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20 Best Copywriting Software Tools for 2022 (Free & Paid)

There are many copywriting software solutions that exist. However, which are the best to develop copy faster, and more efficiently? I share some of the top tools I've used over years of writing.
Dan Siepen
June 9, 2022
June 14, 2022
Updated on

I’ve been doing copywriting across SaaS and ecommerce for a long time now, across multiple industries and multiple business verticals.

I’ve easily tested and tried over 100+ copywriting tools. 

From ads, landing pages, blog posts, Twitter threads, plus many other formats, I’ve compiled my favourite tools to help you develop better copy. 

Regardless if you’re a complete beginner, a junior-mid marketer wanting to improve their copywriting skills, or even a professional copywriter looking to try out some new tools to add to their stack, there’s something for everyone, and I’m confident there’s a tool you haven’t tried before.

What are the things I need to have as part of my copywriting tools stack?

As we know there are a lot of options available on the market, all with various use cases. So, what should you be looking out for? 

Here are some factors to consider, as well as some questions to ask yourself. By the way, I ask myself these questions too.

  • General Copywriting - which apps or platforms help you develop better grammar and sentence structures?
  • Ads Copy - which solution can help you develop copy test variations faster?
  • Email marketing - what platforms can help you with storytelling, and conversion-focused emails?
  • Headlines - which can help you improve CTRs with eye-catching headlines? Including subject lines.
  • Templates & workflows - can they assist with your writing operations?
  • Keyword research - topic research and which keywords to target.
  • Online reviews - this speaks for itself. Look up reviews and also check out case studies.

Keep those in mind above when you evaluate your copywriting process and existing marketing initiatives. 

Okay, awesome! Let’s dig into my top recommendations you should consider adding to your arsenal.

1. Grammarly

Grammarly is perhaps one of the most well-known and best copywriting tools that a writer can have as part of their arsenal. The AI-powered digital writing assistant goes beyond correcting your spelling and grammar as you type, it also offers suggestions on how to improve your writing clarity, tone, and word choices depending on the context of what you are writing. Founded in Ukraine in 2009, Grammarly has since then offered its software not just for individual writers, but also to the academia and the business sector.

Pros & Benefits

  • The app works with almost all desktop applications and mobile devices across various platforms including email, social media, and sites across the internet.
  • Using AI, Grammarly gives real-time suggestions on how to make your writing more comprehensive and engaging.

Getting the Most Out of It

  • Its stand-alone app, the Grammarly Editor, serves as a dashboard for all your writing projects. What I love about this app is its ability to provide customised writing goals depending on your audience and writing intent.
  • The Editor also provides an Overall Score for your writing so you can see how your writing compares to other Grammarly users before you publish it.
  • The web extension works great with Google Docs and the majority of email writers.
  • Its Premium version also comes with a Plagiarism Checker and customer support in the form of Expert Writing Help.

Plans and Pricing

The base features comes perpetually free. But if you want access to its array of premium features, then it offers three distinct packages, each with various price points and benefits.  Individual (offered at $30/month, $60/quarter, and $144/year); Business (billed annually with a minimum of 3 members per account) and Education (designed for learning institutions with a more cost-effective packaging).

2. Hemingway App

If you need a fast, free and powerful tool to improve your writing, then you need to check out Hemingway App. Using its web-based editor is absolutely free, with a more feature-rich desktop app that is offered (the Hemingway Editor 3) for a one-time fee of $19.99. The free version is a winner since it offers not just a simple, easy-to-understand interface, but also highlights parts of your writing that need improvement.

Pros & Benefits

  • Provides a visual approach in editing by immediately catching errors through highlights.
  • The availability to format your work to include headers (H1 to H3) is a plus.
  • The free web version is ideal for checking or editing shorter copies or content.

Getting the Most Out of It

  • If you’re always on the go as you write, and internet connections might be an issue, then you might be glad to know that you can use the Hemingway Editor 3 even when you’re offline.
  • The stand-alone app also features one-click integrations with Medium and WordPress, and the ability to export your copy in HTML. PDF and Word formats.      

