Best Tools & Software Reviews for eCommerce, DTC & SaaS

Explore my detailed guides of the best software programs and tools I've used over the years as a growth marketer.

All tools are reviewed by me personally. I only share tools which I’ve used before with clients or recommend companies must look into and consider to achieve growth. Enjoy. 😊

Latest software reviews

13 Best Twitter Analytics Tools for Follower Growth (Free & Paid)
September 1, 2022
I believe that Twitter is a channel that can seriously bolster personal profiles and brands. It's one of the best channels when it comes to organic reach, and there are accounts that are seeing incredible growth numbers and traction. In order to help optimise what content works for you, reverse-engineer what your competitors are doing, analyse performance of top profiles and more, I've curated the best Twitter analytics tools that have helped me and that you're going to love using.
Read more
9 Best (Free & Paid) Pinterest Analytics & Scheduling Tools
August 20, 2022
One of the biggest untapped channels that can lead to amazing growth in my eyes in Pinterest, especially for female eCommerce brands. Whilst brands post content, they mainly do so with a BAU approach, rather than measuring, testing content formats and ideas, in order to make it a profitable channel. The best way to effectively measure is by using analytics tools and schedulers, which is what I talk about in this guide.
Read more
46 Best (Free & Paid) No Code Tools I'm Loving in 2022
August 12, 2022
The amount of no code tools that are coming out left, right and centre is super exciting, but it can often be overwhelming about which ones are legitimate, and are genuinely someone that can provide great value to your goals. Well, I'm sharing many of my favs that have seriously helped me build epic projects for clients and even just my own stuff.
Read more
22 Best Live Chat Software Tools for 2022 (Free & Paid)
August 10, 2022
Ah yes, good ol' live chat. We all love them, yet there feels like there's a never ending list of solutions that are available which makes can make it confusing about which is ideal and provides the most value. Over the years I have used many, so I put this 10,000+ word guide together going through some of my top recommendations of apps and platforms I've used for customer nurturing and support to close more business.
Read more
16 Best Pop Up Software To Boost Conversions & Signups (2022)
August 5, 2022
Probably one of the most crowded spaces in the world of marketing tools has to be pop up software. I've used many apps over my marketing career and experienced some awesome tools that are applicable for eComm and SaaS. I explain the key features and pros of my favourites that you should check out.
Read more
22 Best (Free & Paid) Graphic Design Software & Wireframing Tools
August 3, 2022
I've tried, tested and regularly use many graphic design and wireframing tools for my job as a marketer. It's never been more exciting to be a marketer today with the amount of amazing software programs at our disposal to create quality content fast. However, which are the best tools that are easy to use and are affordable? I share my top faves in this guide.
Read more
16 Easy & Best Video Editing Software for Beginners (2022)
August 2, 2022
Editing videos can be a lot of fun to do, but it does come down to using the right software. I share my top recommendations for anyone starting out with video editing to check these providers out. Many of these have great user experiences, tutorials, and templates to get started.
Read more
14 Best eCommerce Analytics Software & Dashboards (Free & Paid)
July 26, 2022
As an eCommerce marketer having worked with numerous brands, I've often come across a lot of scattered analytics and important financial information reporting scenarios. Usually brands have reports across a few different apps, spreadsheets, and platforms. To help with this, I've collated some of the top eCommerce analytics software which have helped me organise key information together in beautiful dashboards.
Read more
19 Best Push Notification Services (Free & Paid) in 2022
July 25, 2022
Always wondered what the top companies in the world use for their push notifications software? Well, I've got the answers in this 6000+ word guide to the top-rated platforms on the market to send push messages across web, mobile, and wearables.
Read more
20 Best Social Proof Tools (Free & Paid) in 2022
July 19, 2022
Social proof tools have helped me with various inbound marketing campaigns across eCommerce, SaaS & other info-product sales funnels. I created this guide to help marketers and founders choose the right social proof app to help convert more users.
Read more
15 Best SMS Marketing Platforms in 2022 (Free & Paid)
July 17, 2022
Considering incorporating SMS marketing into your overall marketing strategy? I share 15 of the top recommendations I share with businesses I work with, going into detail about their core primary features, as well as other pros/benefits.
Read more
27 Best Referral Marketing Software in 2022 (Free & Paid)
July 11, 2022
Thinking of setting up and building out a referral program for your startup or brand? Unsure of which is the best software to easily setup, and scale? Which has the best customisation options for advanced settings? All those answers are questioned in this 9000+ word guide.
Read more
15 Best Email Marketing Platforms for 2022 (Free & Paid)
June 14, 2022
I've used a lot of email marketing software programs and tools across numerous categories and industries. These are the top recommendations I always talk about with clients, startups and brands to consider.
Read more
10 Best Twitter Thread & Scheduling Tools (Free & Paid)
June 14, 2022
Twitter threads are like micro blogs, and have become a very popular format that has skyrocketed brands, niche-specific influencers and startup companies. I share some of the top tools for creating, and scheduling thread posts.
Read more
12 Best PPC Automation & Google Ads Tools (2022)
June 14, 2022
Scaling and growing accounts whilst maintaining a good ROAS has become harder for performance marketers. I've used to a varying degree these PPC and Google Ads tools to assist with everything from budget management, optimisations and delivering better results.
Read more
20 Best Copywriting Software Tools for 2022 (Free & Paid)
June 14, 2022
The world of copywriting has certainly changed a significant amount since the introduction of tools to improve grammar, readability, workflows, and even the fast-growth of AI-related software. I share some of the tools I use as part of my copy stack which you should check out.
Read more

