Interested in an audit for your SaaS business? I provide SaaS Marketing Audits for a range of startup companies.
A Growth Marketing Audit is essentially a deep dive, or as I often say "a look under the hood", across your marketing channels and initiatives to look for performance and optimisation opportunities.
👉 How can you improve your CAC for channel X?
👉 We struggle to get more active customers from Channel X - how can we increase %?
👉 Our content isn't converting into more leads or demo bookings - what can we do to improve?
These above examples are just .1% of what we can look into detail and uncover for your business.
Data is often the primary driver of audits. Although it's not just focused on analytics. Audits can include existing processes such as automation flows, your growth strategy both short and long term, your framework for running experiments, dashboards, personas & more.
What underpins a strategy and makes an audit effective is understanding your customer journey in detail and your entire funnel.
Below I share my more into my key services for audits I've done and do for currently working with SaaS businesses.
💬 When it comes to Audits, these are the primary areas I focus on. With any business, some areas require more in-depth attention than others.
It's a good question which I have been asked many times before.
My answer is essentially anytime you think you're experiencing bottlenecks channels, underperforming metrics or perhaps struggling to scale campaigns.
Every company can improve their marketing, we all know that. It's typically when it's a build up of frustration with results or a variety of psychological triggers causing you to feel performance could be better.
You can do audits when you're in the idea stage of your business, trying to find product-market fit or when you're in the scale stage of your business.
Then audits can be focused on top acquisition channels to then all the way to the bottom and referral.
Another good question I do get asked. Usually audits are in the form of detailed report and/or presentations.
They should include lots of screenshots, data, recommendations and examples of what's happening and how it can be improved.
From an investment point of view, it really depends on what's being audited.
I've worked on audits ranging from a couple of thousand to the tens of thousands of dollars. They can get quite expensive due to the load of time required. It also depends on the level of complexity, data and size of business.
What I can say though (without being bias) is that audits are worth the investment. The opportunity cost of not doing audits could cost you key milestones being missed.
I mean of course you can do this, but do they have time? How can you avoid any bias?
Firstly, doing good audits takes a lot of time. If you've ever done them before, you know what I'm talking about. So, there's a big opportunity cost around what your team could be working on rather than looking back over periods.
Secondly and more importantly, it's much more effective to get an audit from outside of your team. Someone who is experienced and can provide a non-bias approach and recommendations for what you can improve is a better use of your budget.