Plans and Pricing

The use of the web version costs nothing. However, if you wish to have a portable copywriting tool that does not require an internet connection, then you may want to consider purchasing the Hemingway Editor 3 for $19.99.

3. Copyscape

Making sure that your writing is original is paramount to any copywriter. And this is something the folks from Indigo Stream Technologies are serious about. Indigo Stream’s Copyscape has been in the plagiarism detection service for almost two decades, making it one of the most effective duplicate content tools around. Ideal for webmasters, it provides automatic plagiarism alerts in the form of Copysentry and offers free web banners that warn potential plagiarists that your online content is protected.       

Pros & Benefits 

  • Checking your work for any potential plagiarism is as easy as copying and pasting your text in the search box or uploading it as a PDF or Word file.
  • Its paid version offers more robust features such as Batch Search and Private Index.
  • The Premium API is extremely useful as it allows web developers to launch automated queries using scripts.

Getting the Most Out of It 

  • Make use of Batch Search if you intend to check up to 10,000 pages of text in one go.
  • The Private Index feature is a must if you intend to audit the uniqueness of your web pages.
  • You can load up on Copyscape Premium Credits, allowing you the flexibility of paying only for what you need.

Plans and Pricing

The app uses a sort of pre-paid, “use only what you need” payment scheme. You may top up on your Copyscape Premium Credits from a minimum of $5 to as much as $500. Then you get charged depending on the length of the copy (number of words) that you wish to be inspected.

4. Smartwriter

It looks like we’ll be saying goodbye to those head-scratching days of coming up with winning, cold email outreach. Sydney-based Smartwriter offers a powerful AI tool that does much of the heavy lifting for you in making cold emails. Best for Email Marketers, Smartwriter’s AI generates personalised email copies based on your prospect’s LinkedIn info, company background, and internet and social media presence. It's like having a personal researcher that can crawl the internet and provide you with relevant information in a matter of seconds.

Pros & Benefits

  • You can automate your entire research and email writing in as simple as one click.
  • Reply rates from prospects are proven to increase to as much as 80%.
  • The software has Deep Enrichment which means you can create as many as 100 data points about your prospect, providing in-depth knowledge that you can use throughout your email campaign.

Getting the Most Out of It

  • Take advantage of its free LinkedIn Chrome extension for a faster, more convenient email generation.
  • Make use of the platforms automated SEO backlink search to create unique messages based on a blog’s niche and content.

Plans and Pricing

It offers a 7-day free trial and provides three pricing plans: Basic ($49/month); Popular ($124/month); and Pro ($299/month)

5. Headlime

Any serious copywriter knows very well that dreadful feeling of staring blankly at the screen, hoping for that next catchy headline to come to mind. Needless to say, writing good marketing copy can be hard and time-consuming. But, thanks to Headlime’s AI and almost 2,000 pre-made templates across roughly 20 categories, writing your next winning piece that boosts conversion rates is a snap. Headlime is relatively new in the field of AI-powered copywriting when it was founded by Netherlands-based entrepreneur Danny Postma. Since then, the software's ability to create the ideal copy has become a centre of attraction amongst writers. And with just as little as 100 characters or so to serve as a user prompt, you can come up with plenty of suggestions on how to come up with the perfect copy.

Pros & Benefits

  • Create marketing copies in minutes using OpenAI’s GPT-3
  • Ideal for marketing agencies that need to produce content for clients fast.
  • Writer’s block is virtually minimised, giving copywriters more leeway to get their writing projects done.

Getting the Most Out of It

  • Use the AI to create beautiful and relevant web copy.
  • Be sure to explore its collection of thousands of pre-made professionally written copy templates: from headlines to emails, and even powerful CTA buttons.  
  • The Inspiration tool is also a must-try since it provides plenty of content and style examples across the internet. You can use these “inspirations” as your springboard in writing your next stellar copy.

Plans and Pricing

You can test out the platform for a paid 7-day trial period priced at $7. After the trial period, you can opt for their Individual Plan, or Business Plans depending on what you need. The Individual plan is priced at $59/month, while the Business Plan is priced at $399/month good for 3 seats or members.