Software tool reviews FAQs

How do you determine which software reviews you share?

As a growth marketer having worked across multiple business verticals (eCommerce, SaaS, B2B and DTC) and industries for years, I've had a lot of experience across a range of categories and tools. My goal is to share some of my top recommendations, explain why I like them, the top features they have, getting the most out of them, and why you should consider using, or at the very least testing them, to support with your growth operations, marketing initiatives, as well as your growth strategy.

Are your software reviews genuine?

Absolutely. Transparency and honesty is one of my core values as a person. I certainly don't like to state anything that I don't believe in. Naturally, there are some tools and software programs that I have a lot more experience in, and use often, over others I've played around with or have had minimal experience with. However, everything I suggest in these guides does come from me doing my own detailed research, and I personally share them as options that I would be using for my own projects and clients. I won't be sharing anything that I wouldn't ever use.

What's your typical marketing stack for SaaS and B2B?

Software application adoption is very different for early-stage startups compared to established businesses. Very different growth-stage problems. For me personally, these platforms I find to be consistent across, regardless of the growth stage of the company, with a lot of the clients I work with or have worked for. Asana or Clickup for project management, Slack for communications, 1Password for login credentials management, Notion and Google Drive for document management, Figma for wire framing and designs, Zoom for video comms, Zapier for integrations/workflows, and Loom for quick video instructions. Aside from that, other platforms choices across email marketing, CRM, development, (etc) is normally bespoke and comes down to the individual companies themselves.

Which tools and apps do you use often for eCommerce?

Compared to SaaS, tools and apps I use for eCommerce is normally pretty consistent with stores and brands I advise. I always recommend Shopify as the CMS, with then tools such as Gather for referral programs, Okendo for review (and UGC) generation, Slack for quick messages and notifications, and Klaviyo for email marketing.

For other key categories, I use many of the above I've mentioned, as well bespoke use cases. I'm excited to be sharing more ecommerce-focused software apps and my honest reviews.

If you could only pick 3 marketing tools or apps that you can't live without, what would they be?

It's a tough question which I've often been asked. I have to say Webflow (CMS and landing pages), Notion (Business and life project management), and Slack (comms) are my favourites I can't live without. There are many others I use often and can't live without, but these would be my top 3.