on the teeth. Their popular whitening strips go gangbusters in terms of sales (judging by the number of visitors viewing their offer live on the site - pretty cool tactic), but they also have other effective products. 

From a user experience and CRO point of view, this has to be one of my product page examples that those reading this should check out. 

  • They have a sale right now as I write this, and they feature the discounts in big fonts all over the featured image.
  • Several pictures and gifs featuring the white teeth of a customer, as well as the product seen in action. 
  • An explanation of their ingredients and how to get the best results.
  • Really slick section of other recommended products that are focused on specials and discounts - good tactic to encourage AOV.
  • Also, big fan of what they’ve done with the static “Add to cart” section as you scroll down the page. 

14. A-ware

A-ware is an Austrian company that creates plant-based supplements. They are highly rated by customers, and while they have a range of great products at solid prices. It’s worth noting that their website has an English language option.

  • Icons showing the different merits and certifications of the product.
  • A detailed FAQ section filled with useful product information.
  • A section at the bottom of the page dedicated to their contact details, including email, phone, and address.

15. Clean O2

Clean O2 is the company that makes what they call the world’s first carbon capture soap. This means that beyond being sustainable, they are actively combatting climate change by using ingredients that enforce a circular economy. Love the mission that this brand is on (not to mention how much I love their branding and colours).

  • A show of all the soaps that come in the bundle, and a subscription option.
  • Scientific, yet fun-looking icons showing product benefits - very on-brand.
  • A section dedicated to explaining how this particular soap contributes to a better environment.

16. Clove

Clove is a sneaker brand designed specifically for medical workers. Hence, they are durable, easy to clean, and made to be comfortable even when standing for long hours. Here’s a look at how they combine style and function, and display it on one of their product pages:

  • Great UX with a static right-hand-side bar as you scroll down the page looking at the images.
  • A video showing the different colours of their best-selling shoes.
  • A section dedicated to all the product advantages, with a banner on top that lets you simply add it to the cart.
  • Good display of written reviews which are featured as you scroll down the page, before you see more images.

17. Manukora 

Manukora is a manuka honey brand known and loved for its raw options harvested from the New Zealand wilderness.

Here’s how they set their offering apart:

  • A subscribe and save option, with the option to cancel anytime.
  • A list of USPs being displayed through ‘animated’ scrolling, which is a great way to draw visitors into reading the USPs. Also, love the tabs which highlight key product information, including information about the product, suggested use, and what MGO actually is.
  • A section dedicated to product recommendations that are similar to the MGO 50+ product.
  • Also love the reviews sections, with embed UGC photos by customers. 

18. Fits Puzzles

Fits Puzzles is a puzzle brand that features images and artwork by different (not as mainstream) artists. Each product is recycled cardboard, which is pretty damn awesome. At $40 per puzzle, it’s a good business to support. They’ve also done a great job with their layout and CRO, so let’s take a peek:

  • A product description that mimics the style of painting descriptions, which definitely speaks to the intended market.
  • A very clean product page that only has small colourful icons here and there.
  • A recommendation section for “other puzzles that fit.” Love the witty copy.

19. Camp

Camp is a food brand that creates Mac and Cheese using vegetables and other plant-based products. Think the flavours you grew up with, except far healthier. At $20 a box, it’s something worth trying. 

I really love the design layout of their product page.

  • A 3D render of the product box, and each rotation changes it into a different product assortment.
  • Icons and quick descriptions of what makes it yummy and healthy.
  • Good section highlighting the ingredients and what goes into each box.
  • Over 200+ reviews, some with images and awesome competitor table - epic social proof game they’ve incorporated. 

20. Clear Within

Clear Within is a skin supplements brand that aims to fight acne through internal health. They only offer one product, with free shipping:

  • Save a decent % when you subscribe to a monthly supply.
  • A timeline that would help manage your expectations.
  • A carousel of before and after images of users.

21. Kaffeeform

Kaffeeform is an eco-friendly company that takes what other people call junk and transforms them into usable, and durable, coffee cups. Love their mission of using recycled products, and just love their website overall, including their product page which includes:

  • Price reduction options for bulk purchases
  • An artful use of earthy colours throughout the product page.
  • Sections dedicated to explaining how the product was created and how it functions.

