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Drinks & Beverages Website Examples

23 Best Drinks & Beverages eCommerce Website Examples in 2022

This is one of the most intriguing categories of eCommerce website example guides I’ve written. The space has exploded with new players, and there are definitely some innovative designs I’ve come across which are really slick. On top of that, I’ve seen many of them, over time, add new tactics and strategies to improve conversions, increase AOV, and other initiatives that many marketers like me love (and know that work).
Dan Siepen
August 24, 2022

Whether you work in the drinks and beverages industry, thinking about starting a store in this space, or you’re a marketer looking for inspiration of epic website examples, you’re going to love these sites.

1. Golde

Golde is a wellness brand that has been gaining recognition around the world. The company was founded by Trinity and Issey in 2017, when they started out with the Original Turmeric Latte Blend. They went on to create more superfood blends, thereby expanding their reach. This eventually led to their launch at Sephora in 2019. 

The company only uses natural, vegan-friendly mixes; its goal is to make wellness accessible to all. Here are the highlights of their website:

  • A header section with an appealing copy.

“Sip your beauty routine” is such a great way to put what the company is trying to do. It only follows that healthy drinks mean a healthier and better body, and this translates to glowing skin and stronger hair. This may primarily be geared towards the female market.

  • A quick introduction to the company.

The entire tone is casual and conversational, and it helps customers get a good idea of what the brand offers while simultaneously feeling more connected to them.

  • A resource page for recipes.

This is great for customers who may want to use want to try adding a twist to the usual *add water* instruction.

2. Yes You Can Drinks

Yes You Can is a company that makes low-calorie, non-alcoholic versions of your favourite cocktails. Founded by Tyler Martin while he was training for the Olympics, it’s built with the premise that you can chill, hang out with friends, and have fun even without the alcohol.

Each drink took months of research and testing, then it’s all canned up so you don’t need to be a bartender to enjoy it. It’s safe to drink for pregnant and breastfeeding women, making it a great alternative when the cravings hit! Also, the drinks have 60% to 80% less than their alcoholic counterparts, which makes it a fairly good option for fitness buffs too.

Here’s how they market their products:

  • A feature of their latest releases.

This collection is aimed towards the Australian market, with a fitting description of “non-alcoholic classics that taste like home.” The limited release helps urge customers to convert, and the two call to action “shop now” buttons are a great added touch to steer visitors in making a desired action.

  • Serving previews when you hover over each product.

Seeing the products in their respective cans is one thing which looks awesome, but I love the images of the cans with the "chilled" look. They look like they're ready to be served as cocktails drinks in a can right off the bat. I also really like the reviews above each of the product images, as well as the labels saying "award winning" - great for consumer confidence and a good 'trust' signal.

  • Benefits of going the non-alcohol route (the mission)

I love the messaging here communicating 'why' you should opt for non-alcoholic alternatives. This section does an awesome job of answering that question.

3. Kinship Milktea

Kinship Milktea was born out of a woman’s love and passion for milktea. Initially just crafting milktea for herself and her close circle out of her kitchen, Caitlin from Austin eventually found her circle sharing her drinks with their circles. And so, in the fall of 2019, a company was established.

Until this day, everything is crafted in small batches using strongly brewed leaf tea, oat milk, and raw cane sugar as the base. They are 100% vegan and easy to straight from the bottle. They’re website is pretty easy on the eyes too:

  • A quick yet warm introduction to the brand.

Strictly speaking, this can be considered an artisan brand that had just started. Not a lot of people are familiar with them, so it’s good that they placed this at the beginning of their homepage.

  • Witty product descriptions.

Given that a Western audience may not be familiar with a Lapsang Souchong Milk Tea, it’s a nice touch that they have detailed the flavours, typical audience, and what one could expect from the drink.

  • A plug for their Instagram.

A display of their featured images from their social IG feed would get visitors to click on them, and adds that element of social proof. For example, the 2nd image is clever where people would want to check out the Get Your Free Milk Tea description.

