Inspiration
>
Blog Examples

50 Best eCommerce & Shopify Blog Examples in 2022

Looking to build a new blog for your Shopify store, or perhaps you’re looking for new ideas and inspiration to improve the design and strategy of your current one? Well, you’re going to love this guide on the best Shopify blog examples (including amazing eCommerce blogs on other content management systems), which I break down and share some of the top takeaways and learnings you can get inspired by for your own goals. I hope you love it.
Dan Siepen
November 6, 2022

One of the best strategies to grow organic visits from search engines to your eCommerce store is through awesome content marketing. 

The chances are that you already know this, but what is great content marketing in eCommerce? What makes a great eCommerce or Shopify blog that generates lots of traffic that can help with generating more sales?

A great way to learn and answer these questions is by looking at epic examples. 

I’ve been in the eCommerce game for a long time and have, over the years, collated and bookmarked some of the best examples I’ve seen, which I believe so many of you can learn from. 

Okay, so what can we learn? Well, let’s take a look, but before we do, read this quickly below (which you will find helpful). 

What are the main attributes and factors that make a great eCommerce blog?

So, I’m excited to be sharing this extensive list of the best Shopify blog examples with you all. To provide assistance when going through them, use this little checklist and questions I put together below as a helpful baseline guide of what determines them to be awesome (and what you can cross-check and look out for with your online store). 

  • What does the blog design (UI-related) look like? Do they use their brand colours?
  • What does the layout (UX-related) function? This is both on the main pillar page, or category page, as well as the actual article page.
  • Do they use high quality imagery? Stock or custom branded imagery?
  • Do they have a featured section? What content do they share in their ‘featured’ sections? 
  • What categories or key sections do they have? What types of content do they share? I.e. tips, listicles, customer stories, podcasts, videos, etc.?
  • Are there newsletter subscription forms embedded on the main blog, and through their articles?
  • Do they have an internal search bar for visitor search results? (good for people looking for specific topics)
  • What CRO or CTA elements do they have? Do they have embedded products to guide visitors to product pages?

Hopefully, these questions can provide some guidance when going through this list. Naturally, you may have more specific things you’re looking for, and I’m confident that you’re going to get some golden nuggets and learnings. 

Okie dokie, lets get stuck into these top-notch eCommerce blogs.

1. Hydrant

Hydrant is a company aptly named, as its primary purpose is to fight the problem of dehydration using electrolyte mixes. They have branched out to address other types of wellness issues, such as lack of energy, insomnia, and low immunity.

Given their science-backed formulations, we can expect great things from their blog:

  • A catchy title relevant to their customers, with a copy stating that all their blog posts are thoroughly researched and curated by Oxford scientists, showing their credibility as a resource.
  • A featured story with a large image taking up the entire left side of the top section, with a list of recent articles listed on the right side. Note that each topic has been assigned to a category, for the readers’ convenience to explore further.
  • As you scroll down, you’ll also see a “shop the stories” section featuring their products. Great little CRO tactic they’ve done here. 

2. Allswell

Allswell is a bedding company best known for their luxurious yet affordable mattresses and beddings, starting at $449 for a queen-sized bed. They also sell decors and bath essentials, but their stellar reputation is anchored on their items for sleeping. This is also something their blog page promotes:

  • The Allswell website is allswellhome.com, so it’s witty that they named their blog, “The Ground Floor,” making it an integral part of the home. 
  • The blog is divided into different categories, making it easy for customers and people who are actively browsing can choose what they’re interested in.
  • They have a nice carousel of featured blogs with a beige-pink background, making it stand out from all the other white-coloured sections on the page. In my opinion, it would be better if they fixed the arrows for navigation though.
  • Having a sticky menu with external links to other pages is smart, which goes a long way to remind readers to explore their products.

3. Huron

Huron is a skincare brand made specifically for males, with items ranging from deodorant and bodywash to loofah and eyestick. Items go for an average of $15 apiece, and customers can also build their own customised kit for their self-care routines.

Here’s a look at what their blog layout has to offer:

  • A straightforward resource page with multiple category filters.
  • Two pages of blogs and articles catering to men care routines.
  • All the feature blog boxes are even, which makes scrolling through the different topic easy.

4. Jupiter

Jupiter is a hair and scalp care brand that focuses on helping people get rid of dandruff - in a luxurious, fragrant, fanciful way. Backed by a board certified dermatologist and using only the best quality ingredients, this isn’t your typical drugstore dandruff shampoo. At an average of $25 a piece, Jupiter just gives an all around better customer experience.