22. Great Jones Goods

Great Jones is a home brand that produces kitchen products. Cookware, bakeware, kettles, bowls - you name it. Their product range is a bit wide in that sense, but they do have bundles that sell for cheaper like this fully baked set:

  • A carousel of images showing each individual product.
  • Great display of recommended products to try increase AOV.
  • 50+ customer reviews, which looks really clean. 
  • A number of images showing their products in use, with attached instagram handles of customers.

23. Touchy Coffee

Touchy Coffee is a New York coffee shop that takes roasting and coffee sustainability seriously. So, they do it farm to folk with careful tending to the entire process. Here’s a look at their products below.

Oh, by the way, the colour may look different for you, and that’s because the colours change every time you visit this page, or even refresh. It’s pretty cool. Just try refreshing this page now and you’ll see what I mean. 

  • A tabled view of important product information.
  • Recommended products section.

24. Unbun Foods

Unbun creates bread that has no grain nor gluten, and they only use healthy ingredients. Baked fresh with no additives, it’s definitely a brand for the clean eaters. But more than just bread, their best sellers are their bagels:

  • A show of their benefits in big, bold letters.
  • Nearly 2,000 radically honest reviews, as they call it.
  • An elaborate FAQ section getting into the product details.

25. Keeps

Keeps is a furniture brand that focuses in creating long lasting, sustainable beds. It’s not just that they use sturdy materials; it’s that they plant a hundred trees for every bed that is purchased. For the quality of their bed frames, the prices are pretty good.

  • A simple layout, which looks really clean. The images look amazing on the left-hand side, whilst price and relevant information to the right.
  • A show reviews as you scroll down.
  • A quick rundown of important numbers customers would want to know, with rotating slider of publication quotes. 

26. My July

My July is a beauty brand, with products focused on maintaining healthy skin, body, and “world”. So, their products are conscious, mindful, and ethical. Their products are priced at an average of $30, and they are most known for their body oils and butters.

Here’s the structure of one of their key pages:

  • A cyclical banner that calls attention to their Free Shipping for orders over $100 promo.
  • A minimal product page that has features and details you can expound on as you wish.
  • As you scroll, you’ll see other recommended items. 
  • Good display of reviews. 

27. Mitte

Mitte is a business that has one goal: to provide water sustainably, without unnecessary waste or inefficiency. So, they came out with a number of well-researched and designed products,  such as water filters and cartridges.

Here’s their main system:

  • Straightforward copy explaining what the product does, without the bells and whistles of its science (details that are found elsewhere on the site).
  • A product page that features no other call-to-action buttons but the checkout conversion point.
  • An add accessories option that leads to another page.

28. Good Garms

Good Garms is a fashion website that sells sustainable clothing. This means natural fibers, thoughtful processes, and ethical options among a variety of well sourced brands. 

Here’s a look at one of their product lines they recommend (notice the affiliate link, so they’re more of a marketplace):

  • A transparent view of what the product is made of, ensuring quality.
  • An incredibly detailed section explaining where all the materials used came from.
  • An add to cart banner at the bottom of the page, unmoving even as you scroll through.

29. The Honey Pot Company

The Honey Pot Company is a female care brand that uses plant-based ingredients with formulations that are science-backed and approved by gynecologists. They have a range of products, from liners and pads to wipes and washes.

Here’s a look at one of their best sellers, the “Natural feminine wash”:

  • Paragraphs dedicated to explaining the science of this particular product.
  • At the top of the page next to the image, you can see a secondary CTA which is to “Join the Hive”, which is their rewards program (which is really well done by the way). 
  • As you scroll down, the CTA for joining the hive disappears, and so a discount button at the lower left of the screen then appears. Upon clicking, it displays an email subscription option and a 15% discount attached.
  • Nearly 2,000 reviews, with an option to sort through using best uses and description filters.

30. Cloud Paper

A toilet paper company founded in 2019, Cloud Paper set out to make a sustainable alternative in an industry that thrives on tree waste by using bamboo as the source material. Three years later, they have saved over 19,000 trees and have planted nearly 7,000 to offset their carbon emissions. At a price of around $2 per roll, it’s definitely an effort worth looking at.

Here’s a look at their bundle for 24 rolls:

  • Save around $10 by choosing a subscription, with an estimation for how frequent your subscription needs to be depending on how many you are in your house.
  • Sections dedicated to the product selling points, with matching images and a seamless transition between these sections.
  • Quotes from big publications that have featured the brand.