6. Copy AI

Like Headlime, our next AI-powered copywriter tool also delivers on its promise. Using the latest AI algorithms, CopyAI provides you with more than a hundred templates to choose from optimised for blogs, social media posts, emails, and more. It follows a straightforward workflow to create the perfect copy. You start by selecting the type of copy you want to create. Then provide 1 or 2 sentences to describe your company, product, or service. You’ll then get 10 suggested results which you can select and edit further to match your need.

Pros & Benefits

  • As one of the AI copywriting tools that I personally tried, I can say that CopyAI is one the best out there that produces good quality outputs.
  • The 3-column layout and hierarchical structure of the dashboard is a winner for me. I like how the 'tools' are neatly organised in the first column, followed by the AI outputs in the second column, and the editing space in the right-most column.
  • They have the most templates I've seen, compared to other platforms in the space.

Getting the Most Out of It

  • Be sure to explore its rich collection of Templates and Tools. Each template and tool are neatly categorised so you find what you need faster.
  • CopyAI is more optimised for short-form content, so it's great for website copy, improving your CTAs, listicles, meta descriptions, social media descriptions, and more.
  • You should also make the best use of its collection of Sales Copy templates. It goes beyond the typical AIDA and PAS models to include Before-After-Bridge, Feature to Benefits, and QUEST to name some.

Plans and Pricing

The price plan includes a free, lifetime use of its app and all its features for 1,000 credits. The free plan’s credit is replenished every month. And in case you’ll be wanting unlimited credits, projects and access to more than 90 AI writing formats, you can opt for a monthly plan for $49/month, or a discounted annual plan billed at $420/year.

7. Readable

The next copywriting tool that earned its spot here on our list is Readable. Similar to AI platforms that we’ve already mentioned, Readable also uses artificial intelligence to analyse your written content’s readability, spelling, and grammar. What makes this software unique is the utilisation of eight standard readability levels and combining them to come up with Readable’s own unique Score. Combine this metric with other measures such as text quality, keyword density, tone, and sentiment and you’ll have optimal content that will keep readers engaged. It's the ideal tool if you wish to build authority across your niche by providing quality content that gets shared across the internet.

Pros & Benefits

  • It analyses your entire website’s readability using AI algorithms.
  • Clears the clutter from your copy making it more comprehensible for your readers, driving further engagement.
  • Integrates with Dropbox and Slack so you can directly score documents from your desktop or weblinks shared over your Slack channels.

Getting the Most Out of It

  • You can set up alerts to notify you when your website is missing out on the right volume of copy or is going out of bounds within the ideal readability levels.
  • The Bulk Scoring feature is quite handy especially if you need to score a lot of text at one go.
  • You can export reports in PDF and CSV formats which is very useful if you are proving copy enhancement services to clients.  

Plans and Pricing

There's a free, 7-day trial for its ContentPro plan, priced at $4/month. ContentPro is ideal for freelance writers and authors, and those in the academe. For small businesses that manage e-commerce websites, the CommercePro is ideal. It is priced at $24/month and can have as many as 3 users. The AgencyPro, as the name suggests is great for marketing agencies and includes APIs and customised branded reports. The Agency Pro plan is priced at $69/month.

8. Copywritely

If you’re looking for an all-in-one copywriting solution, then you may want to take a look at Boosta’s Copywritely. The Ukraine-based tech company has been specialising in content optimisation for quite some time and Copywritely is the culmination of their efforts. It is a complete software package – it has a grammar and readability checker, keyword density checker, SERP analysis, article rewriter, and plagiarism among other things. It’s like having an SEO copywriter and a marketing content manager on your team.

Pros & Benefits

  • It's like an SEO content comparison tool that allows you to check SERP using multiple keyword queries.
  • Seamlessly create tasks using task templates – consolidate work from SEO research to copywriting tasks.
  • The Content Checker includes indispensable tools such as plagiarism checks, a keyword density tool to avoid keyword stuffing, and a readability checker using the Gunning fog and Flesch indices.

