13 Best Twitter/X Analytics Tools for Follower Growth (Free & Paid) in 2024

Ask any great marketer and they will say analytics is one of the most important skills you can possess. On top of that, it’s also having the ability to understand and use analytics tools when it comes to optimising performance and running experiments for any channel. 

This is exactly the same approach you need to take if you want to take your Twitter game to the next level. 

You don’t have to be an experienced digital marketer to get good at analytics be a power Twitter user, but you do need to have a process when it comes to optimising what tweet content is working, and understand what’s not working, so that you can improve and keeping writing content that does drive engagement and growth. 

So, what’s the best way you can measure Tweet performance? Which tools and dashboards make it easy to view your most important metrics?

Well, I’m going to take you through some of my favourite Twitter Analytics platforms, which have helped me with my personal account growth, as well as clients and startups I work with and advise. 

The good news is that many of these options are free, or at the least quite affordable, if you want to have access to more advanced features. 

Okay, everyone, it’s time to dig into this guide of the best Twitter analytics providers I recommend to help you accelerate Twitter growth.

1. ilo

ilo is up there as one of the top Twitter reporting tools which aims to help you grow your audience faster by providing Twitter users detailed metrics into followers, tweets, engagement rates, and other metrics that matter. The best thing about ilo is that you get detailed analytics of all your important tweet metrics on one page that looks clean.

Pros

• ilo allows you to analyse the performance of your threads as a whole so you can adapt your Twitter growth strategy accordingly.
• You can search the performance for one of your previous tweets with the help of the “Tweet Search” bar.
• The detailed dashboard provides you with several metrics such as followers, engagements average, top tweets, profile clicks, and impressions average in charts, graphs, and data tables for added convenience.  
• ilo sends an overview email of your Twitter account in your inbox every day, and if you achieve a huge milestone, it will also instantly notify you, which is pretty cool.
• By tracking and evaluating your metrics, ilo forecasts your follower milestone, such as when you will reach 100, 1k, or 10k followers, to keep you motivated.

Pricing

After your ilo pro free plan expires after 14 days, you can opt between different paid plans, i.e., grow and pro. If you want to improve your understanding of your target audience, you can purchase an “add-on”, called their followers plan, which is an additional $10 per month. The grow plan costs $15 per month and comes with the basics you need to take it to another level. Whereas the pro account costs $25 per month which gives you access to more Twitter reports.

2. Black Magic

Black Magic has to be up there as one of the new fav platforms I’ve come across. In my opinion, it delivers the best Twitter analytics experience as it provides great insights into Twitter posts performance, analysis of accounts you want more info on, and is a robust social CRM. 

I hadn’t seen anyone doing a good job with social CRMs and analytics until I came across Black Magic. I just wish there was something like this for other channels as well, haha. The founder and product team has done an epic job UX and functionality-wise. 

Pros

• It can be used on your browser (Google Chrome, Mozilla Firefox, and Safari) by installing browser extensions, or you can download the user-friendly app on your Android or iPhone.
• In real-time, it displays charts and graphs for each metric, such as profile clicks and impressions. You can easily assess the performance of your tweets according to any time of the day to improve your engagement rate.
• Black Magic helps you create a solid relationship with your audience by allowing you to set reminders to reply in DMs or follow up. You also get access to past interactions with individual accounts.
• You can save your Tweets in drafts or schedule your tweets for later on the calendar, which also tells you the best time to post the tweet.
• The daily or weekly comprehensive report email delivers you an account summary as well as your tweets and replies performance to enhance your account management.

Pricing

You can use the basic services of Black Magic for free forever. However, if you wish to upgrade, you have three different paid plan options such as personal, professional, and business. The personal, professional, and business accounts cost $7.99, $15.99, and $59.99 per month, respectively. You can also try these paid plans for 14 days for free!

3. Twitter Analytics

Any Twitter user can easily access the native Twitter Analytics by merely signing in to their account and visiting the “analytics” section. It’s an ideal first step for users who want a basic understanding of their tweets’ performance (plus, it's free).