31. Blume

Blume is known for their self-care products for women. They believe in producing gentle products that are good for the environment, as well as the body. They also have award-winning products, such as their “Meltdown Acne Oil”. 

They’ve done a great job with the UX overall, especially with their product pages. 

Here’s their Exfoliating Mask as a reference:

  • Great, casual introduction to the product, along with a carousel of images showing a woman using the exfoliating mask product in action. Also good placement of the 5-star reviews at the top.
  • They have a subscription option, as well as an opportunity for visitors to get paid if they post a video on TikTok. A super interesting tactic that I haven’t come across until now, which is pretty smart. 
  • A breakdown of the product using minimal icons with supporting copy.
  • A eye-catching “how it’s done” section, illustrating how to effectively use the exfoliating mask. Love the static CTA to add the mask to the cart at the top. Good CRO tactic.
  • A good number of reviews with photos at the bottom of the page, which is epic UGC proof. 

32. Graza

Graza makes olive oil using pure Picual olives from Spain. It is of superior quality, with an impressive shelf life and high antioxidant content. They are best known for their finishing and cooking oils, priced at $20 each.

Here’s a look at their finishing oil product page:

  • The more bottles you purchase, the higher the discount you get, as seen on their purchase section.
  • A long section differentiating their finishing and cooking oils, using photos, icons, and a large olive icon in the middle as a separator.
  • A comparison of this product set against other products, in their consistent green and beige theme.

33. Ten Over Ten

A conscious brand that is especially known for its thoughtful salon branches across the United States, Ten Over Ten builds their products on the foundation that less is more. Their most prominent products are part of their nail line, where they even have nail polish remover wipes:

  • Two CTA buttons from the get-go: An add to cart option and a pair with a Rose Oil option.
  • A number of minimal yet artistically crafted images scattered throughout the page, alongside supporting content, such as a list of key USPs and ingredients. 
  • 10 five-star reviews at the bottom of the page.

34. Seed

Seed is a microbiome science company known for their probiotics and synbiotics. Each product is carefully researched and crafted, and they have recently ventured into children’s health as well. 

This is definitely up there as one of my favourite product page examples that you have to check out. It’s so big, it’s hard to detail every section, but well worth looking through.

The Pediatric Daily Synbiotic is one of their most prominent products for that market:

  • A section dedicated to quick facts about the brand including icons for product features, with supporting icons and other factual information.
  • Awesome “how-to” video which takes up good real estate.
  • Long section in a neutral colour dedicated to the science and research behind the product, complete with citations and technical information.
  • A contact section that puts paediatricians and health practitioners within reach, similar to a ‘chatbot/text’ experience. Definitely caught my eye. 

35. My Way Up

My Way Up are experts in gut health based in Australia, where they formulate and produce products based on credible research and science. They are most known for their multivitamins and anti-bloating products, priced at a decent price per bottle.

Here’s a look at one of their bestselling products:

  • A sticker of “Over 98% recommend” placed prominently over the featured image, and a testimonial at the beginning of the product description.
  • A series of before and after images, with a mention of over 50,000+ users.
  • A feature video introducing the brand and the product.
  • A good section of “what’s inside”, with accordion drop downs. 

36. Sola Wave

Sola Wave became known for their at-home LED and light therapy products, all sold at prices well below professional dermatology brands. 

Their red light therapy wand was awarded the #1 skincare tool by a couple of top publications (Men's Health & Zoe Report). 

  • A feature image indicating the different product benefits.
  • A banner that is static at the bottom as you scroll, prompting visitors to add the product to cart. A good tactic to streamline the experience and remind people they can easily checkout.
  • A reel of publications and corresponding quotes that comment on the product, followed by a carousel of before and after images, showing real customer results.

37. Albany Park

Albany Park is a sofa brand that started with just three different types of sofas, designed to fit different needs. Though they have since branched out to different types of chairs, such as loveseats, armchairs, and ottomans. 

Still, their sofa remains a classic and a bestseller:

  • Below the header, there’s a graphic showing specific dimensions of the product.
  • Sections for benefits with beautifully-branded icons. Then, a section of recommended couches with special discounts.
  • A carousel of photos showing the sofas in used, submitted by users and verified customers.
  • Over 480+ reviews near the end of the product page, many with images.

38. Sproos!

Sproos is a home improvement brand, crafted and designed specifically for those living in city apartments. This means that while their products would work with any home size, there are nuances to their items that fit city living style. 