Just take a look at their blog:

  • Using ‘tongue in cheek’ copy that speaks to its intended audience.
  • A pinned blog post that immediately addresses the questions and needs of people looking through the website.
  • A call to action section at the end of the blog page, with one link leading to their quiz that will suggest a personalised routine and another link immediately redirecting to the product page. Great conversion strategy to turn readers into potential customers. 

5. Pique

Pique is a herbal tea and supplements brand that focuses on providing health and wellness solutions through the use of the most high quality ingredients. These are sourced from different parts of the world, in partnership with local farmers and traditional tea masters.

Their products are a bit more on the expensive end, at an average of $40+ per box, but you can rest assured that you’re getting great quality ingredients. Their positioning as a leader in this space is also visible through their blog:

  • A featured section that includes blogs on topics concerning health, vitamins, and wellness.
  • Delicious recipes that can be made using their products, with enticing and appetising images attached.
  • A plug for their newsletter, well positioned because at that point, readers would want to receive more information about recipes and related products from the brand.

6. Hetime

Hetime is a male skincare brand that aims to provide men with self-care experiences, such as moisturisers and masks for anti-aging plus hydration. They want to encourage slowness in the skin aging process, going beyond the typical ‘slather-rinse-repeat’ routine. They are most known for their relaxing sheet masks. 

The whole site is superb in my opinion, with lots to learn from if you’re in the men’s health industry.

Let’s take a look at their great blog:

  • The name is awesome. Wittily named “The Hetimes,” as directly shown once you go onto the page. I love the personality of the name, and it draws me in right away (I can confirm this as I’m a male). 
  • Informative blog posts that also promote their products, arranged from the most recent, with a featured image and a short synopsis or intro to the topic.
  • A ‘filed under’ section with plenty of tags, though it may have been better if they classified each blog under just one category.

7. Helix Sleep

Helix Sleep is a home goods company best known for their high quality sleep products. This means mattresses, beddings, and bases that are award-winning and have been recommended by sleep experts. GQ Home Awards named them their Favourite Mattress of 2022, and Forbes said that their products work best for side sleepers.

Their blog resource is also really damn good:

  • They call it the ‘Dream Journal’, and they have dedicated an entire section of their website to it. It’s a full resource for anything to do with sleep, with seemingly hundreds of articles to choose from.
  • The Menu options all lead to a page within the blog section of the website. It is only when customers select the product out links that they will be led to a shopping page.
  • A trending blogs feature, which could help overwhelmed readers decide on where to begin. Plus, a smart tactic to encourage readers to check out a certain article first. You can easily do a similar thing for your own content strategy.

8. Brightland

Brightland is a food company that primarily sells olive oils, vinegars, and honey. They also sell the likes of sets and capsules, as well as other kitchen-related products. The founder, alongside her husband, created their own authentic solutions when they started getting into cooking, and wanted to improve health and well-being. 

They have one of the best sites overall in terms of user experience, design, and content. 

So it’s no surprise that they have come up with a great resource page for visitors and customers to get inspired by awesome recipes that are related to their products:

  • An extensive, interactive recipes section at the top of the blog page, all of which include their products and can be filtered accordingly.
  • A featured recipe with an embedded link on the image, redirecting to the Brightland product needed to go with it.
  • Educational blogs that touch on the kind of products they sell.

9. Canopy

Canopy is a humidifier and diffuser brand that optimises its products for skincare, beauty, and wellness benefits. They've built technology that has disrupted the traditional humidifiers and diffusers we've all known to exist.

There's a lot to takeaway from the website, they've done a brilliant job.

Their blog section is called, “Under the Canopy.”

  • Has a list of category filters near the top of the page, so readers can get to their desired topics quickly.
  • A number of informative blogs that are meant to guide visitors through their humidifier and diffuser journey.
  • A plug for their email subscription at the bottom of the page.

10. Future Noodles

Future Noodles as the name implies, claims to be the future of noodles as they create yummy, plant based noods that are filled with nutrients and come in recyclable packaging. They come in three different flavours, and a 6-pack costs, on average, around £22. 

They have a great resource section for recipes related to their noodles:

  • A banner saying #PimpMyNoodz, which is a fun promotion for the fact that their noodles serve as a great base and can be used for culinary experimentation. From a social media standpoint, this adds to their social proof. And not to mention, it’s super catchy! 
  • A feature of recipes and their need to know information on the recipe menu.
  • A redirect to their products at the bottom of the page, with relevant CTA copy.

11. Live Tinted

Live Tinted is a make-up brand that started out as a community for diverse beauty in 2018 (great story of her on Forbes worth reading). After the community grew, she came out with a multi-stick that works as a colour corrector, eyeshadow, blush, and lipstick. They have since expanded their range to other products at an average price of $35 per item.