Pros

• Its simple “home” section provides a comprehensive overview of your account. You get to view several metrics like impressions, profile views, followers, and mentions, as well as your top tweets and top mentions.
• You can analyse your tweets' performance over a specific period with graphs and charts to better understand your Twitter content strategy.
• The Twitter Analytics tool features a “conversion tracking” section which is quite beneficial for businesses to track the conversation rate from the platform to site visits, purchases, downloads, and signups.
• Suppose a major part of your content strategy is based on videos. In that case, the “video activity” feature shows engagement stats for your videos like total views, retention rate, completion rate, total minutes viewed, and more.

Pricing

The native Twitter Analytics is absolutely free to use for anyone who has an account (which is epic if you're just starting out, but even for those who are looking to make improvements).

4. Minter

Minter is one of the best Twitter analytics tools (which also looks amazing) that helps individuals, brands, agencies, and even businesses to grow their accounts and expand their audiences. It provides detailed insights into your account performance so you can optimise your Twitter marketing strategy.

Minter also provides insight tools for other social media channels such as TikTok and Instagram.

Pros

• It helps streamlines your reporting and data exporting process with well-organised automated reports, which can be exported to CSV, PDF, XLS, or PPTX formats.
• The demographics feature helps you learn about your followers’ gender, location, and languages so you can curate your content strategy in the best way possible.
• With the help of the bar charts, you can assess which of your tweets perform the best and write similar tweets in the future as well.
• This tool's “date picker” lets you pick any date range of your choice so you can track your follower growth in a breeze.

Pricing

Minter offers you three different paid plans, which are silver ($9/month), gold ($19/month), and platinum ($39/month). You can also start your 14-day free trial without entering your credit card details. If you have a marketing agency, you can opt between three different agency plans which allow you to manage 10, 25, or 50 different social media accounts (according to your opted paid plan).

5. Twitonomy  

Twitonomy is a free Twitter analytics tool (which does have paid plans to unlock more awesome stuff) that packs a punch when it comes to data and insights. What really sets it apart from the other providers is that it allows you to compare in detail performance between accounts, and the ability to export results into sheets which is super handy to do further custom analysis.

This can be ideal for tracking your competitors’ performance and getting inspiration from them to help with your strategy.

Pros

• Twitonomy lets you download tweets, retweets, mentions, reports, and graphs into excel and PDF files in one click for further analysis or discussion with your team.
• Along with the desktop version, you can also download its app on your iPhone or Android to always stay updated with your stats and account activity.
• Instead of using the services of a follow/unfollow tool separately, Twitonomy tells you who doesn’t follow you back and who you don’t follow back.
• The search analytics allow you to search for keywords, hashtags, or users to keep your Twitter performance top-notch.

Pricing

You can use the basic features of Twitonomy for free for a lifetime. If you want to avail yourself of the exclusive features, you will need to upgrade to Twitonomy Premium. It’s essential to note that there’s no free trial version for the Premium plan. You can choose between a monthly premium plan only for $20, a monthly plan for $19/month, and a yearly plan for $199.

6. Fyrereach

Fyrereach helps the “busy” Twitter content creators by offering a single platform to write and schedule or post your tweets, scroll through your Twitter feed indefinitely, and monitor your account’s performance regularly.

Pros

• This amazing Twitter analytic tool allows you to write a tweet or thread and add a GIF as well. You can, then, either post it right away, schedule for later, or save it in drafts.
• It comes with a feature called “Twinesis”, which lets you explore your own or your competitor’s tweets on one page according to the “most liked first” or “most retweeted first” option.
• You get access to visually-appealing tables and graphs to monitor your daily growth.  
• You can opt for telegram and email digests in the settings section to prevent you from manually checking your account’s statistics.

Pricing

The free plan comes with basic analytics, limited tweet scheduling and “twinesis”.

To access premium features, you can purchase one of the two paid plans, i.e., influencer for $9.99/month and pro for $23.99/month.

7. Hype Auditor 

A platform I’ve had some great success with for influencer research and discovery on Twitter is Hype Auditor. The platform is pretty comprehensive and comes with awesome reporting insights for influencers and profiles you want to research for many channels, including the likes of TikTok, Instagram, and more. These are some of the features I love with Hype Auditor.

Pros

• Get detailed insights and metrics into profiles that you’re seeing experiencing rapid growth. All you need to do is input the handle and see the results populate. You can see key metrics such as retweets, likes, frequency of posting, when they normally post, tweet types/formats, and lots more. 
• For specific tweets, you can get a deeper breakdown to see why the post performed well so you can see if you can replicate the same success with your own content.
• I like Hyper Auditor in particular as you can just save the links of certain profiles in a sheet, and then follow and learn from their success over time. 