Take, for instance, this shower head:

  • Love this illustration, which highlights the benefits.
  • There’s a series of short videos showing how to use all options and functions of the product.
  • Clear specifications about the kind of shower arms that would work, among other dimensions details.

39. Shaz and Kiks

Shaz and Kiks was established by two sisters who grew up with traditional Ayurvedic beauty practices. Taking what they have learned from their roots, they then created a beauty brand that would give other people access to these natural solutions. 

Their best-sellers are their prewash and balancing hair cleanser, then they have this attractive bundle:

  • Get a discount when you choose to purchase the set through the bundle & save section. 
  • Great use of imagery scattered across the page, including the ‘how it works’ section.
  • A silhouette of the map of India, made with floral prints. They then surrounded this image with other beautiful graphics depicting local ingredients.

40. By Heart

By Heart is a milk brand for babies, and they produced an infant formula that they spent 5 years crafting. They only sell that one item, and it received the Clean Label Project Purity Award among a multitude of other certifications. 

Here’s a look:

  • Quick snippets of the product benefits and advantages, with matching icons.
  • A section completely dedicated to explaining the award and why it matters.
  • A quiz section that will get site visitors to second guess what they know about baby milk nutrition.

41. Adda Veggie

Adda Veggie believes that vegan and plant-based food should be pure, affordable, and accessible even to those with allergies. They have four veggie protein mix blends starting at $20 per box, but the Herby Roasted Garlic flavour is arguably a favourite:

  • A feature image that shows the back of the box, unlike most brands that show the front of the box. This gives customers an immediate idea of how the product works.
  • Beautiful ingredients section.
  • A presentation of how to cook the product, with matching images.
  • A carousel of reviews grabbed from Amazon.

42. Coterie

Have you ever touched a diaper that feels as good as cashmere? Coterie creates diapers just like that. They have a bunch of sizes available for different-sized babies, ensuring the perfect fit.

  • Stickers on the feature photo showing the awards and certifications of the product.
  • A quick rundown of important numbers, which tells customers everything they need to know.
  • A 3D image of the product, doing a 360-degree show of the quality and features.
  • Divided sections going into more detail in regards to USPs, ingredients, etc.

43. Caraa

Caraa is a bag, and accessory company focused on creating products that are functional for modern city life. They just started off with one bag and now have a long line of different styles perfect for men and women living in the urban jungle. 

Here’s a best-selling, classic piece from their brand:

  • A carousel of product images across the entire screen, followed by the description and call to action button underneath.
  • Given that this is part of their samples collection, the note on possible signs of wear is a good disclaimer.
  • A running banner showing options to contact the brand or compare the chosen bag with other products, though it is possible that the words may run a little too fast for some people to even notice.

44. Rebag

Rebag is a company that buys and sells luxury items at a discount. Though they offer brand new items, the site deals mostly tied with used products, so it’s a place to check out if you want to rehome some of your designer labels. They also do authentication to ensure that their customers aren’t getting ripped off, so those in the market to purchase can have peace of mind as well.

Here’s a product that they currently have in stock on their site:

  • A scale ranking of the product condition to help customers make an informed purchase.
  • A large number of detailed photos if the buyer wants to self-authenticate or double-check the actual state of the product.
  • An option to connect with a stylist if someone has any questions they need to ask or if they just need help making a purchase decision.

45. LSKD

LSKD is an Australian brand that creates sportswear with a very modern and street look. They merge style and function together to fit the current popular aesthetic. In addition, they also support several charities and local causes that they believe in.

Though they sell hundreds if not thousands of items, their tights are especially known to be of great quality. There are also their shorts:

  • You could buy two as a bundle and get free shipping, letting you save a nice amount, plus shipping costs in the process.
  • A redirect to the shirt that the model is wearing in the image, hitting two birds with one stone.
  • Nice, clean UI of recommendations and reviews. As we’ve pointed out a few times with the other sites, really love the static bottom CTA bar to help make it easy for customers to add an item to the bag. 

46. Barcode

Barcode is a drink brand that is designed to support and sustain people as they chase after the things they want to do. They use only natural ingredients, with low calories, no added sugar, and a dozen vitamins and nutrients.

