I’ve had some good success with viral campaigns (competitions, contests, referrals, and more) across eCommerce and SaaS. There are many variables that can determine the success of your campaigns, and it’s genuinely really hard and a big challenge to make a campaign ‘go viral’. However, a key component that goes into these types of campaigns, which in the past has been quite expensive to build, is the technology. Now, there are platforms and tools to build these types of campaigns which, over time, have become easier, cheaper, and more accessible. I’m excited to highlight and take you through some of my personal favourites with which I’ve tested and had some good experiences using.
