7 Best eCommerce (and Shopify) Post Purchase Analytics & Survey Apps (2024)

For marketers and founders from data-driven brands, asking the right questions and collecting data at the right time is paramount for full-funnel optimisation. 

Recently I’ve been testing and engaging some of the tools I talk about (and breakdown) in this guide with some of the eCommerce clients I’m working with, and I have been really impressed by what these apps can do for data collection. 

The benefits and ROI you see as an investment in paying for these apps are totally worth it, in my opinion, to help with data storytelling internally in the business, as well as how to improve earlier stages of the funnel with TOF/MOF marketing campaigns.

So, you’re interested in learning more about what these post-purchase survey and analytics platforms can do, but what should you look out for?

I’ve done some of the research for you, but it’s important to your own investigation, which makes sense for your brand. Here are the key factors/questions I recommend looking out for when exploring:

• What does the UI/UX look like when the survey questions are prompted at checkout?
• Is the integration seamless with your eCommerce CMS? (really easy for those on Shopify)
• Plus, are there other integrations to feed data into, whether for ad channel optimisation or data recording in other tools?
• What attribution and analytics features are available, and how detailed do the breakdowns go?
• Is segmentation available to prompt questions based on previous purchases and event behaviours with the store?

Needless to say, there may be other factors/questions you might ask yourself that make sense for your brand, but hopefully, these serve as a good guide to consider. 

1. Fairing

Fairing helps eCommerce brands/companies build sustainable customer relationships and growth models with segmentation & personalisation, CRO, marketing attribution, and more.

Why I like it & pros

• You can ask customised questions from customers post-purchase to learn about what marketing channels are working and what customers want in real time.
• Fairing lets you link customer feedback to transaction data to unveil the crucial factors affecting their purchasing decisions. 
• Beautiful analytics dashboard to quickly view post-purchase question data and audience segmentation. 

Average Shopify Rating - 5/5 stars based on over 170 reviews

Top customers that use Fairing

• Magic Spoon
• Skims
• Bite
• Caraway
• Cuup

Integrations they offer

• Klaviyo
• Google Sheets
• Rockerbox
• Google Analytics 4
• Shopify Flow

Pros

• Extremely easy to set up
• Always releasing new, innovative features
• The post-purchase surveys themselves are highly customisable 

Cons

• Some users say it won’t solve all your attribution questions

Pricing

Awesome 14-day free trial available, and pricing depends on monthly order volume. For up to 1K orders, it will cost $49/month. For up to 5K orders, it will cost $99/month.  

2. Zigpoll

Zigpoll helps growth-focused brands ask the right questions from their customers at the right time using targeted micro-surveys. 

Why I like it & pros

• Zigpoll allows you to use multiple-question formats and offer incentives to engage more customers and get more responses. 
• It comes with an intuitive dashboard that makes it a breeze to quickly process your data and take actions using multiple charts and reporting dashboards.
• You can reach your customers via email, SMS, or on-site surveys while adapting to their native language and engaging them at the right moment.

Average Shopify Rating - 5/5 stars based on over 180 reviews

Top customers that use Zigpoll

• Hallmark
• Essentia
• Korres
• Magic Mind
• Universal Music Group

Integrations they offer

• Klaviyo
• Mailchimp
• Google Analytics
• GetResponse
• Gorgias

Pros

• The personal AI assistant lets you ask specific business questions
• Incredibly fast and helpful customer service
• Easy to set up and integrate into Shopify

Cons

• Doesn’t show the results of the poll to everyone until they participate 

Pricing

The lite plan is free for 100 responses per month and 1 team member. The basic, standard, plus, and pro plans cost $10, $25, $50, and $100 per month, respectively. 

3. UserLoop

UserLoop is equipped with AI-powered surveys that help you better understand your online store customer segments to optimise full-funnel marketing initiatives. 

Why I like it & pros

• UserLoop allows you to collect video feedback directly from your customers, which is ideal to connect better with them and can be used as UGC for your marketing campaigns.
• To entice customers to take your survey and boost your response rate, this app automatically generates a unique discount code for individuals who complete the survey. 
• Powerful response analytics facilitate you in identifying your most valuable customer segments to fine-tune your ideal customer profile and target them better.

Average Shopify Rating - 5/5 stars based on over 20 reviews

Top customers that use UserLoop

• Pearly
• Betty Cora
• Betterware
• MARS
• Pareto Athletics

Integrations they offer

• Slack
• Zapier
• Klaviyo
• Trustpilot Reviews
• Yelp Reviews

Pros

• CSV export available 
• ChatGPT-powered question suggestions and analytics
• Responses are linked to Shopify order and product data

Cons

• API and video responses are only available with the pro plan

Pricing

UserLoop offers a 14-day free trial on all plans. The free plan lets you get feedback from 50 customers per month. The starter, scale, and pro plans are priced at $29, $99, and $229 per month, respectively. 

