One of the best strategies to grow organic visits from search engines to your eCommerce store is through awesome content marketing.
The chances are that you already know this, but what is great content marketing in eCommerce? What makes a great eCommerce or Shopify blog that generates lots of traffic that can help with generating more sales?
A great way to learn and answer these questions is by looking at epic examples.
I’ve been in the eCommerce game for a long time and have, over the years, collated and bookmarked some of the best examples I’ve seen, which I believe so many of you can learn from.
Okay, so what can we learn? Well, let’s take a look, but before we do, read this quickly below (which you will find helpful).
So, I’m excited to be sharing this extensive list of the best Shopify blog examples with you all. To provide assistance when going through them, use this little checklist and questions I put together below as a helpful baseline guide of what determines them to be awesome (and what you can cross-check and look out for with your online store).
Hopefully, these questions can provide some guidance when going through this list. Naturally, you may have more specific things you’re looking for, and I’m confident that you’re going to get some golden nuggets and learnings.
Okie dokie, lets get stuck into these top-notch eCommerce blogs.
Hydrant is a company aptly named, as its primary purpose is to fight the problem of dehydration using electrolyte mixes. They have branched out to address other types of wellness issues, such as lack of energy, insomnia, and low immunity.
Given their science-backed formulations, we can expect great things from their blog:
Allswell is a bedding company best known for their luxurious yet affordable mattresses and beddings, starting at $449 for a queen-sized bed. They also sell decors and bath essentials, but their stellar reputation is anchored on their items for sleeping. This is also something their blog page promotes:
Huron is a skincare brand made specifically for males, with items ranging from deodorant and bodywash to loofah and eyestick. Items go for an average of $15 apiece, and customers can also build their own customised kit for their self-care routines.
Here’s a look at what their blog layout has to offer:
Jupiter is a hair and scalp care brand that focuses on helping people get rid of dandruff - in a luxurious, fragrant, fanciful way. Backed by a board certified dermatologist and using only the best quality ingredients, this isn’t your typical drugstore dandruff shampoo. At an average of $25 a piece, Jupiter just gives an all around better customer experience.
Just take a look at their blog:
Pique is a herbal tea and supplements brand that focuses on providing health and wellness solutions through the use of the most high quality ingredients. These are sourced from different parts of the world, in partnership with local farmers and traditional tea masters.
Their products are a bit more on the expensive end, at an average of $40+ per box, but you can rest assured that you’re getting great quality ingredients. Their positioning as a leader in this space is also visible through their blog:
Hetime is a male skincare brand that aims to provide men with self-care experiences, such as moisturisers and masks for anti-aging plus hydration. They want to encourage slowness in the skin aging process, going beyond the typical ‘slather-rinse-repeat’ routine. They are most known for their relaxing sheet masks.
The whole site is superb in my opinion, with lots to learn from if you’re in the men’s health industry.
Let’s take a look at their great blog:
Helix Sleep is a home goods company best known for their high quality sleep products. This means mattresses, beddings, and bases that are award-winning and have been recommended by sleep experts. GQ Home Awards named them their Favourite Mattress of 2022, and Forbes said that their products work best for side sleepers.
Their blog resource is also really damn good:
Brightland is a food company that primarily sells olive oils, vinegars, and honey. They also sell the likes of sets and capsules, as well as other kitchen-related products. The founder, alongside her husband, created their own authentic solutions when they started getting into cooking, and wanted to improve health and well-being.
So it’s no surprise that they have come up with a great resource page for visitors and customers to get inspired by awesome recipes that are related to their products:
Canopy is a humidifier and diffuser brand that optimises its products for skincare, beauty, and wellness benefits. They've built technology that has disrupted the traditional humidifiers and diffusers we've all known to exist.
There's a lot to takeaway from the website, they've done a brilliant job.
Their blog section is called, “Under the Canopy.”
Future Noodles as the name implies, claims to be the future of noodles as they create yummy, plant based noods that are filled with nutrients and come in recyclable packaging. They come in three different flavours, and a 6-pack costs, on average, around £22.
They have a great resource section for recipes related to their noodles:
Live Tinted is a make-up brand that started out as a community for diverse beauty in 2018 (great story of her on Forbes worth reading). After the community grew, she came out with a multi-stick that works as a colour corrector, eyeshadow, blush, and lipstick. They have since expanded their range to other products at an average price of $35 per item.
If you’re in the healthy and beauty industry, this is a top-notch website example that you have to explore through. So many good practices in place.
They have a really epic blog filled with high quality content:
Waterdrop is a company that aims to encourage sustainable hydration through the use of a micro drink: a small cube that contains compressed fruit extracts. All you need to do is pop one in your water bottle, watch it dissolve, and you have for yourself a healthy drink.
What they’ve done is revolutionary yet somewhat simple. Pretty awesome for active professionals and athletes.
