Google Ads

12 Best PPC Automation & Google Ads Tools (2024)

Over the years I typically have run PPC and Google Ads accounts and campaigns without really any tools, aside from reporting integrations. However, the landscape has changed in the 2020's. Lots more competition and pressure to scale accounts, whilst keeping a good ROAS and ROI. I talk about some of the top tools I've used that have helped me and clients.