4. Droplet

Droplet is a wellness company that created what you would call a beverage that strikes the perfect balance between being sweet and healthy. Founded by three women when they realised there weren’t many top-rated options along the beverage aisle, Droplet drinks are crafted with adaptogens that help regulate the body’s response to stress. And with an ice cream scientist's expertise, they developed exciting flavours using fruit juices and superfoods in the mix.

We love what we have to offer, and we love their website too:

  • A header with a catchy phrase and a call to action button.

“Self-care in every sip” may remind you of Golde’s tagline, but they have really made it their own. What makes Droplet’s stand out in particular, is that their company has trademarked the phrase. Talk about a power move.

  • An interactive scroll-through of featured products.

The left section gives the site visitor a great introduction to the brand and product, and the right section is a carousel of different products. We like that there are concise descriptors of the products, including the ingredients included and the purpose of the drink.

  • A complete list of every ingredient they have in their drinks.

This is everything, in every product, and it’s not a long list. This shows the customer that everything that goes into their drink is healthy and beneficial.

5. Waterdrop

Waterdrop isn’t a beverage per se; instead, it’s a tablet you add to your water, which then turns your water into a flavoured drink. The company founder, Martin, formed the idea when he was lamenting about how there didn’t seem to be a good beverage out there that didn’t induce more plastic waste. 

In a commitment to water, health, and the environment, he then came up with the microdrink - the best fruit and plant extracts that were compressed into a cube. Add water, and *poof* – you have a beverage for yourself. The company is only 5 years old, but it has since opened 15 stores and has products available in over 3,000 retailers.

Here’s a look at the elements in their website that probably helps their sales and branding:

  • A great heading that props up the product’s unique selling proposition.

Everyone knows that they need water, but there are a good number of people who can’t stand the plainness of it. This entire section would speak to that market segment, as they now realize that they can get their water to taste like natural fruits, all while getting their needed dose of pure water.

  • A carousel of the things they stand for.

Customers LOVE brands that care about the environment and are making conscious efforts towards sustainability. As a brand, Waterdrop is perfectly positioned to own these values.

  • Letting customers know what is NOT in the product.

One major issue that people have with flavoured beverages is that they are full of sugar, and we already know that we live in a society battling unhealthy eating habits, overconsumption of sugar, and obesity. This part reassures health-conscious customers that the sweetness of their drink truly comes from fruit extracts, not artificial sweeteners.

6. Quarter G/N 

Quarter G/N is a gin company that came out with the world’s first 12% gin. Prior to their crafted blend, it was said that gins had to be over 37.5% ABV to be considered a spirit, so they set out to prove this wrong. Thousands of berries and oranges later, they were able to concoct what are now called light or quarter-strength spirits.

Let’s take a look at what makes their website game strong:

  • A pop-up that asks for age confirmation.

Sure, anyone on the internet can just say that they’re over 18. No one will actually ask for an ID to make sure you’re saying the truth. But the fact that they are an alcohol company that has this “barrier” as soon as a visitor enters the website is an ethical move.

  • An interactive, well-positioned header.

I especially like the description that says “all the buzz and none of the blur,” because it perfectly speaks to the market who want to has fun, but not too much fun in that sense. Also, as you scroll down, the “Quarter” title becomes smaller, until it becomes a tiny label at the top of the website. Lastly, the get 10% off tab at the upper right of the website makes it easily accessible for anyone who may want to take the discount. 

  • The mouse pointer is ¼.

We can’t really take a screenshot of it, so you’d have to visit the website to see it. It’s an ingenious way of reminding people that the product you’re offering has just a quarter of the usual ABV. There’s no escaping the fact for as long as you’re browsing through their website.

7. Haus

Haus calls itself a “new type of alcohol brand,” as they do things differently from the typical, mainstream alcohol brand.

Their speciality is the aperitif, a drink particular popular in Europe. Yet theirs take on a modern twist, and they make sure to communicate this through their website:

  • A fun image header with an enticing product description.

The woman seems to be having fun at the party, as she reaches for her cocktail glasses. Meanwhile, the product description states that the aperitif was made with real farm-to-bottle ingredients. That’s not something you regularly hear from alcohol brands, and it will pique the interest of the customer.

