I share top strategies that work for producing content for B2B companies to succeed. I included in each strategy that I provided some quick ideas and examples. I also touch on ensuring the importance of developing content based on the customer journey.
You can't scale an eCommerce store if you have poor conversion rates. I go into details about optimising your checkout pages with actionable recommendations you can implement. Some are easy and some do require extra time, especially if custom development.
A lot of missed opportunities I've found when working with eCommerce companies and their existing emails. I provide 11 core tips that I think all emails across your marketing journey should have. Even the slightest improvements can lead to really sweet results.
It's now getting harder to capture good quality leads on your website as lots of B2B businesses continue to do the same strategies their competitors do. I outline 9 creative ways to do collect email & other forms of data from customers. Great offer and great creative leads to good lead quality results.