Getting the Most Out of It

  • The Article Analyser also allows you to generate a unique report similar to that of Readable. It may not be that comprehensive and in-depth, but for your writing purposes, this may suffice already.
  • With Google’s search algorithms continuously being updated, having Copwritely’s Keyword Density Tool comes in handy. Be sure to use this to see to determine if you have the right amount of keywords in your copy.
  • The article rewriter is not just the typical paraphraser but is also capable of detecting grammatical errors and content issues along the way.

Plans and Pricing

They offer a free, 5-page check (approximately 2,500 words) of any article or content that you have. If you need to go beyond these limits, then the app gives you the option to upgrade to any of the following price plans. A Personal Plan ($18/month), Company Plan ($35/month), and Enterprise ($67/month). You can also opt for the Startup Plan which is a sort of pre-paid package good for 200 checks offered for $45.

9. Cliche Finder

Even veteran copywriters sometimes fall into the convenience of using cliches. Spotting these writing conventions in an otherwise formal copy may be a bit tricky. But thanks to Cliché Finder, you can find and remove these cliches in just a few clicks. Developed by Arczis Web Technologies, Cliché Finder is part of their full stack of web design and development portfolio that focuses on text optimisation with the writer in mind. These include platforms such as Writeopedia, Poetry Soup, and Writerly Words. It's simply a 'heaven-send' if you need to spot those cliches and improve your copy.  

Pros & Benefits

  • It goes beyond just spotting cliches but also identifies overused phrases and words in your text. Using algorithms developed by Arczis, the tool has been trained to provide accurate results.
  • Running the tool is as easy as copying and pasting your text in the form. Bear in mind though that the platform is only limited to 10,000 characters per scan.
  • And the best part of it is that using it is that it's absolutely free, no strings attached! So good.

Getting the Most Out of It

  • Other than giving you a cliché scan result, it also provides additional information such as possible spelling mistakes and replacement options for some words.
  • The Word Choice results provide a rather exhaustive list of replacement options that can enrich your copy.

Plans and Pricing

As mentioned above, it's free to use, although there is a limit of 10,000 characters for each scan and it does not allow HTML code to be pasted on its form. It seems that Arczis has no plans to date in releasing a pro version but given the current features being free, it’s still worthwhile to be added to our list of best copywriting tools around.

10. Copy Analyzer

Unbounce clearly delivers when it comes to making smarter and easier marketing campaigns and landing pages. It offers a repertoire of marketing tools and solutions including its proprietary Copy Analyzer. Used in conjunction with other tools from Unbounce’s portfolio, Copy Analyzer can be a powerful source of information that helps you examine your landing page copy and determine how you can improve it. Using its patented machine learning model, this free tool compares your copy to its database of more than 30,000 landing pages to determine that sweet spot where you can maximise conversion rates.

Pros & Benefits

  • It provides a landing page copy report that shows you several useful stats about your text such as word count and readability.
  • The software also uses data from Unbounce’s 2021 Conversion Benchmark Report to show you how the current version of your copy fares to those of others across certain attributes and benchmarks.

Getting the Most Out of It

  • Though this tool is also a marketing tool for Unbounce’s services, your personalised report is still loaded with useful information on how to improve your landing page copy.
  • Information on certain metrics such as median conversion rates, word count, reading ease, tone, and reading time is spot-on.
  • The report also comes with useful insights and suggestions on how you can improve your copy.

Plans and Pricing

Generating reports from the Copy Analyzer is completely free. You just need to type in certain details about your website and you’re good to go. Unbounce also provides a free, 14-day trial period if you wish to go beyond using Copy Analyzer to try their other marketing conversion tools.

11. Copy Ipsum

Created by imaginative copywriter Miguel Ferreira, Copy Ipsum is basically a landing page template that you can copy using Webflow. It provides the necessary outline based on the Attention-Interest-Desire-Action (AIDA) model for you to create a high-converting LP that converts visitors. Since Miguel offers it for free, you have the option of copying and modifying the Copy Ipsum template using Webflow to come up with your own page. There’s also the option of downloading assets via Google Drive if you wish to use these in WordPress or any other content management system (CMS) of your choice. Designed for start-ups or micro businesses that are not quite ready yet to avail expensive marketing services, such as a seasoned copywriter, Copy Ipsum provides the necessary template for an effective landing page on the fly.