If you’re in the healthy and beauty industry, this is a top-notch website example that you have to explore through. So many good practices in place. 

They have a really epic blog filled with high quality content:

  • A “by-product” filter on the very top of the page, so customers can either maximise the product they already have or do more research on the product they want.
  • Featured images that have the “camera frame” on them as a distinct style choice.
  • A “Get 10% off” button at the lower left corner of the page, which comes with a plug for their email subscription.

12. Waterdrop

Waterdrop is a company that aims to encourage sustainable hydration through the use of a micro drink: a small cube that contains compressed fruit extracts. All you need to do is pop one in your water bottle, watch it dissolve, and you have for yourself a healthy drink. 

What they’ve done is revolutionary yet somewhat simple. Pretty awesome for active professionals and athletes. 

They have a somewhat simple blog layout that is filled with great articles. 

  • They call it “The Magazine,” with a feature of category filters underneath.
  • Their blog features interestingly do not have the same featured image dimensions, so the top stories appear like a ladder.
  • The page is predominantly black and white, and the only colours come from the featured images.

13. Dimple Contacts

Dimple Contacts is a contact lens brand based in Australia that aims to go against the common approach of bigger brands by making itself feel more personalised with customers. They offer a subscription service to make things easier for their customers, with a customer service team that is ready to help.

So, we can then expect their blog to be very informative, yet have a personable touch:

  • They call it the Dimple Digest, with a bright-eyed image as their header. It’s a great name, though it’s interesting to note that scrolling down will show you another name - “Dimple Journal.” Either way, I like both names.
  • A set of blog posts that aims to answer questions about their brand and contact lenses in general.
  • All their blog images include a Dimple contacts product feature.

14. Nette

Nette is a soy candle brand that only uses clean, sustainable, organic materials. Even their glass and ceramic makers (the ones that create the containers for their candles) were meticulously sourced to ensure that everything that gets to customers is of high quality. A candle costs in the starting range average of around $70+ each. 

They have one of the best candle-related resources I’ve seen:

  • A catchy tagline at the top of the page, “Burn After Reading.”
  • A series of blogs with great one-liner intros meant to get customers to click “Continue Reading.”
  • The consistent use of light and neutral colours, even in their chosen featured images.

15. Oats in Coats

Oats in Coats is the even healthier alternative to regular oat mixes you see on the breakfast aisle, made with wholesome ingredients and without allergens. They are primarily targeted towards children and their parents, as each set comes with an activity kit that families can enjoy doing together.

Unsurprisingly, their blog does a great job speaking to both personas:

  • They call their blog “The Noatbook,” with a cute, matching graphic.
  • Blog posts are primarily marketed towards parents, with featured images in circular icons.
  • A newsletter sign-up at the bottom of the page, as well as the CTA of “free shipping plus subscribe & save”.

16. Will & Bear

Will & Bear is a fashion brand with a focus on creating fashionable, sustainable hats, as well as other accessory items. Prices range from $50 to over $150, depending on the style you’re looking at. Their aesthetic fits the great outdoors, and they have items for adults and children alike. Really great quality, by the way, for those who may be looking for a hat. 

Their blog fits the same aesthetic quality:

  • Category filters with matching images in small circle icons.
  • A large headline for their featured blog, with an image that takes up the entire screen.
  • Adventure blogs with images of models featuring the company’s products

17. Love Hair

Love Hair, as the name implies, is a hair care brand that uses sustainable materials to nourish hair. Its bottles can be recycled, its formulations are made with clean ingredients, and the products are free from parabens and artificial fragrances.

Their blog is a great resource for information about hair care:

  • The page immediately opens to blog articles without unnecessary headers or copy.
  • There is one featured article at the top of the page, followed by two articles per line.
  • A section dedicated to their best-selling products after the primary blog sections, which remind users what they sell. A smart way to lead visitors to product pages.

18. Keap 

Keap is a candle brand that uses palm wax to create environmentally friendly and sustainable products. Their scents are made by master perfumer Christophe Laudamiel, and each offering captures nature’s evocative scents. This includes the waves on the beach, the Northlands, and wild figs.

Their articles offer the same inspiration that one could get from the candles:

  • A featured blog post that appears as a header containing the latest shipping updates and photos of the team, making the brand feel more personal immediately.
  • They run a blog series, with regular seasonal posts and recipes being released every month. 
  • A subscribe button at the top right corner of the page, which doesn’t disappear until people scroll down.

19. Flo

Flo is a brand made for women, by women. They make PMS relief gummy vitamins, made with science-backed ingredients and research. 