  • A section dedicated to a highlighted USP.

One major selling point of Haus products is their lower alcohol content, so they made sure to highlight this on their homepage. Their language is somewhat similar to Quarter’s, with more formal phrasing: “Sip all evening, without the blur in the morning.”

  • A plug of their social media accounts.

I love the “Set the mood” section here, with a connect to their unique Spotify playlist. It’s an approach that would appeal to their supposed audience, as people in their 20s and 30s definitely enjoy exploring new music. It’s an interesting way to connect with their market.

8. Summer Water

Summer Water doesn’t exactly sell water. Instead, it sells rosé, the chosen drink for so many women during the vacation months; hence, the name. And it seems like this very brand is the preferred one for many, as Summer Water is the number one best-selling domestic rosé. They've also won some prizes, in particular for their top rosé.

Maybe it’s these elements on their website that help them sell:

  • A well-positioned email subscription pop-up.

This pop-ups at the lower left of the screen, not covering the entire page as subscription pop-ups usually do. I love that, because it allows the customer to still see the website. It’s also good to see that their enticing offer for signing up isn’t a mere discount code, but a chance to win an entire case of their product. This would appeal to both first-time visitors and old customers.

  • A witty spin to their USP.

When you think rosé, you think pink, and it turns out that Summer Water has a PhD in pink. That’s a great way to say that they’re awesome at (and love) what they do, and they even detail out how meticulous their process is just so they can consistently get that shade they’re known for.

  • A catchy FAQ header that you will look at.

That’s a very tongue-in-cheek way to bring attention to your FAQ section, and it’s great because a lot of customers reach out to customer service, asking questions that have already been answered in the website FAQs. This will minimise that.

9. Wildwonder

Wildwonder was founded by Roas, a woman of Chinese descent who grew up with her grandmother’s traditional herbal blends. They always worked in soothing her stomach and making her feel better, and she eventually discovered that there may be a market for them in California. And she was right.

Here’s how she sold the product:

  • A product plug that highlights all the USPs in one go.

Who doesn’t want to boost their gut health, immunity, and mood? All in one delicious beverage too.

  • A video thumbnail on the lower right of the screen.

It’s not so small that it’s ignorable, but it’s not so big that it’s distracting. And because it’s not something you see on websites often, customers will be curious enough to click on it. This is a smart tactic for welcoming new customers, hosting announcements, or doing product promotions.

  • Seamless transitions featuring every product.

Wildwonder currently has six flavours, and each bottle is so perfectly arranged on the website that customers will just watch the product *magically* change as they scroll through. It definitely adds to the customer experience.

10. Olipop

Olipop was founded by Ben and David, when they were looking for an alternative to the otherwise addicting sugar-infused sodas that were incredibly unhealthy for the body. The end result is a carefully crafted tonic that is both yummy and healthy, designed by a team of experts on digestive health, gut systems, and prebiotic structures.

It’s a unique selling point that easily translates to their website:

  • A short yet catchy product headline.

Healthy yet delicious. That’s all customers need to know.

  • Quotes from press features.

I love the title to this section, “Pop in the Press,” as it’s a clever play on words given the product. I just wish they did make the text pop a little more, as the background seemed to drown it out. That aside, if customers were worried that they were getting something akin to an herbal blend than a soda, this section would ease their concerns.

  • A section explaining how they do it.

A healthy drink that still tastes like a soda may sound too good to be true, so the company dedicated an entire section explaining their formula. They go into more detail as you scroll down.

11. Soylent

Soylent was developed with the belief that food and complete nutrition shouldn’t be difficult or out of reach. The founders, who all met in Silicon Valley in 2013, were primarily software engineers, but they were driven by the need to engineer better food for the world. They eventually developed one mixable powder, which went on to become a host of ready-to-drink meals.

Here’s a look at their website:

  • A headline of what they sell, as soon as you enter the website.