They are only sold in 12-packs:

  • The website background changes in colour, depending on the flavour that you chose. Because this one is lime, it has a green background. When you choose pinot noir, it turns into a purple background. Meanwhile, watermelon incurs a red background.
  • A “get 10% off” pop-up button at the lower left of the screen, which we see a lot of these other stores do.
  • A number of reviews that take up half of the product page.

47. Mosh

Mosh creates products that are meant to cater to your brain health - not mental health per se, but brain health. This means a slew of vitamins and minerals designed to keep your brain in tip-top shape so that your chance of losing your memory over time is lowered.

Here’s one of the products that help do just that:

  • Buttons for ingredients and nutrition information that, upon clicking, flashes the relevant data across the screen.
  • A carousel of ingredients, with corresponding images and different background colours.
  • A running reel of expert testimonials in circles and bright colours, validating the effectiveness of Mosh products while adding fun to their brand.
  • Amazing job of rounding out the page as you scroll down.

48. Inde Wild

Inde Wild is a beauty brand that anchors itself on Ayurvedic practices and rituals. With products formulated by chemists and dermatologists, the brand then distributes the perfect blend of science and tradition, at decent prices.

Here’s one of their best products:

  • Great section with the serum images, and accordion breakdowns which display more information of ingredients. 
  • A section explaining both traditional and scientific ingredients used in the product mix.
  • Long reviews from expert dermatologists, with an image of each to add credibility and trust. 

49. UnHide

UnHide is best known for its soft blankets, made using vegan fur. They have classic pieces and interesting prints, catering to a wide range of consumers. Their best-selling size is their marshmallow, best for those with queen and king-sized beds.

  • Art Marsh is a limited edition piece featuring a design by a local NYC artist. The product page shows an image showing just how large the blanket is when held upright.
  • A continuous banner relaying current promos and discounts of the brand.
  • Great layout of their USPs. 

50. Spinn

Spinn believes that coffee should be convenient and sustainable, so they created a coffee maker that produces zero waste, is compatible with your phone, and is able to craft different kinds of brews. Their design is award-winning, and looks absolutely awesome (I really want one myself being the coffee lover I am). 

Here’s their starter set:

  • A featured price showing a discount, with the option for paying in instalments.
  • An add to cart floating button that is present even as you scroll down the product page.
  • Good amount of customer reviews that you could read through one by one or collapse entirely.

51. Courant

Courant is a tech brand that believes useful accessories should have elevated design while still being easily integrated into people’s homes and lifestyles. They are most known for their wireless charging trays, with the CATCH:3 as their best seller:

  • Images of the charging tray in use, which go to show that this is definitely not your ordinary wireless charging option.
  • A “Take the Quiz” button is prominent on the menu, which redirects to a test that will help you assess the items that will be needed for your home.
  • Nice section with an offer if they were to purchase a bundle. 
  • A series of reviews from popular publications, with the featured one being from The Oprah Magazine. This section is followed by a feature of over 600+ customer reviews.

52. Baboon To The Moon

Baboon to the moon is definitely an interesting brand name, but the owners decided on it because they wanted their brand to convey both fun and adventure. They create travel bags that are meant to be indestructible, no matter how many times the luggage guys at the airport throw them across the room.

They come in different sizes and designs, and this is their largest duffle:

  • A series of icons indicating a lifetime warranty and the fact that it can be used as a carry-on despite it size. The introduction that it is “the most versatile travel tote on the planet” is also a great way to sell the item.
  • A photo showing all the features of the bag, where you can toggle between photos. 
  • A section showing off the different sizes, with supporting toggles to show you more information such as descriptions, specifications and features.

53. Antler

Antler is a British luggage brand known for its classy and practical designs and products. They usually go for clean and solid colours, and they prefer to present themselves as a timeless heritage brand. Their luggage and products are genuinely on the more expensive side, but the quality is very good. 

You could save money in this example when you purchase this set:

  • 20% off the value of this set, with free shipping and returns. Customers can also opt to pay in instalments using Afterpay.
  • Recommended products to help complete the look, given that the brand creates its products to be complementary.
  • A quick preview of need-to-know information, with matching minimal icons and in neutral colours.

54. A Dozen Cousins

A Dozen Cousins is a food brand with recipes that were inspired primarily by Caribbean and Latino flavours and dishes. With a punch of culture and a variety of natural ingredients, the company sets itself apart by offering authentic flavours with a healthy twist. I love the social impact mission they’re on too.