Pricing

In order to get access to Hype Auditor, you’ll need to book a demo with one of their reps. 

8. Tweet Binder

Tweet Binder is ideal for agencies and marketers to monitor and track their hashtag campaigns in real time, as well as trending hashtags in their target niches. It also gives you access to Twitter historical data to ensure your social media marketing campaign succeeds.

Pros

• Twitter Binder allows you to try how it works by simply typing a hashtag, mention, or keyword in the search bar on the homepage to get a custom report immediately.
• It comes with exceptional customer support service as you can chat online with the team anytime you have a query or an issue.
• To make sure your investment is worth it, you can schedule a demo with the team, and they will show you how it works in detail.
• Along with the online version of your hashtag reports, you get the Excel and PDF reports as well for added convenience.
• You can evaluate the activity of your brand ambassadors or influencers with the help of the “user rankings” feature to assess how much they’re contributing to the hashtag campaign.

Pricing

Tweet Binder doesn’t offer a free or a free trial version. It comes with three different plans – starter for $74.99 per month, advanced for $409.99 per month, and unlimited API for $9990.99 per month. Of course, it can be a bit costly. Therefore, it also offers a bundle of single reports. The Twitter 30-day, Twitter 1-year, and Twitter historical plans are priced at $62.99, $99.99, and $239.99, respectively.

9. Brandwatch

Brandwatch is pretty epic software. It's one of the most powerful social analytics tools available on the market that enables businesses with consumer research insights and feature-rich suite of social media management capabilities. Brandwatch is not only just limited to Twitter, but it also offers analytics services for other the other primary social media channels.

Pros

• You can book an online meeting with Brandwatch to discuss your business needs, and a team of experts will also give you a hands-on demonstration of the tool to clear your expectations.
• It features a customisable and easy-to-use dashboard with metrics like impressions, reach, engagements, and comments to give you a clear picture of your account’s performance.
• This tool also helps you manage your Twitter account in a cinch with a unified content calendar and a customisable inbox.
• You can compare your campaign with your competitors with easy-to-understand graphs and charts to get ahead of the competition.

Pricing

Brandwatch comes with an essential plan for small businesses that costs around $108 per month. You can also try its 14-day free trial version. For more advanced plans, you need to book a meeting with the team. The other three packages are for researchers and analysts, social media managers, and data-driven teams.

10. Tweepsmap

Tweepsmap is a powerful Twitter analytics tool thanks to the backing of AI. It helps you build an effective campaign, cultivate your fan base through community analysis, and publish your tweets at the right time.

Pros

• Its unique dashboard tells you about your followers’ interests and important performance metrics, so your audience interacts with you better.  
• You can search for current (last 30 days) or historical (back to 2006) hashtags and keywords to dig for relevant details and trends.
• It allows you to stay on top of the trends and be one step ahead of your competitors by turning on tweet alerts on any topic.
• This tool will help you analyse the accounts of your competitors and influencers and potentially leads to growing your brand effectively.  

Pricing

Tweepsmap has a free plan available for everyone with the basics. It also comes with three premium paid plans: starter at $7 per month, growth at $15 per month, and advanced at $29 per month. If you want to customise the features according to your needs or preferences, you can get the enterprise package by contacting its team.

11. Rival IQ

Rival IQ Twitter Analytics determines the quality content for you with the help of an in-depth analysis of your Twitter account in order to engage your audience. This efficient tool helps you stay ahead of your competitors with powerful benchmarking.

Pros

• Rival IQ makes it convenient for you to analyse the performance of your tweets with the help of one graph, which displays the results of retweets, replies, likes, etc.
• To assist you in coming up with high-quality tweets, Rival IQ analyses hashtags tracks audience growth and tracks your account mentions for you.
• The competitive benchmarking feature gives you access to your competitors' followers, profiles, and post engagement data through graphs and charts so that you can keep an eye on their social media performance.
• The “time of day” analysis tells you when your audience and competitors are active and when your tweets perform the best to escalate your engagement and reach.

Pricing

You can try Rival IQ for free for up to 14 days. After your free plan expires, you have the option of 3 different packages – the drive is priced at $239 p/m, engage at $329 p/m, and engage pro at $519 p/m.  

