Interested in working with me? Below I share some of my process, what I believe makes a good consultant, skilled areas & more info. 😊
When it comes to consulting & advisory work, this is what you get with me:
⭐ Flexibility (within reason) - I believe great consultants need to have good understanding of flexibility and the ability to adapt fast. Things change fast and every business is different - culture, people, processes/workflows... you name it. I pride myself on being flexible and adapt to situations when engaging with companies.
⭐ Communication - This is key. I've had broken down relationships with companies I worked for and worked with, purely due to poor communication. It can easily be avoided with good processes in place. There's no excuse in this current climate not to communicate ;).
⭐ Mindset - A big part of growth marketing is having being open minded. I've worked with personnel who have had closed mindsets, not open to trying things or just stubborn in their own way. I can tell you it never works well. I learnt this early in my career when I managed employees and dealt with partner companies. Working with those who have an open mind and have a desire to experimentation and learning always win in the end I've found.
⭐ Transparency - I pride myself on transparency. No one gets anywhere with not being open upfront about a challenge or situation. As a growth marketer, I do have a strong skillset in a lot of areas but naturally I'm weaker in others (e.g. data science or deep analytics). I always play this to my strength as I let the client know. Where my strengths comes in is the ability to learn and come up with a solution to the situation. If I can't learn fast enough, I have the strong ability to find the right person to help execute. Great marketers never run from difficult problems, they just need to be smart on who executes.
⭐ Immerse myself - I'm careful with the certain clients I bring on. If I feel I'm about to go over capacity, I usually have to let the opportunity go. When you work with me, you've got me focused on helping your business. For transparency, I usually work with around 3-4 clients at a time. Each of them have various hourly commitments I provide per month. Some are small whilst others require more time.
⭐ Prioritisation - One of the biggest challenges with marketing and working with a business hungry for growth is around what to prioritise. The list is endless in terms of initiatives you could be working on. This is the same challenge for companies I work for or even working on personal projects. I face it all the time. That's why when working with me, we will have a framework for understanding how we prioritise experiments, campaigns, projects and more. This helps alleviate anxiety and becoming focused on strong execution.
⭐ Everything is measurable - Whilst not all initiatives need to be (or should be) ROI focused, there's still requirement around the discipline of time and resources allocated to a task, campaign or initiative. Whilst for example paid ads we can set up hypothesis and KPI's, we can do similar for output focused tasks which are harder to measure. I will show you if we work together.
⭐ Moving fast & learning - Not all campaigns, experiments or tasks work out with an ideal outcome. Welcome to the world of growth marketing (or as I often say, welcome to my life 😂😂). It's important to move fast but with care and calculated decisions. Pondering or trying to 'perfect' doesn't cut it most of the time unless you are a major corporate brand. it's okay to fail, we learn better for next time.
⭐ Become obsolete - I believe great consultants become obsolete in certain or even most areas you engage with them. You're probably thinking, "Why do you mention this Dan?". Well, the goal is to really help the business hit key milestones, build processes and workflows and then hire the right people. If you're growing and hitting your goals, you're going to want to hire someone in the team to focus and perform specific roles, right? It makes complete sense and that to me is the goal. We want to scale and grow. This is when in some areas I can become obsolete. That's totally cool! However, for any business that grows and has dreams, naturally more problems come up where I can help.
⭐ No "Standard" packages - Similar to what I mention above, my goal is to keep clients on and build a long term relationship, but not a service or relationship with just the same monthly retainer like all other agencies do. Firstly, I'm not an agency and I also don't think this model works or even fair sometimes. Agencies are great, don't get me wrong, but they're not perfect for every business. I focus on value and derive the amount within a retainer on what's actually required that will provide value.
⭐ I've got great contacts - If I'm stretched with projects or deadlines, I know lots of great marketers who specialise in their certain channels. In fact for a lot of project work, I do bring on someone or multiple other marketers to join me. It really just comes down to the time required and key metrics to hit.
⭐ Let's have fun & Education - I take my job seriously but I also make sure to have fun with clients I work with. Obviously building rapport on a personal level helps build trust between the business and myself fast. Something I also enjoy is that I love educating people with marketing. It's who I am naturally.
If you've got any questions about the above let me know. 😀
💬 Below is my typical process for engaging with clients. I'm not strict on following this process below as every business is different. In addition, the process changes depending on whether I'm actively consulting or in an advisory position for the business.
💬 As stated above in my process, no Startup or eCommerce businesses are the same.
I look at growth holistically. Naturally with any business, I will be exploring solutions & working together with you to gather more information about how we can optimise and improve across all these channels and areas in marketing.
These are some of my strengths below. 👇