Up your growth marketing game 📈

Welcome to the Growth Marketing blog where I will be sharing lots of valuable resources, guides & articles across all marketing channels for DTC, eCommerce & even for SaaS. I hope you enjoy and get some epic takeaways. 😊

Latest Content

124 Best Growth Hacking Case Studies with Examples (2023)
Created:
January 18, 2023
Updated:
January 22, 2023
So many of us hear about and read about the famous success stories of startups that have raised millions (and millions). However, for founders and marketers, what we really care about is what we can learn from their success that can be applied to our own marketing efforts, strategies, and ideas, to hopefully experience similar growth trajectories. To make it easy for you to learn some of the best lessons from incredible startups, I've created this massive guide with summaries on strategies, tactics, channels, and campaigns all in one place for you.
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17 Best TikTok Marketing Strategies & Growth Hacks (2023)
Created:
December 30, 2022
Updated:
January 22, 2023
We all know of TikTok very well and how it's catapulted creators and brands to amazing success, and now you're hungry to achieve the same growth success that other brands have achieved. Well, I've put a lot of time and energy into creating this TikTok marketing strategies guide, which includes a breakdown of awesome tactics, strategies and examples that you can implement for tests and experiments - and hopefully, you'll get some TikTok success.
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19 Best Marketing Strategies, Tactics & Examples To Increase AOV (2023)
Created:
December 28, 2022
Updated:
December 28, 2022
As a brand owner or eCommerce marketer, average order value (AOV) is no doubt one of the most important metrics to keep on top of, but often times it's hard to know what tactics and strategies are going to move the needle in terms of increasing AOV. Well, I'm sharing some of the best strategies I've seen first-hand proven to be effective, as well as highlight what some awesome brands and companies are doing to bolster AOV.
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14 Best Snapchat Marketing Strategies & Growth Hacks for Brands (2023)
Created:
December 21, 2022
Updated:
December 21, 2022
We all know of Snapchat and it's audience demographics of Gen-Z and millennials, but it's typically been seen as a channel for many brands as 'secondary', where Meta (Facebook/Instagram), Google Ads and TikTok taking priority when it comes to paid ads and organic. However, with rising competition and costs across the board, exploring alternative channels for acquisition and engagement such as Snapchat can have a positive effect for overall growth. To help you, I've outlined and explained (with examples) some awesome strategies with Snapchat marketing.
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135+ Best DTC & eCommerce Case Studies for 2023 (By Channel)
Created:
December 15, 2022
Updated:
December 28, 2022
Case studies can provide a lot of value when it comes for learning how other stores have grown over time, and I'm super excited to put this huge curation guide together of some of the top eCommerce case studies I've come across and read. You can get some awesome takeaways from these various studies that you can apply to your own store's marketing strategy, and I'm very confident you'll get some golden nuggets that you can implement and/or share with your team.
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13 Pinterest Marketing Strategies & Growth Hacks for eCommerce (2023)
Created:
August 31, 2022
Updated:
December 21, 2022
One of the biggest challenges many eCommerce brands are now facing is a way to cut through the noise without blowing budgets. Pinterest is still a fantastic opportunity for many DTC and eCommerce brands to really excel at, both with organic growth and paid media. If you're considering Pinterest as a channel, this guide will hopefully spark some ideas for you.
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11 Best Strategies & Growth Hacks to Increase ARPU & ARPA (2023)
Created:
June 11, 2022
Updated:
December 21, 2022
Here are some of the top strategies I've used for SaaS and subscription businesses to increase their ARPU and ARPA. There are a quite a few easy wins and tactics that are a fairly quick to implement. It all comes down to testing and hopefully, you will see a gradual improvement of revenue per customer/account over time.
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54 Best Software as a Service (SaaS) Examples You'll Love for 2023
Created:
May 27, 2022
Updated:
December 21, 2022
I've used a lot of SaaS platforms over the years in my career, and here I share some of the best examples to inspire you for ideas for building your own solutions.
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11 Best B2B SaaS Content Marketing Strategies (2023)
Created:
May 29, 2021
Updated:
December 21, 2022
I share top strategies that work for producing content for B2B companies to succeed. I included in each strategy that I provided some quick ideas and examples. I also touch on ensuring the importance of developing content based on the customer journey.
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9 Creative B2B CRO Strategies & Lead Capture Growth Hacks
Created:
May 29, 2021
Updated:
June 9, 2022
It's now getting harder to capture good quality leads on your website as lots of B2B businesses continue to do the same strategies their competitors do. I outline 9 creative ways to do collect email & other forms of data from customers. Great offer and great creative leads to good lead quality results.
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15 Best Practices for Optimising eCommerce Checkout Pages (2023)
Created:
May 29, 2021
Updated:
December 21, 2022
You can't scale an eCommerce store if you have poor conversion rates. I go into details about optimising your checkout pages with actionable recommendations you can implement. Some are easy and some do require extra time, especially if custom development.
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11 Key Design Tips & Best Practices for eCommerce Emails (2023)
Created:
April 16, 2021
Updated:
December 21, 2022
A lot of missed opportunities I've found when working with eCommerce companies and their existing emails. I provide 11 core tips that I think all emails across your marketing journey should have. Even the slightest improvements can lead to really sweet results.
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