There are some amazing drink and beverage brands that are doing a splendid job when it comes to content creation and creative ways to engage audiences and scale their follower base via TikTok.
When it comes to executing successful eCommerce TikTok strategies, you’ve got to consider everything from the hooks, music selection, latest video cut trends, and many more.
And what’s the best way to learn? Well, looking at some of the top brands and what they’re doing.
So, if you’re in the drinks/beverages industry and need some inspo when it comes to this channel, then you’re going to love these brand examples.
Author note: When it comes to the goal of doing these brand example guides, I highlight some key takeaways of things that I notice and quite like.
Obviously, there’s a lot more to uncover and analyse when you go through them, I’m just here to curate and round up reasons why I’m a fan.
Plus (how did I find these?) - quickly, all of these drink/beverage brands can be easily discovered by searching via TikTok’s ads library (there’s more you can come across, too!).
(Image credit: TikTok Creative Centre)
Quick heads up - if you’re looking for some extra inspiration around what some of the best stores look like, check out my guide to the top drinks and beverages eCommerce websites guide.
Liquid Death are one of the fastest growing DTC brands around who have an epic content game across their socials. They sell natural mountain water, which quenches your thirst and served in ice-cold, infinitely recyclable cans.
They have a massive following on TikTok with over 4.5M followers and 19M likes (damn!).
High-level key takeaways of Liquid Death’s content/profile:
Bae Juice is 100% Korean pear juice that helps reduce nasty hangover symptoms from big nights out, through detoxification of alcohol (handy for those who like to head out).
Bae Juice’s profile has more than 55K likes across their video content.
High-level key takeaways of Bae Juice’s content/profile:
Balter Brewing Co., one of my fav beer brands here in Australia, doesn’t have a massive following on TikTok, but I quite like the content they share and worth checking out.
High-level key takeaways of Balter Brewing’s content/profile:
Super Coffee makes scrumptious, indulgent products, from keto-friendly coffee to energy drinks, using zero added sugar.
Big fan of the content they produce.
Their TikTok channel is quickly growing, with over 55K followers and 3.5M likes.
High-level key takeaways of Super Coffee’s content/profile:
Free AF boasts a range of premium, ready-to-drink, non-alcoholic cocktails to normalise alcohol-free lifestyles by giving sober individuals a delicious and sophisticated option.
Their TikTok account has more than 12K likes.
High-level key takeaways of Free AF’s content/profile:
Red Bull (as we all know well), is well-known around the globe among top athletes, students, and essentially all of us, for its energy drinks.
But as we know, we know them well due to their incredible marketing initiatives, from viral brand campaigns, to stunts, to being sponsors of major sporting events and teams.
And of course, their TikTok game is awesome - so awesome they have over 10M followers and 195M likes.
High-level key takeaways of RedBull’s content/profile:
Pique offers simple yet innovative formulations like green, black, and herbal teas crafted from nature and perfected with science for a healthier and more beautiful you.
Their profile is growing rapidly with over 8M likes and 230K followers.
High-level key takeaways of Pique’s content/profile:
Golde helps make individuals feel their best by making superfood for everybody, across health and beauty, including selling face masks and smoothie boosters to latte blends.
Golde’s profile has some really great content, and they’re doing a fantastic job with over 410K likes.
High-level key takeaways of Golde’s content/profile:
Lipton Ice Tea sells ice tea branded products around the globe with a range including herbal, fruit, green, black, and matcha teas in various forms.
Really like their TikTok marketing strategy, and the results show - it boasts over 2M likes with over 390K followers.
High-level key takeaways of Lipton’s content/profile:
Founded by Emma Chamberlain, Chamberlain Coffee aims to provide high-quality, delicious beverages, including coffee bags, matcha, cold brew, and chai.
They’ve done an epic job with their account, with results of 430K+ followers and 8M+ likes.
High-level key takeaways of Chamberlain’s content/profile:
Boxed Water offers a sustainable alternative to plastic water bottles that’s kinder to the environment, and they’re mission to help give back into planting trees for forests - so good!
Not only a massive fan of their vision for a sustainable future, but also a big fan of their content across socials.
Their channel is growing fast with over 96K followers and 760K likes.
High-level key takeaways of Boxed Water’s content/profile: