Case Studies

I was asked not too long ago by a client of mine about any Shopify case studies they recommend they read, especially around key channel areas. I already had a few saved, but I decided to go find some more, and through lots of reading and researching, I've put together some of my fav studies together. Plus, the platforms/tools mentioned that helped achieve these results integrate with Shopify, so if you're using this popular CMS, it's absolutely worth checking out.

So many of us dream of going viral, but it's very tough to truly get something to grow like wildfire in a competitive landscape. Something I like to do when it comes to new big campaigns is do some research and check out examples, so in order to increase your chances of creating a campaign that goes viral (whether it be video, referral-based, content, UGC competitions, etc.), I created this big guide on the top viral marketing case studies and examples to help you out. It includes summarised results, takeaways and learnings to help inspire you for your own growth initiatives (and fingers crossed, it can help you create your very own viral campaign).

So many of us hear about and read about the famous success stories of startups that have raised millions (and millions). However, for founders and marketers, what we really care about is what we can learn from their success that can be applied to our own marketing efforts, strategies, and ideas, to hopefully experience similar growth trajectories. To make it easy for you to learn some of the best lessons from incredible startups, I've created this massive guide with summaries on strategies, tactics, channels, and campaigns all in one place for you.