Pros & Benefits

  • Miguel’s template is flexible and fast enough to be cloned using Webflow or any other CMS.
  • The site itself offers a plethora of creative suggestions on how you can improve your website copy by catching your audience’s attention effectively.
  • Copy Ipsum is also Miguel’s landing page for his copywriting company Teardwn. You can avail of Miguel Ferreira’s services if you need more access to his wealth of marketing experience.  

Getting the Most Out of It

  • Miguel also provides a neat collection of head-turning pages to keep your creative juices flowing. I find this section entertaining and insightful on what makes a great copy click.  
  • It also provides a link to Miguel’s insights in crafting the best CTAs or Call-To-Actions copy. He also provides several examples that somehow break the mold of conventional, bland CTAs.   

Plans and Pricing

Using the template is free, with the option of getting in touch with Miguel Ferreira, the site’s creator if you need a more customised approach to creating your own website copy and pages.

12. Headline Analyzer by Capitalise My Title

Most of the time, getting your audience’s attention all starts with a good headline – and this is where the Headline Analyzer comes in. Created by the folks behind CapitalizeMyTitle.com, this handy online tool allows you to create headlines that are not just catchy and interesting but will also give you an edge in search engine results. Using more than 50 data points to test your headline provides tangible scores or metrics across three categories. If you’re looking for ways to make your copy headlines more readable and SEO-friendly, then this is a must-try.

Pros & Benefits

  • Provides a very straightforward interface where you just provide your headline and then you let the tool do its work.
  • This tool evaluates your headline across three categories (Readability, SEO, and Sentiment), and provides you with specific scores in each of them so you know where you can improve your titles. There’s also an Overall Headline Score that consolidates these 3 scores into 1.
  • Also provides suggestions on how you can improve your headline such as the use of common words, power words, and how to avoid certain weasel words.

Getting the Most Out of It

  • You can use the tool as many times as you need as it’s free.
  • Be sure to take note of the three sub-scores that the tool generates since it also provides suggestions on how you can improve your title across these categories.
  • Other than the Headline Analyzer, CapitalizeMyTitle.com also provides other SEO-focused tools such as the Meta Title Tag Preview and Title Tag Length Checker that you may want to take a look at. The Capitalisation Tool is also a great add-on.

Plans and Pricing

As I’ve mentioned, using Headline Analyzer is free and does not require any pricing plan in order to access its key features. They make money through banner ads.

13. Sales Page Copy Generator by Podia

Created with the creative entrepreneur in mind, Podia’s Sales Copy Generator is one of the free copywriting tools that they offer over as part of their suite.  If you’re in the business of creating content such as online courses, digital downloads, or webinars, then Podia’s free tool may prove to be useful. You only need to provide several details about your product and service such as product details, learning objectives, key benefits, and details about your self and you’re all good to go. Once you provided the necessary information, the generator will send your sales copy via your email. I’ve actually tried this feature myself and I’m impressed by the quality and brevity of the copy. The generated copy also serves as a good template for a landing page, with several CTA buttons included depending on the information you provided.

Pros & Benefits

  • It lets you create an effective sales copy that you can use as a landing page template.
  • The Sales Page Copy Generator has a personalised tone, making it sound that you are directly speaking to your target audience.
  • It's for free so you can use it as often as you need.

Getting the Most Out of It

  • The generator requires you to provide important information about your product, services, and objectives in order to provide an effective sales copy. It will be prudent to thoroughly consider these things before you use the tool.
  • It works best in conjunction with other free tools that Podia offers such as its Digital Download Creator, email campaign generator, terms and conditions generator, and privacy policy generator.   

Plans and Pricing

Using it costs nothing. You do have the option of signing up for their full array of services - from helping you create your online content to effectively marketing them to a larger audience.  

14. Strings

If you’ve been in the business of copywriting and proofreading content for e-commerce websites or in-app for SaaS, then you know very well the hassle and mess of communicating and implementing these corrections in collaboration with site developers. Strings Design fills in the gap by providing an efficient system of collaborating between copywriters and web developers. Designed by Recursive Rebels, Inc. Strings allows copywriters to send corrections or improvements on an app or website’s string files via a writer-friendly tool and with a minimal learning curve.

