Ask any great marketer and they will say analytics is one of the most important skills you can possess. On top of that, it’s also having the ability to understand and use analytics tools when it comes to optimising performance and running experiments for any channel.
This is exactly the same approach you need to take if you want to take your Twitter game to the next level.
You don’t have to be an experienced digital marketer to get good at analytics be a power Twitter user, but you do need to have a process when it comes to optimising what tweet content is working, and understand what’s not working, so that you can improve and keeping writing content that does drive engagement and growth.
So, what’s the best way you can measure Tweet performance? Which tools and dashboards make it easy to view your most important metrics?
Well, I’m going to take you through some of my favourite Twitter Analytics platforms, which have helped me with my personal account growth, as well as clients and startups I work with and advise.
The good news is that many of these options are free, or at the least quite affordable, if you want to have access to more advanced features.
Okay, everyone, it’s time to dig into this guide of the best Twitter analytics providers I recommend to help you accelerate Twitter growth.
ilo is up there as one of the top Twitter reporting tools which aims to help you grow your audience faster by providing Twitter users detailed metrics into followers, tweets, engagement rates, and other metrics that matter. The best thing about ilo is that you get detailed analytics of all your important tweet metrics on one page that looks clean.
After your ilo pro free plan expires after 14 days, you can opt between different paid plans, i.e., grow and pro. If you want to improve your understanding of your target audience, you can purchase an “add-on”, called their followers plan, which is an additional $10 per month. The grow plan costs $15 per month and comes with the basics you need to take it to another level. Whereas the pro account costs $25 per month which gives you access to more Twitter reports.
Black Magic has to be up there as one of the new fav platforms I’ve come across. In my opinion, it delivers the best Twitter analytics experience as it provides great insights into Twitter posts performance, analysis of accounts you want more info on, and is a robust social CRM.
I hadn’t seen anyone doing a good job with social CRMs and analytics until I came across Black Magic. I just wish there was something like this for other channels as well, haha. The founder and product team has done an epic job UX and functionality-wise.
You can use the basic services of Black Magic for free forever. However, if you wish to upgrade, you have three different paid plan options such as personal, professional, and business. The personal, professional, and business accounts cost $7.99, $15.99, and $59.99 per month, respectively. You can also try these paid plans for 14 days for free!
Any Twitter user can easily access the native Twitter Analytics by merely signing in to their account and visiting the “analytics” section. It’s an ideal first step for users who want a basic understanding of their tweets’ performance (plus, it's free).
The native Twitter Analytics is absolutely free to use for anyone who has an account (which is epic if you're just starting out, but even for those who are looking to make improvements).
Minter is one of the best Twitter analytics tools (which also looks amazing) that helps individuals, brands, agencies, and even businesses to grow their accounts and expand their audiences. It provides detailed insights into your account performance so you can optimise your Twitter marketing strategy.
Minter also provides insight tools for other social media channels such as TikTok and Instagram.
Minter offers you three different paid plans, which are silver ($9/month), gold ($19/month), and platinum ($39/month). You can also start your 14-day free trial without entering your credit card details. If you have a marketing agency, you can opt between three different agency plans which allow you to manage 10, 25, or 50 different social media accounts (according to your opted paid plan).
Twitonomy is a free Twitter analytics tool (which does have paid plans to unlock more awesome stuff) that packs a punch when it comes to data and insights. What really sets it apart from the other providers is that it allows you to compare in detail performance between accounts, and the ability to export results into sheets which is super handy to do further custom analysis.
This can be ideal for tracking your competitors’ performance and getting inspiration from them to help with your strategy.
You can use the basic features of Twitonomy for free for a lifetime. If you want to avail yourself of the exclusive features, you will need to upgrade to Twitonomy Premium. It’s essential to note that there’s no free trial version for the Premium plan. You can choose between a monthly premium plan only for $20, a monthly plan for $19/month, and a yearly plan for $199.
Fyrereach helps the “busy” Twitter content creators by offering a single platform to write and schedule or post your tweets, scroll through your Twitter feed indefinitely, and monitor your account’s performance regularly.
The free plan comes with basic analytics, limited tweet scheduling and “twinesis”.
To access premium features, you can purchase one of the two paid plans, i.e., influencer for $9.99/month and pro for $23.99/month.
A platform I’ve had some great success with for influencer research and discovery on Twitter is Hype Auditor. The platform is pretty comprehensive and comes with awesome reporting insights for influencers and profiles you want to research for many channels, including the likes of TikTok, Instagram, and more. These are some of the features I love with Hype Auditor.
In order to get access to Hype Auditor, you’ll need to book a demo with one of their reps.
Tweet Binder is ideal for agencies and marketers to monitor and track their hashtag campaigns in real time, as well as trending hashtags in their target niches. It also gives you access to Twitter historical data to ensure your social media marketing campaign succeeds.