They have a somewhat simple blog layout that is filled with great articles.
Dimple Contacts is a contact lens brand based in Australia that aims to go against the common approach of bigger brands by making itself feel more personalised with customers. They offer a subscription service to make things easier for their customers, with a customer service team that is ready to help.
So, we can then expect their blog to be very informative, yet have a personable touch:
Nette is a soy candle brand that only uses clean, sustainable, organic materials. Even their glass and ceramic makers (the ones that create the containers for their candles) were meticulously sourced to ensure that everything that gets to customers is of high quality. A candle costs in the starting range average of around $70+ each.
They have one of the best candle-related resources I’ve seen:
Oats in Coats is the even healthier alternative to regular oat mixes you see on the breakfast aisle, made with wholesome ingredients and without allergens. They are primarily targeted towards children and their parents, as each set comes with an activity kit that families can enjoy doing together.
Unsurprisingly, their blog does a great job speaking to both personas:
Will & Bear is a fashion brand with a focus on creating fashionable, sustainable hats, as well as other accessory items. Prices range from $50 to over $150, depending on the style you’re looking at. Their aesthetic fits the great outdoors, and they have items for adults and children alike. Really great quality, by the way, for those who may be looking for a hat.
Their blog fits the same aesthetic quality:
Love Hair, as the name implies, is a hair care brand that uses sustainable materials to nourish hair. Its bottles can be recycled, its formulations are made with clean ingredients, and the products are free from parabens and artificial fragrances.
Their blog is a great resource for information about hair care:
Keap is a candle brand that uses palm wax to create environmentally friendly and sustainable products. Their scents are made by master perfumer Christophe Laudamiel, and each offering captures nature’s evocative scents. This includes the waves on the beach, the Northlands, and wild figs.
Their articles offer the same inspiration that one could get from the candles:
Flo is a brand made for women, by women. They make PMS relief gummy vitamins, made with science-backed ingredients and research.
Let’s take a look at their resource centre:
The Ridge started as a Kickstarter campaign for wallets that could hold everything you needed - cash, gift cards, receipts, you name it. Though the design and products are now unisex, the primary audience at the start was men. The brand has since then gone on to make key cases, knives, backpacks, and pens with the same practicality and minimalism.
Here’s a look at their blog:
Mr Porter is part of the Net A Porter group, featuring over 50 luxury brands that are targeted towards men. They understandably lean on expensive prices, but all their items are guaranteed authentic and of high quality.
Their blog is arguably the most in-depth resource we’ve seen covering the topic of fashion for men:
Forgo is the soap brand that created the world’s first powder-to-liquid hand wash. To ensure the complete circle of sustainability, these come in low waste plastic free paper refills. The beginner kits with a bottle and refills start at $47, and one refill costs $8.
Their blog reflects their advocacy:
Florence by Mills is a beauty brand by Millie Bobbie Brown, named after her great-grandmother, who had long been a source of inspiration for her. The products are clean and simple, yet the brand leans towards fun and adventure.
I absolutely love the branding they’ve done. Plus, the whole website copy and experience is up there with one of the best Shopify sites I’ve seen.
They are arguably best known for their skincare line, but they still have makeup and hair under their belt.
The variety of their products is made evident in their blog categories and articles:
A brand founded by beauty influencers, Summer Fridays has carefully formulated and curated a skincare brand that is both trendy and effective. They are best known for their masks and moisturisers, which have an average price of $50 apiece. They have also started a body care line, as featured in their blog posts.
Every is a frozen foods brand that uses only the freshest ingredients for its items. Everything is properly and immediately frozen after harvest, as well as prepared to ensure optimal texture, nutrients, and flavour. Customers can customise their box orders through subscriptions, or they can purchase individual items as desired.
This is their blog:
Founded in Australia, Rocc Naturals created Australia’s first-ever biodegradable toothpaste tube. This is revolutionary, but of course, their sustainability does not stop with the tube. Their toothpaste formula is also made from natural ingredients and entirely vegan - all at the price of $10 per tube.
The branding is so damn good too! One of the best I’ve seen on the oral healthcare space.
Let’s look at their blog:
The Nue Co. calls itself an inter-health brand; that is, a brand that values the health and wellness of both the people and the planet. They produce high-quality supplements to promote optimal nutrition, all made in a way that is sustainable and good for the environment. Their products target gut health, skin, hair, immunity, and sleep, among other things.
And their blog makes their product identity clear:
Sunday Citizen is best known for its utterly soft and high-quality blankets, initially produced exclusively for hotels. They have a wide range of products, with the cashmere-soft blanket being a big hit for them. They also sell bedding, loungewear, and home decor, all of which are highlighted on their blog:
Mavi is a jeans brand that was initially established in Istanbul over three decades ago. Their superior quality has since then spread their name across the globe, as their jeans are now being sold in over 30 nations. At an average price of $90+ for jeans that could last for a lifetime, we do consider them quite the steal.