12. Emplifi (formerly Social Bakers)

Emplifi has advanced functionality yet a simple interface to help marketers effectively manage and grow their Twitter accounts. It measures the performance of your account in detail, so you and your team can make the right decisions for better reach and engagement.

Pros

• The easy-to-digest performance dashboard gives you an overview of your Twitter performance and allows you to access important metrics like clicks, RTs, and favourites.
• You can export the presentation-ready reports in any format, or you can opt for regular emails to be sent to anyone’s inbox.
• The intuitive sentiment analysis breaks down the accurate sentiments of your audience for your tweets so you can cater to their preferences.
• You can gather powerful insights related to the best-performing content of your competitors and yours to make sure your tweets contribute to your growth.

Pricing

Social Bakers offer an essential package that is priced according to the number of profiles you want to use. However, with the acquisition by Emplifi, you now need to book a demo with their team to find out more info.

13. Klear

Klear Twitter Analysis tool is engineered with AI-powered technology that allows businesses, brands, and marketers to connect with real and valuable influencers. This is one of the best tools to search for relevant influencers, connect with them, and analyse and measure your influencer marketing strategies.

Pros

• You can assess the relevancy of the influencer’s audience with your brand according to the comprehensive audience demographics results such as age, location, interest, and gender.
• This tool helps you integrate all your campaign-related content in one place to ensure you never miss any content posted by your influencers.
• Before starting working with an influencer, you can evaluate the estimated ROI to make your investment worthwhile.
• It provides details on an influencer like their influence rate, true reach, average engagement/post, and more for a complete influencer analysis.

Pricing

You need to contact the Klear team to confirm pricing because they will create a custom plan for you based on your needs.  

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⚡ Frequently Asked Questions ⚡

What are the best free Twitter Analytics tools for creators and marketers?

There are quite a few platforms mentioned in this guide that provide at least a free version of their software to at least tryout and test their service. For freemium options which you can use that always have a free component are Black Magic, Twitonomy, and of course, Twitter’s native analytics. With all the apps mentioned, to get more advanced capabilities and features, you will need to upgrade to a paid account.

Which key engagement metrics and Twitter stats should you track and keep an eye on for growth?

Most of these Twitter analytics tools can show you a lot of data and audience insights, but it’s about focusing on which metrics and stats that matter. For me personally and what I recommend that you should be tracking are: reach, impressions, followers per month and follower growth rate over ‘x’ period (e.g. by month or over a 6-month period), view popular tweets you’ve done such as most retweeted tweets and favourites (understand why they did well and replicate success), profile views, website clicks from profile, website clicks from tweets, and even testing the effectiveness of your Twitter profile. These would be my baseline metrics. Of course, there are numerous other things you can do with these reporting tools, such as competitor analysis, view results of someone’s Twitter account (and their performance of top Tweets and their top followers), and much more. It comes down to focus and what really matters.

What are some of the top twitter strategies to grow followers and increase engagement?

As I write this, one of the best strategies to grow your Twitter audience is through Threads and doing influencer marketing on the platform. Both of these strategies are great for maximising the reach and impressions of your posts. Threads, in particular, are super hot right now. There’s a good chance you see a lot of them in your feed. So, that’s a good sign that you should probably also get on top of format. Then with influencers, you should incorporate this as part of your overall Twitter strategy (especially as a brand) because the reach potential is amazing. Even if you engaged a small influencer, the organic reach results would probably beat other platforms where the competition is hot. My top recommendation would be to do an influencer post as a thread. The sky’s the limit when you combine both.

Which Twitter analytics platform has the best custom reports features?

It depends how you define custom, but if you want to create custom reports from scratch, it would have to be Social Bakers, Supermetrics and Minter. Minter is great because you get the benefit of a beautiful analytics dashboard, and also the ability to export results into a CSV which you can then create your own reports.

What piece of advice of key tips would you give to someone who's new and wants to grow their Twitter followers fast?

If you’re new, it has to be getting into threads. The organic reach potential at the time I write this guide is amazing. Definitely look up top profiles in your niche and see what they’re doing, and you will see they’re most likely doing threads. Aside from this particular format, it’s good to do a bit of an ‘audit’ of top accounts you admire, and see what type of content they’re sharing. If it’s working for them, there’s a good chance it can work for your profile too, but it will require some patience until you have a decent base and publishing cadence.