This immediately informs customers what they’re in for. I also like that the image they used is a man with tattoos and jewellery, going against the usual idea that plant-based products are for a certain type of audience. This emphasises the company’s intent to make nutrition accessible to everyone.

  • A quick rundown of why you’d want to purchase their product.

The number of meals that have been donated is a good touch, as it shows customers how committed the brand is to helping others. That always sells.

  • A feature of the different product categories.

I love that they put the testimonials on the side, because this subconsciously speaks to the purchasing point of consumers. They get to see the products available to them while getting insight as to why they should purchase these products.

12. Stompy

Stompy is a wine company that aims to make drinking wine an easy and personalised experience by learning the taste profile of its customers. It's a pretty cool experience they've built for those who love their wine.

This is perfect for people who want to try new wine but don’t want to unnecessarily spend money on expensive bottles, or for new wine drinkers who don’t know where to begin. It’s an easy sell, but their website also does a lot of heavy lifting:

  • An explanation of what the product and service is.

The company is offering something very unique, and it’s great that they were able to capture that in just a few sentences. With how they presented it, it won’t take much to convince customers to click the call to action button that follows the paragraph.

  • A satisfaction guarantee.

With this, who won’t be convinced to give it a try?

  • A proof of standard.

Wine is all about standards, so it’s great that the company communicated how they do it to their customers. With such rigorous curation, buyers will then be reassured of their wine quality.

13. Poppi

Poppi was established in Texas by a husband and wife team, where they first began selling their apple cider vinegar beverages in farmer’s markets. They got their big break on Shark Tank, earning an investment $400,000 in 2018, and have received a greater investment of $13.5 million from celebrities like Olivia Munn and the Chainsmokers.

Here’s how they’re selling their product:

  • A young, fresh take on selling their products.

The term BDE is famous among young people today, so branding their product as BFE is a smart twist that would appeal to that audience, along with their aesthetic. 

  • A quick look at all the product benefits.

I love how straight to the point this is, and it already customers everything they need to know.

  • The call to action button.

This “shop pop” button appears on ALL sections of their website. It appears six times on the homepage alone. That’s a great way to convince customers towards conversion, and it’s not at all too pushy for the customers because of the way they phrase the call to action.

14. Los Sundays Tequila

Los Sundays Tequila has done incredibly well as a brand and has won some awesome internationally recgonised awards. This isn’t really a surprise, as each bottle is made from 100% Blue Weber agave sourced from Mexico. The company values quality, originality, and style, and they make sure to uphold that every time.

Here’s how they do it through their website:

  • Their unique navigation bar

You can see it in the middle of the page, and it’s used as a design element as you scroll through the website. When you click it, the menu appears and covers the entire left side of the screen. It’s something unique, which proves that the company indeed places a premium on originality. It also adds to the customer experience. 

  • A recipe section

The picture is certainly appetising enough to make people pause, and it’s something customers would want to make for themselves.

  • A plug of their Instagram account

The fact that their top photos include jokes is a great way to get followers.

15. Misuko

Misuko is based in Brussels, where they make everything in their laboratory powered by solar panels. They prepare juices daily, all cold-pressed with the finest organic ingredients, using HPP technology to remove bad bacteria, extend product shelf life, and preserve nutrients. The company is dedicated to a circular economy and a sustainable business model, and they are uncompromising in their quality.

Given what they do and stand for, it’s easy to expect minimalism from them. We can also see that in their website:

  • A very straightforward header of their products.

From this, it’s very easy for customers to now what the company is selling. Of course, they could certainly market it better, but no-nonsense people would likely appreciate this approach.

  • A feature of their selling points.

Organic juices means no added sugar, no preservatives, and no additives. We’re sold. It would be better though if they made the description text a bit larger.

  • A resource section that gets into detox and cleansing.

Some people are likely skeptical of juicing, so this will address that.

16. That Wine is Mine

That Wine is Mine only launched in October 2021, but it has already made a name for itself among connoisseurs. The company was founded in Singapore, by owners of a restaurant and marketing company, with a focus on natural wine. They use elements like cider and kombucha, making their wine unique to the usual wine, and that’s what makes it different. Wines are sold in box sets, never individually, thereby simplifying the process for consumers.