Pros & Benefits

  • As a copywriter, Strings allows you to take control of the copy process from design, coding, and deployment.
  • Using the Figma plugin, it automatically checks your text content to make sure that your product or service stays consistent all throughout.
  • The workflow between the copywriter and developer is amazingly easy thanks to this platform. You just need to log in via your account, make and send the necessary correction, and the developers will just pull the request via Github.

Getting the Most Out of It

  • Learning to use this app from a copywriter’s end may be a bit daunting at first, so it will be helpful if you’ll watch some of their demo videos and reads their blogs to have a grasp on how to use the platform.
  • The Figma plugin cuts your proofreading time in half by directly editing the content or portion of the website that needs to be revised. Again, there’s a String video tutorial for this so you want to check this out as well.
  • It also come with a GitHub app integration so developers can immediately pull a request you make with no custom API integration.

Plans and Pricing

The platform offers a free Starter Plan, and a 14-day trial period for their three paid plans. The free Starter Plan includes their Word Check feature, Figma integration, and copy handoff generation. Then pricing starts with the Team Plan ($12/month), Business Plan ($25/month), and a more customised Enterprise Plan. All these paid plans include the basic features of the Starter Plan plus in-app copy editing features, the creation of more word list groups, and beefed-up security.

15. Duplichecker

Another entry in our copywriter toolbox that is worth mentioning is Duplichecker. Similar to Copyscape and Quetext, Duplichecker is an AI-powered tool that looks for plagiarised or duplicated content of your work over the internet, and it does so for free for up to 1,000 words. It’s a great alternative to some of the paid plagiarism tools that are available on the market. It also provides a free grammar check feature that you can deploy along with its plagiarism checker.

Pros & Benefits

  • The dashboard is straightforward and easy to navigate.
  • You have the option of uploading your content in a variety of formats such as txt, doc, docx, odt, and pdf. You can also directly paste your url if you wish Duplichecker to run a plagiarism scan on a particular page.
  • Available in 18 languages for a more localised search if you need multilingual support.

Getting the Most Out of It

  • Though the free version has a 1,000-word limit, it is sufficient enough to scan short to medium-length content.
  • The app also offers a comprehensive collection of text analysis, image, and SEO tools that work together to create the perfect copy. You may want to check these as well.
  • There’s also a paid version that is worth mentioning that allows you to do a plagiarism check for up to 10,000 words in a single scan.

Plans and Pricing

The paid plans come in a range of tiers depending on the number of searches you wish to make. It features a Basic Plan, Pro Plan, Institute Plan, and a Pro Plan depending on the searches, the volume of words, and other value-added features that you wish to avail.

16. SEO Toolbar Chrome Extension by Moz

You’ve come up with great copy or have written an epic article, and now it's time that it gets the online visibility that it deserves. As one of the big names in the SEO industry, Moz now brings it SEO expertise in its nifty MozBar Chrome extension that you can use as you browse the internet. The MozBar provides real-time search metrics for the pages and domains that belong to your niche, so you can have a better grasp of what competitors’ contents look like, and how visible it is over the net. It displays important SEO features such as Domain and Page Authority, the types and number links included on the page, and view page metrics across different search engines, and countries.

Pros & Benefits

  • You can create custom searches depending on the type of search engine you want to look at, and the location (country, region, city) you wish to target, allowing for a more comprehensive SEO assessment.
  • You can quickly look at a site’s page and domain authority from any SERP or search engine result page.
  • Export your SERP analysis in a handy csv file.

Getting the Most Out of It

  • The Chrome extension is a powerful free tool that can help you in analysing your competitor's strategy. For a copywriter, it provides valuable information on how competitors work around their on-page content and text so you can have a better chance of landing on search engines SERPs.
  • If you have a Moz Pro subscription, you get to automatically unlock other extension features such as Keyword Difficulty Scores, instant page optimisation suggestions, and a deeper SERP analysis.

Plans and Pricing

MozBar Premium features come with a Moz Pro subscription. Moz Pro offers a 30-day free trial with no strings attached. You’ll have full access to their suite of SEO tools with 24/7 customer service as well. Afterwards, you can opt for their Standard Plan ($99/month), Medium Plan ($179/month), Large Plan $299/month), or the Premium Plan ($599/month).

