11 Best Sports, Fitness & Recreation Shopify Themes I Like in 2023
For sports enthusiasts, fitness instructors and health-focused entrepreneurs looking to build a Shopify store, I’ve collated some of the top sports and fitness Shopify themes to help you build sites so you can get to market faster.
I'm an eCommerce and Shopify Growth Marketer (and advisor) who loves helping brands scale across various channels. I enjoy doing eCommerce audits, breakdowns and curating examples from amazing brands I follow, to help provide you ideas to improve CRO, reduce CAC, increase LTV, AOV, and much more.
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Within this curated guide, I’ve put together my fav sports/fitness website design templates, which are perfect for anyone just starting out with Shopify and wants to quickly get a site up to sell products (whilst making sure their site looks great at the same time).
These aren’t just randomly selected - I’ve taken into my years of experience building/optimising Shopify sites.
Each of them possesses great UX, nice UI (which can easily be edited in the backend), and good eCommerce store best practices for visitor flows.
Author note: the way this guide is written is to highlight important sections of design sections I like, whilst also stating the motivation of the design elements and how they can help motivate shoppers/visitors.
Taiga is a fast, minimalist, and modern theme with more than 10 video sections to make it unique.
Key components/sections I like about it
Using a video snippet in the header is ideal to give a more realistic perception of a product(s) you’re selling. Easily upload your product in action, and it will be rendered/optimised properly for desktop and mobile.
Different collections are displayed in blocks side-by-side with high-quality images.
The testimonials section utilises a dark background with white fonts to bring attention to the SKUs.
The “you may also like” section on product pages provides a nice horizontal scroll (a great way to cross-sell).
On the cart page, there’s a sticky note that encourages individuals to spend more for free shipping (an effective AOV tactic).
Finedive is specifically built for diving stores with a Shopify visual builder and a customisable homepage with ready sections to improve the shopping experience.
Key components/sections I like about it
Hovering over the products gives you the option to either add to the wishlist or quick view for optimised UX.
It uses interactive logos to display the categories while catching the eye of site visitors.
The “your favourite brands” section leverages a stunning background image relevant to scuba diving while showing the retailer collabs (perfect for simply replacing the collab logos with brands you work with).
Each category comes with a relevant description to give visitors a better understanding of the SKU.
A cart button on the collection page enables shoppers to quickly and seamlessly add products directly to the cart.
Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
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