Here’s what we like about their website:

  • A call out header.

This is a very interesting way to sell natural wine, but we have to say, it is certainly eye-catching.

  • A resource section.

I like that the articles appear one by one, like a slideshow. It makes people stay on the page to see the titles that would come up.

  • Tips on how to store and drink the wine.

What better way to prove that you’re an expert in the field than by providing people with relevant information? This would be most helpful to enthusiasts or those just starting out in their wine journey.

17. Health by Habit

If the company’s name is anything to go by, they believe that health is built by doing small, important things daily. Health by Habit sells vitamins, all made in the USA, FDA-approved and tested by qualified third-party laboratories. All the formulations are free of GMO, vegan, and contain no artificial sugars, flavours, or colours.

Here are the best things about their website:

  • A tagline that aligned to the brand.

Healthy by Habit, “Do It Daily.” I love how connected they are. The banner stating that the products are available at Walmart and Target is a great insert, so customers know where to check out the products in person.

  • A carousel of the available products.

Notice how some products are available at both Walmart and Target, while others are only available at either Walmart or Target. This is a great way for customers to know what they can purchase where, while simultaneously giving them an idea of what they offer.

  • A great redirect to the FAQ page.

Very few people read the FAQs, but it’s an important resource brands work hard on. Phrasing things this way may entice more customers to give it a read first.

18. Ujjo

Ujjo isn’t really a beverage per se; instead, it’s something you put in your beverage to make it a more spicy. Literally. Ujjo calls itself the first hot sauce for coffee, founded by an Indian American who was inspired by her grandmother’s spiced chai. It only started in 2020, but it now sells to 16 countries… and word on the street is that they’re expanding even more. Talk about a worldwide phenomenon. 

Their website perfectly communicates that.

  • Notice of international shipping through a partner retailer.

This means that there is no longer any limits to Ujjo’s reach, for as long as international customers purchase their products from Mayple. Interested overseas clients are then led to a redirect link to Mayple’s website.

  • Testimonials with a carousel of selling points.

Not a lot of people would buy hot sauce for coffee, so including social proof is important. Supplementing this with catchy phrases and witty USPs would help push customers towards making a purchase.

  • An elaborate FAQ list, answering all the questions interested site visitors may have.

This will help ease any concerns or curiosities about the product that anyone may have.

19. Deloce

Deloce is a California-based brand that makes canned espresso martinis. Yep, you read that right. It mixes coffee and alcohol, using cold-pressed arabica from Colombia and gluten-free vodka, then keeps everything sealed in a can. It’s convenient and fresh with a buzz – just how it was designed to be.

Here’s how they sell their products through their website:

  • A quick preview of their products and their nutrition facts.

This lets customers know the kind of products they offer, all while causing curiosity in those just scrolling through. After all, an Espresso Martini?

  • A short and concise rundown on their product selling points.

This would reassure customers that they’re putting good things into their body. Remember: consumers in this day and age are very particular about what they consumer. Natural ingredients is key.

20. Proper Wild

Proper Wild is a beverage brand that produces clean and healthy energy shots. According to CEO Vincent Bradley, the energy drink industry is one of the last consumer categories that have yet to go and green and healthy, so he decided to do something about it. The company is just two years old, but it seems like this calculated risk has been paying off.

Here’s how they set themselves apart from their competitors:

  • A lineup of their product benefits.

What makes this stand out is the call to action button, “See the Science.” It wasn’t enough that they make the claims, they also had data to back it up. This is the kind of information that customers want.

  • A complete breakdown of what’s in and not in the product.

What better way to convince customers that you’re really selling a healthy energy shot?

  • A comparison of Proper Wild and similar products.

The perfect way to prove that your product is the best in its segment.

21. Fallen Grape

Fallen Grape produces its own natural orange wine, in collaboration with generational farmers and winemakers. They only use organic grapes, and ensure that the entire process requires minimal intervention. Their website and products communicate what they stand for:

  • A simple header image and tag.