17. Answer The Public

Effective copywriting also entails that you have a good grasp of what’s keeping a buzz within your niche or target audience, and Answer the Public is your “listening” tool for that. AnswerThePublic.com is like having a gold mine of data that allows you to tap into the public’s pulse and create your content or copy around this data. As a great tool for marketers and copywrites, AnswerThePublic zeroes in on the common questions that people ask around a particular topic and creates a visual data package that lets you see which topic or question will be more likely to be of interest to the public. You can then create or streamline your content around this information without the hassle of doing lengthy keyword research.

Pros & Benefits

  • As a content creator, you can use this tool to discover unexplored niches and create content that will engage more audiences and create organic traffic.
  • Marketers and decision-makers can benefit from this tool as it helps in monitoring search trends and customer behaviour over time.
  • Perhaps one of the cool benefits of using this tool is that it allows you to remove the guesswork in keyword research. You can quickly have access to relevant search phrases and include them in your title or headers.

Getting the Most Out of It

  • The questions generated by AnswerThePublic can immediately provide you with material for your content. Think about adding FAQs on your copy and you’re one step away from landing on top of SERPs.
  • Though the free version comes with a limited number of searches per day (around 4 to 5 queries), each search allows you access to the full portfolio of tools that the platform offers. In my experience, 2 queries or searches are already enough to provide me with significant customer information to base my content on.

Plans and Pricing

It comes with a Pro Version, offered in three price plans: a monthly subscription for $99/month, Annual for $948/year upfront, and Expert for $199/month.

18. Scrivener

Designed for long-form writers, this next copywriting tool in our list is not just your ordinary proofreading software. Having Scrivener is like having a Word Processor and a Project Manager rolled into one. Designed specifically for long writing projects, Literature and Latte’s Scrivener provides you the tool to organically complete your first draft. It is a writing assistant that provides writing suggestions, manages your work, and unites everything that you have created in one seamless package.

Pros & Benefits

  • Scrivener allows you to jot down your ideas first, save them individually, and then later search your collection of write-ups to find where it logically fits in. It’s a great way to focus on your thoughts first without being bogged down on how it all comes together later on.
  • It also acts as a repository of your references whether it’s an image, audio file, or video, the software catalogs them effectively.
  • The software is downloadable and can work even when offline.

Getting the Most Out of It

  • It's great for long-form writers such as novelists, academics, and creative writers. However, you can also use this tool if you’re in the business of creating ebooks as part of your overall marketing campaign.
  • I like the idea of not having to be too occupied with my content outline, and letting Scrivener do the work of organising my material. However, you’re still in complete control if ever you want to rearrange sections of your content.
  • The free 1-month trial is a sweet deal for me, with full access to all features. This is enough time, in my opinion, for any writer to test the software and see how it lives up to expectations.     

Plans and Pricing

It's available for the macOS, Windows, and Apple App Store. After the 30-day trial, you can opt for a monthly subscription of $49/month.  

19. Chirr App

If you’re a copy or content writer and you need to optimise your copy for Twitter threads fast, then Chirr App is the quick solution that you might be looking for. Simply the best Twitter thread maker around, this online text editor allows you to split your tweets into reader-friendly portions with additional features that boost audience engagement. It’s a great writing tool for social media managers or content creators that needs to tweet their thoughts and messages fast and effectively.

Pros & Benefits

  • It has a Scheduler tool to help you post your content on a regular basis.
  • The app also offers an analytics section where you can evaluate your tweet and see what works best or not.
  • The Blitz feature provides you with a dashboard that lets you focus in on relevant replies so you can actively engage with your audience minus the distractions.

Getting the Most Out of It

  • Though most of the features that were mentioned comes with the Pro Plan, using the free online text editor is still quite useful especially when it comes to breaking down longer content and tweeting them directly over to your Twitter account.
  • If you find the Schedule and Blitz feature of the Chirr App particularly useful, then availing of the Pro Plan is the way to go.