Their rice and beans sets are especially popular:

  • The use of warm and bright colours throughout the product page help set their brand identity.
  • A section dedicated to the product’s nutrition facts.
  • Images of the beans in different recipes, including a quick video of a person heartily eating the product.
  • Other beans and variety packs related to this particular item for visitors to explore further.

55. Feather

Feather is a really cool furniture DTC and subscription eCommerce brand that sells different pieces of furniture but also gives people the option to rent for a low monthly fee. As someone who does tend to move every 1-2 years, it’s a great concept and offering to consider, rather than just having to buy furniture to then either sell or give it away if needing to move. 

Here’s a look at an example of what a product page looks like:

  • You can see the option above of whether to buy outright or rent for a reasonable price per month. 
  • A section that outline specifications. 
  • Complementary items as a tactic for increasing cart value (AOV). Good as well with the stated rent prices and buy-outright prices. 

⚡ Frequently Asked Questions ⚡

What are the key features that make a great eCommerce product page design stand out compared to the rest?

As you will see in this guide, many stellar product page examples have done a really great job across the board. At the start of this post, I listed down some of the key components of what goes into creating great eCommerce product pages as a baseline, but other key features can really help when it comes to improving conversions. These features, predominately around social proof, include the likes of customer testimonials with user generated content (i.e. photos), video embeds from customers (Duradry’s a great example to refer to) and product videos, engaging icons for key product-specific USPs, and options for bundling and subscriptions. Make sure to take a look through the above references and keep these factors in mind, as they really highlight some amazing practices that can help increase conversions that you can learn from and apply to your own product pages.

What are the best product page examples out of this list that you like the most and recommend that all eCommerce marketers should check out?

In terms of specific eCommerce sites that I’ve talked about in this guide, the best examples would have to be Durdary (which is probably my favourite, to be fair), Reggie, Shimmy, Cloud Paper, Graza, Byheart, and Baboon to the moon. They all possess amazing best practices, which I’ve touched on quite a bit during this post, including great copy, product photos, informative product descriptions, and many more top practices. Not only these qualities, but they are all just really beautiful, well-design pages aesthetically. The branding and UI work of each are really awesome.

How can you measure the success of a product page for an online store, and what tests can you run?

There are a few important metrics that eCommerce marketers and store owners should be keeping an eye on, as well as continuously optimising and testing, for their eCommerce product pages. Those primary metrics are conversion rates, AOV, bounce rates, cart abandonment rates, and measuring (and watching recorded videos through the likes of Hotjar) the flow from a product page to the checkout page. Then in terms of tests, there are lots of things you can be testing, including everything from the layout, to how the unique value proposition is illustrated related to the specific product, photos, testing the product title, social proof embeds such as related product recommendations to help with AOV, and many other items. Everything I’ve highlighted in what makes a great product page design should be tested. Depending on the volume of traffic and customers you generate for your online store, make sure you give enough time to run tests to achieve a clear outcome for what can be improved. If you have a small eCommerce store, you will need to give adequate time to see results.

What Shopify apps can help with your product page layout?

Designing new eCommerce product pages takes time, especially if you have a custom Shopify site. So, what happens when you want to be testing new product page landing pages for testing? Or, what happens with new layouts that you want to use for specific product pages or collections, without affecting the bulk of other product variants? The good news is that there are many apps for Shopify users which you can use to speed up the development of product pages. The apps that I’ve had success with for clients' sites (as well as my own sites), include LayoutHub (which has over 2400+ reviews), Beae, Pretty Product Pages, Shogun, and Tapita. Each of them has really solid reviews and are user-friendly tools for beginners.

Which Shopify tools and tactics can help with social proof on product pages?

In terms of social proof tactics, I’m referring to the likes of apps that can help with product recommendations that are related to certain variants, shoppable short videos, visitor/customer purchase counters (like those pop-ups you see), trust badges, reviews and more. Here are some Shopify apps that I recommend checking out that I’ve used before with clients - Loox (good for reviews and photos), Rivo (user generated reviews), Sales Pop (social proof pop-ups), Royal Apps (trust badges), Trust Me (trust and security badges), Adevole (Instagram feed widget embed), Care cart (few of the above), Convertize (pop-ups), and Rebuy (product recommendations). I’ve tested a lot of others that I really like too, but these are my staple choices that I recommend for clients and other eCommerce founders/marketers I know.

Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
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