Let’s check out their page:
We Are Wild is a brand best known for its natural deodorant offerings, using a refillable aluminium case, bamboo pulp refills, and organic ingredients. Their beginner bundle starts at $15 for a case and a refill, so they are also rather affordable.
They call their blog, “Wild News”, which includes:
As one could pick up given the name, Ten Little is a brand designed for children. This means shoes, bags, toys, breastmilk essentials, and feeding items, among other things. They pay a large amount of attention to the little things, and this can be seen throughout their blog:
Founded by athletes at the national and international level, Neuro was designed to provide clean and balanced energy without unnecessary sugar or additives through the use of mints. That’s right - no need to make any mixes; just pop one in your mouth. They’ve already sold over 50 million of their products, and they’re just getting started.
Their blog is also a great resource for how the mind and body works:
Hubble is a brand that attempts to make eyewear more affordable to the masses by making high-quality glasses and contacts that are developed in-house. They even have a promo where you could get your first pair of contacts for just $1 (at the time I wrote this guide).
I love their blog design and layout:
As the name implies, Thread Wallets started out by selling wallets that are woven. They have since branched out to lanyards, bags, and even lip balm holders, meant to help customers celebrate their individuality with an affordable average price tag of $25 across all their products.
Here’s a look at their blog:
Airinum was created with the mission and vision to have all humans breathe healthy air. They are most known for their air masks that protect against bacteria, dust, and pollution, but they also sell bags with antimicrobial linings.
Given their desire to educate people about poor air health, it’s unsurprising to see their blog lean heavily on this topic:
The Happiness Planner is exactly what you think it is. The company creates journals that are meant to develop mindfulness, joy, and gratitude in the people who use them through the use of prompts and self-reflection questions.
They carry the same mission throughout their blog with related topics:
Beis is a luggage brand that creates multifunctional duffle bags and hard cases, all with the underlying idea that durability, style, and function can meet.
They even have a free resource page full of helpful information about travel:
Corpus is a body care brand that creates fragrant, natural solutions like deodorants, body washes, and cleansing bars at an average price of $35 each. Their blog is a good example of how brands are then able to educate customers on their formulas and processes while still taking a more subtle marketing approach.
Linenly is a bedding brand that focuses on sourcing ethically produced linen and turning them into high-quality yet affordable items for the Australian market. They are best known for their bamboo sheets, available in various sizes and neutral colours.
This is their blog:
Sabai is a furniture brand that leans towards made-to-order, sustainable, earth-friendly pieces. This will ensure that their customers only get the best possible quality, as the craftsmen pay attention to even the tiniest of details. Everything is made in a family-owned factory, so eventual furniture owners can feel confident about where their items come from.
Their blog reflects these family and product values:
Dripkit is a highly innovative coffee brand that helps customers make barista-quality coffee in less than two minutes. All they have to do is whip out their Dripkit sachet, use the filter integrated with the product, and pour water. All of their coffee has been sourced and roasted from farm to cup, making this all the more enticing.
This is what their blog looks like:
Sous Chef is a store for chefs and cooking hobbyists alike, as they sell different equipment, ingredients, and tableware from sought-after brands across the globe. They have everything cooks could possibly need, from oils, to Japanese chef knives and to Chinese tableware.
Their blog hosts the same variety of ideas:
Counterprint started as a small-scale, buy-and-sell business, wherein the founders would just go travelling around Belgium and Holland, pick up unique design books, and then sell them to their friends. The business eventually grew, though, and they eventually managed to design and print their own books as well.
A decade since, and they now sell books they’ve sourced, their own books, a bunch of stationery, and some homeware as well. Their blog contains a lot of features of their new discoveries:
Revival is a rug brand that sells high-quality, hand-constructed carpets that will last for hundreds of years. They have different styles to choose from, with some vintage and one-of-a-kind options as well, and have sought to make their offerings more available and affordable.
They have a well-curated blog page to match their carpet selection:
Clarity Blend uses aromatherapy mixes to encourage wellness, inner harmony, and balanced emotions. Everything is handmade and natural, so customers can relax in the fact that they are using sustainable oils that were properly harvested and pressed. They sell a variety of aromatherapy items, including bath oils, pulse point rollers, salts, and diffuser blends, and they share their expertise throughout their blog posts:
Kester Black is a certified carbon-neutral beauty brand, proving that sustainability is something they really take seriously. All of their products are vegan and natural, and they are known as one of Australia’s most ethical beauty brands. While their prices lean towards the higher end, they do practice business in a way that is worth supporting (they’re a B-Corp, too), and many of their products are award-winning.