Plans and Pricing

The app offers a free plan for up to 10 tweets per thread. To have unlimited tweets per thread and access to all of Chirr Apps’s features, you have the option of availing of a Plus Plan billed at $4/month, the Pro Plan for $15/month, or the Team Plan priced at $49/month.

20. Airstory

This last entry in our list of copywriting platforms, Airstory, deserves a spot because of its usefulness in keeping our content organised and well-written. Similar to Scrivener, Airstory from Copyhackers provides you with a productivity platform where you can bring all of your research and thoughts in one place through the use of the highly visual Kanban boards. Additionally, what makes Airstory unique is the fact that it was developed by the marketing and copywriting gurus behind Copyhackers. Founded by Canada-based Joanna Wiebe, this platform is the culmination of all their learnings from Copyhackers packaged in one complete software offering.

Pros & Benefits

  • It comes with a Researcher Chrome extension that lets you capture online research material and organise them into boards.
  • You can drop and drag these boards to create a visual representation of your thoughts together with your research material. You can then integrate these boards into a Google Doc or any other online text editor of your choice to finalise your draft.
  • You can also work as a team within the platform, so you can collaborate and add more value and research material to the content that you’re crafting

Getting the Most Out of It

  • It comes with several integrations that are useful for writers including exporting as HTML, Word document, or publishing via WordPress.
  • The drag and drop feature is a winner for me here. Instead of just being a text or grammar editor, it provides a powerful platform for project management.
  • The paid version of Airstory unlocks other features such as unlimited use of cards for research, unlimited Kanban boards, and additional collaborators.

Plans and Pricing

There's a 7-day free trial for its Pro Writer Plan. After the week-long trial period, you can then opt to avail of their monthly subscription fee of $25/month, or you can also opt for the Heavy Duty Writer Plan for $125/month.

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⚡ Frequently Asked Questions ⚡

How can a beginner start copywriting?

If you’re completely new to the world of copywriting, or perhaps you’ve dabbled here and there, one of the top recommendations I give to people is to watch some YouTube videos first, or sign up for a free course, before they invest in a paid course. YouTube, even for an experienced marketer like myself who’s been doing copywriting for years, is one of the best free resources you can get to learn more about topics. It’s the same in this case for those wanting to learn new marketing skills. Watch some videos and see how influencers and experts approach their copy. Find out if it’s a skill you want to pursue further. I would also look for free courses online. Do these two things first before investing in an advanced course.

How can I practice copywriting online?

Whether you’re a beginner, intermediate or even advanced copywriter, the best way to practice copywriting is by… actually doing some copywriting. For those starting out, look for companies you love and write some ads, and even potentially your own website copy for one of their key pages as practice. You could even go to the next step of creating your own optimised version, and even send your versions to the company themselves to try get a job out of it. For those intermediate and advanced, there’s a good chance you focus on particular styles of writing. Go outside of your comfort zone by either doing a new format of writing (e.g. Twitter Threads are pretty hot at the moment) or working in a different industry or business type. Of course, for all levels, the tools I’ve talked about have helped me over the years to continually refine, improve and test new formats.

What are the best courses for learning copywriting?

There are a lot of courses both free and paid worth exploring. For free copywriting courses, my top recommendations are; Pixar in a Box by Kahn Academy, Copywriting courses on LinkedIn Learning, and courses on Udemy. For more intermediate and more advanced copywriters, the top courses here are; 10X Freelancer by Copyhackers, Copyblogger Pro, and various copywriting classes by Skillshare.

What tools should I use to optimise copywriting for SEO?

All the tools I have mentioned play a role when it comes to optimising copy for SEO, but four particular tools are Copywritely, Answer The Public, Grammarly, and Hemingway. There are of course other options that exist, but these are tools I use often either daily or weekly for strategy and content output.

What are the best AI copywriter tools that you recommend?

There are lots of options in the market. The best AI tools for better copywriting in my opinion are Smartwriter and Copy AI. Firstly, I don’t recommend an AI tool for blog or content writing. The quality is poor and it will be cracked down on. For ads, social media posts, and personalised email outreach, these are initiatives where AI platforms can play a role. They can also help with content ideation.
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