Tweet Binder doesn’t offer a free or a free trial version. It comes with three different plans – starter for $74.99 per month, advanced for $409.99 per month, and unlimited API for $9990.99 per month. Of course, it can be a bit costly. Therefore, it also offers a bundle of single reports. The Twitter 30-day, Twitter 1-year, and Twitter historical plans are priced at $62.99, $99.99, and $239.99, respectively.
Brandwatch is pretty epic software. It's one of the most powerful social analytics tools available on the market that enables businesses with consumer research insights and feature-rich suite of social media management capabilities. Brandwatch is not only just limited to Twitter, but it also offers analytics services for other the other primary social media channels.
Brandwatch comes with an essential plan for small businesses that costs around $108 per month. You can also try its 14-day free trial version. For more advanced plans, you need to book a meeting with the team. The other three packages are for researchers and analysts, social media managers, and data-driven teams.
Tweepsmap is a powerful Twitter analytics tool thanks to the backing of AI. It helps you build an effective campaign, cultivate your fan base through community analysis, and publish your tweets at the right time.
Tweepsmap has a free plan available for everyone with the basics. It also comes with three premium paid plans: starter at $7 per month, growth at $15 per month, and advanced at $29 per month. If you want to customise the features according to your needs or preferences, you can get the enterprise package by contacting its team.
Rival IQ Twitter Analytics determines the quality content for you with the help of an in-depth analysis of your Twitter account in order to engage your audience. This efficient tool helps you stay ahead of your competitors with powerful benchmarking.
You can try Rival IQ for free for up to 14 days. After your free plan expires, you have the option of 3 different packages – the drive is priced at $239 p/m, engage at $329 p/m, and engage pro at $519 p/m.
Emplifi has advanced functionality yet a simple interface to help marketers effectively manage and grow their Twitter accounts. It measures the performance of your account in detail, so you and your team can make the right decisions for better reach and engagement.
Social Bakers offer an essential package that is priced according to the number of profiles you want to use. However, with the acquisition by Emplifi, you now need to book a demo with their team to find out more info.
Klear Twitter Analysis tool is engineered with AI-powered technology that allows businesses, brands, and marketers to connect with real and valuable influencers. This is one of the best tools to search for relevant influencers, connect with them, and analyse and measure your influencer marketing strategies.
You need to contact the Klear team to confirm pricing because they will create a custom plan for you based on your needs.
There are quite a few platforms mentioned in this guide that provide at least a free version of their software to at least tryout and test their service. For freemium options which you can use that always have a free component are Black Magic, Twitonomy, and of course, Twitter’s native analytics. With all the apps mentioned, to get more advanced capabilities and features, you will need to upgrade to a paid account.
Most of these Twitter analytics tools can show you a lot of data and audience insights, but it’s about focusing on which metrics and stats that matter. For me personally and what I recommend that you should be tracking are: reach, impressions, followers per month and follower growth rate over ‘x’ period (e.g. by month or over a 6-month period), view popular tweets you’ve done such as most retweeted tweets and favourites (understand why they did well and replicate success), profile views, website clicks from profile, website clicks from tweets, and even testing the effectiveness of your Twitter profile. These would be my baseline metrics. Of course, there are numerous other things you can do with these reporting tools, such as competitor analysis, view results of someone’s Twitter account (and their performance of top Tweets and their top followers), and much more. It comes down to focus and what really matters.
As I write this, one of the best strategies to grow your Twitter audience is through Threads and doing influencer marketing on the platform. Both of these strategies are great for maximising the reach and impressions of your posts. Threads, in particular, are super hot right now. There’s a good chance you see a lot of them in your feed. So, that’s a good sign that you should probably also get on top of format. Then with influencers, you should incorporate this as part of your overall Twitter strategy (especially as a brand) because the reach potential is amazing. Even if you engaged a small influencer, the organic reach results would probably beat other platforms where the competition is hot. My top recommendation would be to do an influencer post as a thread. The sky’s the limit when you combine both.
It depends how you define custom, but if you want to create custom reports from scratch, it would have to be Social Bakers, Supermetrics and Minter. Minter is great because you get the benefit of a beautiful analytics dashboard, and also the ability to export results into a CSV which you can then create your own reports.
If you’re new, it has to be getting into threads. The organic reach potential at the time I write this guide is amazing. Definitely look up top profiles in your niche and see what they’re doing, and you will see they’re most likely doing threads. Aside from this particular format, it’s good to do a bit of an ‘audit’ of top accounts you admire, and see what type of content they’re sharing. If it’s working for them, there’s a good chance it can work for your profile too, but it will require some patience until you have a decent base and publishing cadence.