This is how they do their blog:
Kulfi is a beauty brand with a mission to bring more representation and individualism to the industry. They are best known for their concealer, with its wide range of deep shades, and kajal eyeliners that are rooted in their culture. They have a lot of great products.
They are proud of who they are and their mission, and this is evident in their blog:
Melyon is a skincare brand based in Sweden, with a focus on making the industry more inclusive when it comes to colours and tones. They have been featured in major publications such as Elle, Vogue, QC, and Financial Times, and are considered a rather luxurious brand.
This is their world:
Snowe is a home brand that famously uses high-grade materials in order to make long-lasting pieces for your home. Whether that’s kitchenware, towels, or bedding, they make premium products more affordable - and they have the price comparisons on their website to prove it!
I love their blog as it is the perfect mix of a home resource of valuable content, and a marketing vehicle to drive readers into becoming customers:
Aplos is a brand that creates non-alcoholic spirits meant to give awesome flavour and fun, without the hangover. Their philosophy leans into the now-famous art of taking things slow. These aren’t just cocktails to drink as everything around you goes in a blur; instead, they are meant to show you the daily pleasures of life worth celebrating. You can buy each bottle separately, or if you subscribe, you can save 10% per month.
Their blog section contains a host of recipes:
Building a custom blog from scratch on Shopify stores can take quite a bit of time (been there, done that). However, as we know already, with the fantastic ecosystem of this CMS, building a blog on Shopify can be super quick to do, thanks to apps you can find on the app store. From my experience, I’ve tried out four that I recommend, which I’ve successfully installed (super easy to do), and have used to speed up the process of development. These recommendations are DropInBlog, Bloggle, Blog Studio, and Blog page builder by Reputon. All are UX-friendly for those starting out and don’t have much experience with themes.
The short answer is yes, you can definitely link an external blogging platform (such as WordPress, Ghost, Webflow, etc.). There are two main ways to achieve this. First, by either linking through the navigation to direct users to the dedicated blog CMS, or second, by using the external platform for hosting your content, where you can use the Shopify Lite plan to embed a button that gives you the Shopify checkout experience on your preferred CMS. The real consideration to think about is whether or not either of these options provides the best experience for your existing audiences. Additionally, there are also SEO considerations and deciding whether or not it’s the most efficient to attract organic traffic as part of your content marketing strategy. For me personally, the best Shopify blogs (and eCommerce in general) are hosted on the main site and URL as a dedicated blog landing page and hub of content.
There are a few factors I suggest keeping in mind when looking for what determines a successful blog, such as design, the content they share, as well as their main SEO metrics. In this guide, the sites that I talk about and highlight possess a lot of amazing qualities in terms of UX, UI, and content marketing efforts. To explore their SEO metrics (such as keyword research, search volume, internal links, DA and more), I suggest using a tool called Ahrefs, which is a platform I use daily as a marketer. Using a tool like Ahrefs can help you determine the success of their content strategy (and get ideas of what you can implement for your brand).
There are lots of ways to promote your articles and get more traffic to your store, and the good news is that there are many low-hanging fruit strategies and tactics which you can test pretty quickly (and achieve results). First, consider adding content to your newsletters or creating an automated email sequence of helpful articles around a particular product. Second, you can create specific content marketing campaigns for a limited-edition product range, where you can set up a dedicated blog landing page (or what I like to call them, content pillar pages), which you can then use for social media promotion and paid advertising campaigns. Aesop is a good example of a business that does this well. Third, promote your top performing and high quality content through remarketing ads on the likes of Facebook, where you can provide value to audiences and readers. To make this strategy really work, make sure to add product embed CTAs through the article to get people to convert, as well as secondary CTAs, such as a newsletter opt-in. Lastly, make sure some of your best blog content is seen on the homepage. It’s great from a user experience point of view for new and existing visitors and can help improve overall engagement and people ‘buying into your brand’. Oh, and make sure to add the likes of social share buttons to your posts.
Sky’s the limit in terms of what content you can create, and it very much comes down to what you sell on the store. If you’re fairly early on in your journey (or yet to do your first blog post), I recommend creating content focused on your primary product range(s) or your best seller(s). The main reason why to do this is in relation to promotion and creating content that supports the conversion funnel. For example, you can use the content for remarketing ads for your best sellers or most visited products, which switches up the type of ads people see. Or, you can use the content as part of newsletters (and target those who haven’t made a purchase yet). Other blog topics to consider writing about are listicles on industry trends (e.g. looks for winter, best fruit for summer, etc), industry news, how to guides, UGC/influencer posts, in depth posts on customer experiences using your products (like long review pages), or free tips on best ways/practices on doing a particular activity. To be honest, there are so many other examples I can touch on, but I think if you’re starting out, focusing on one of these (at first) will go a long way to helping you nurture and convert more visitors into customers.