4. Delighted

Delighted sets up in minutes without any technical knowledge to help start gathering actionable customer, online store and product feedback in a jiffy.

Why I like it & pros

• Delighted incorporates lots of key functionality for creating question-based surveys, as well as really clean templates. 
• You can quickly understand the survey results with built-in dashboards and reports, and you can also tag and segment feedback for actionable insights.
• You can route the feedback directly to the responsible individuals in your company by using emails, two-click integrations, and more, so they can take quick actions.

Average Shopify Rating - 5/5 stars based on over 5 reviews

Top customers that use Delighted

• TEDx
• Peloton
• DoorDash
• Pagely
• Instacart

Integrations they offer

• Slack
• Klaviyo
• Zendesk
• Zapier
• Hubspot

Pros

• Allows customers to self-categorize their feedback
• The drag/drop UI makes is really slick
• Easy to filter the metrics

Cons

• Most users complain about the on-and-off downtime, although it gets resolved quickly
• The reporting features in my view could be a bit more advanced 

Pricing

Delighted gives you a free plan for 50 responses per month and a 7-day free trial. The pricing for surveys starter plan starts at $17/month, premium at $224/month, and premium plus at $449/month. 

5. KnoCommerce

KnoCommerce facilitates DTC brands in getting a deeper understanding of their customers with post-purchase surveys for CX, CRO, attribution, and more.

Why I like it & pros

• KnoCommerce offers user-friendly, user-tested, flexible survey templates ranging from attribution and abandoned cart surveys to returning customer surveys. 
• You can completely customise your surveys with flexible questions required to collect relevant data and even white-label surveys to match your brand.  
• The platform gives you the power to influence customer behaviour post-purchase, like driving reviews with customer satisfaction surveys, getting refer-a-friend shares, encouraging customers to follow social media pages, and more.

Average Shopify Rating – 4.9/5 stars based on over 55 reviews

Top customers that use KnoCommerce

• Pura Vida
• Range
• Flaus
• Bimble
• NAKED Optics

Integrations they offer

• Klaviyo 
• ReCharge
• Google Analytics
• Peel Insights 
• TikTok

Pros

• Exceptional customer support service with a fast response rate
• Installation/setup is quick
• Easy to filter survey responses

Cons

• For those starting out their store, pricing may be a bit steep 

Pricing

In addition to a free plan, KnoCommerce offers a 14-day free trial. The accelerator, analyst, and pro plans cost $25, $99, and $249 per month, respectively.   

6. Bestie

Bestie offers post/pre-purchase surveys to help you understand where your customers are coming from, so you can make better marketing decisions. 

Why I like it & pros

• Bestie lets you A/B test or sample your audience to various surveys to help you learn what works best for you and invest accordingly. 
• You can integrate this software with your SMS or email provider to opt-in customers into your marketing campaigns (with great data available).
• The smart segments feature enables you to create audiences with specific customer and order attributes and engage them better. 
• Its visual customer experience drag-and-drop builder saves you from the hassle of cumbersome logic requirements to create unique journeys.  

Average Shopify Rating - 5/5 stars based on over 5 reviews

Top customers that use Bestie

• Dime
• Cozy Earth
• Piper & Scoot
• Pillow Cube
• doTERRA

Integrations they offer

• Klaviyo
• Attentive
• Zapier
• TikTok
• Meta Ads

Pros

• Love how easy it is to build conditional logic for dynamic questions
• Extremely insightful to understand the source of traffic 
• Many reviews say that the CS team are helpful with support

Cons

• Each pricing plan is limited to the number of impressions 

Pricing

Bestie comes with a 14-day free trial and four paid plans. The starter, business, professional, and enterprise plans cost $49, $149, $299, and $499 per month, respectively. 

7. Hulk NPS Post Purchase Survey

Hulk NPS Post Purchase Survey facilitates you in creating simple post-purchase surveys in a matter of minutes to understand your customers better and drive sales. 

Why I like it & pros

• By adding the email address of your choice, you can receive timely notifications whenever a post-purchase feedback form is submitted by the user.  
• The conditional logic feature lets you create dynamic post-purchase surveys that adapt on the basis of the respondent’s answers. 
• The Net Promoter Score scale enables you to calculate and keep an eye on your customer loyalty score to understand your company’s most valuable customers better.
• You can opt for various customisation options to give a unique look and feel to your polls, votes, and survey forms. 

Average Shopify Rating – 4.8/5 stars based on over 90 reviews

Top customers that use Hulk NPS

• Get The Tea
• Truly Lifestyle Brand Inc.
• Laibmann Online Shop
• American Uncle
• Nanafu｜YUKATA Roomwear

Pros

• Ability for unlimited questions (woo!)
• User-friendly
• Easy to customise and export data

Cons

• Needs a more detailed dashboard

Pricing

In addition to a free development plan, this platform has a pro plan that costs $20 per month.