Just two words, but for their brand, it works.

  • A plug of their brand merchandise.

Not all beverage brands have this, but I like how their extra goods continue to be tied to their brand values. A cap with “natural beauty” written across it? People would want to wear that, too.

  • A plug to their Instagram account.

The featured images in the carousel come from their account, and they are visually pleasing. This would actually cause customers to consider following them, because it’s the kind of thing the younger market is attracted to.

22. Steep and Mellow

Steep and Mellow is a female-founded tea brand that is fixated on protecting the earth while promoting health and wellness. They make sure to use adaptogens to encourage vitality and relaxation in the body, without any added chemicals, fragrances, and micro plastics.

Here are the best parts of their website:

  • A section dedicated to what sets the brand apart.

The use of amplified words like extraordinary and eco-friendliness helps in driving the point deeper: Steep and Mellow is superior.

  • An interactive segment that recommends a tea product according to the time of the day.

So, whether customers are interested in drinking their tea as they wake up, before lunch, or late at night, they can rest assured that there’s a product for them.

  • A happiness guarantee.

That’s one great way to say it, and it gives customers no reason not to try it.

23. Sound

Sound is definitely up there as one of the most beautiful brands I’ve seen (and their Instagram game is on point). It’s organic sparking water and tea, which has a great online store experience, as well as found in top stockists such as Whole Foods, Buy Y, Roche Bros and many more. 

It’s also worth noting that they have a really good landing page for their subscription program worth checking out if you need some inspiration.

  • Great UX with their top range

Really love the horizontal scroll on their homepage just below the fold. The cans really stand out with the coloured backdrops. 

  • Highlighting the key unique selling propositions

Good layout and icons used explaining why ‘Sound’ is sparking water you need to try. 

  • Their blog content is awesome, and layout looks epic towards the bottom of the homepage

It shows to new visitors that they really are a brand that understands everything related to their space. The content is quite good, and love the design of their blog too.

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⚡ Frequently Asked Questions ⚡

What are your favourite beverage and drink websites that eCommerce marketers should learn from?

I think most of the websites I’ve talked about are great examples of the standards required if you’re either working in this industry right now, or at least planning to. Taking into account good UI web design principles, as well as other marketing strategies such as loyalty and referral programs, for me personally, the sites you should check out are Summer Water, Stompy and Haus.

What are the key beverage and drink website design foundations required to produce a conversion-focused site?

From a UI perspective, a consistent theme I’m seeing is bright colours and just awesome, high-quality imagery. Then from a conversion-focused perspective, there’s a big push for bundled products, loyalty/rewards, and a big push for subscriptions. The CRO factors here in particular is something I would strongly recommend to add to your site.

Which CMS is best to build awesome web design experiences for a drink website?

There’s never one CMS which is perfect for everything you may want to achieve, but there are three personal favourites that can help you produce an epic website that is of high quality and has the eCommerce functionality you require. These are Webflow, Shopify and Squarespace. Each of them come with free templates to help you accelerate the building process and doesn’t require a developer to help build (unless you’re doing something truly custom).

How important are product videos for eCommerce homepages and product pages?

If you have drinks or beverages that aren’t in the supermarket or they’re not easily accessible offline, then the simple answer is that videos are really important for conversion. Video content is one of the best ways to present and engage your visitors to quickly see the value of what you’re trying to sell. Most of the examples I’ve mentioned have some sort of video content on their site.

Do you recommend working with an agency or professional designer to help build your store?

It really depends on the budget you have available, as well as the stage of your business and brand. If you’re an established business with good annual revenue, it makes sense to engage with an agency to produce something epic. Although, it’s super important to go with an agency with a great reputation. If you’re just starting out or looking for an upgrade, then I certainly recommend look into working with a professional designer. You can still build a site easily without a professional, it just comes down to what you’re trying to achieve. The main thing to remember is keeping designs focused on what is a simple and good experience for visitors, rather than a fancy website with lots of animations. Animations look cool, but doesn’t mean that it will convert.
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