Let’s take a look at their resource centre:

  • Their featured article holds educational material, all while promoting their related products in the process.
  • A series of articles covering important topics related to the target audience of women.

20. The Ridge

The Ridge started as a Kickstarter campaign for wallets that could hold everything you needed - cash, gift cards, receipts, you name it. Though the design and products are now unisex, the primary audience at the start was men. The brand has since then gone on to make key cases, knives, backpacks, and pens with the same practicality and minimalism.

Here’s a look at their blog:

  • There are three category filters near the top of the page so that people can sort through the blogs easily.
  • Several blogs circulate the “gift suggestions for your boyfriend” theme, which then includes product features.
  • Nearly all the blog’s featured images show a Ridge product.

21. Mr Porter

Mr Porter is part of the Net A Porter group, featuring over 50 luxury brands that are targeted towards men. They understandably lean on expensive prices, but all their items are guaranteed authentic and of high quality.

Their blog is arguably the most in-depth resource we’ve seen covering the topic of fashion for men:

  • Articles are divided into five categories: fashion, grooming, watches, travel, and lifestyle.
  • A highlights reel that shows some of their best articles.
  • A note that identifies the amount of time it would take to read each article, including a category in a ‘fancy’ font.

22. Forgo

Forgo is the soap brand that created the world’s first powder-to-liquid hand wash. To ensure the complete circle of sustainability, these come in low waste plastic free paper refills. The beginner kits with a bottle and refills start at $47, and one refill costs $8.

Their blog reflects their advocacy:

  • Their header is a blog carousel, with the main feature speaking about refilling and recycling, which perfectly aligns with their brand.
  • A clean and minimal list of stories concerning science and sustainability.
  • The images they’ve used for their blogs lean towards being artistic, yet still minimal and simple (and also effective). Looks really clean.

23. Florence By Mills

Florence by Mills is a beauty brand by Millie Bobbie Brown, named after her great-grandmother, who had long been a source of inspiration for her. The products are clean and simple, yet the brand leans towards fun and adventure.

I absolutely love the branding they’ve done. Plus, the whole website copy and experience is up there with one of the best Shopify sites I’ve seen. 

They are arguably best known for their skincare line, but they still have makeup and hair under their belt. 

The variety of their products is made evident in their blog categories and articles:

  • A menu that allows for category filters, including articles written by Millie or tutorials on her look, making use of her star power to draw views.
  • A featured post on how to use an eyebrow pencil, one of their latest releases.
  • The images feature their target demographic using their products, as well as sparkly graphics, which are on-brand.

24. Summer Fridays

A brand founded by beauty influencers, Summer Fridays has carefully formulated and curated a skincare brand that is both trendy and effective. They are best known for their masks and moisturisers, which have an average price of $50 apiece. They have also started a body care line, as featured in their blog posts.

  • A category filter that features topics relevant to self-care.
  • Images that promote their products, with some lifestyle shots showing the products in action.
  • A header section with the promotion of Sheer Stories, their recently launched online magazine.

25. Every.

Every is a frozen foods brand that uses only the freshest ingredients for its items. Everything is properly and immediately frozen after harvest, as well as prepared to ensure optimal texture, nutrients, and flavour. Customers can customise their box orders through subscriptions, or they can purchase individual items as desired.

This is their blog:

  • They call it the “Every. Magazine” with category filters on all things food and nutrition.
  • A substantial number of articles featuring healthy food ideas and recipes with appetising images.
  • A plug to their email subscription with a 10% off offer at the bottom of the page.

26. Rocc Naturals

Founded in Australia, Rocc Naturals created Australia’s first-ever biodegradable toothpaste tube. This is revolutionary, but of course, their sustainability does not stop with the tube. Their toothpaste formula is also made from natural ingredients and entirely vegan - all at the price of $10 per tube.

The branding is so damn good too! One of the best I’ve seen on the oral healthcare space.

Let’s look at their blog:

  • A featured image showing their products, though the inclusion of a scented candle can be confusing for some customers.
  • A great list of category filters and articles, including sections on scientific ingredients and microbiome.
  • The dominant use of green as their brand colour throughout the page. Love the little illustrations and icons too.

27. The Nue Co.

The Nue Co. calls itself an inter-health brand; that is, a brand that values the health and wellness of both the people and the planet. They produce high-quality supplements to promote optimal nutrition, all made in a way that is sustainable and good for the environment. Their products target gut health, skin, hair, immunity, and sleep, among other things.

And their blog makes their product identity clear:

  • Two featured articles with well-chosen images reflecting how they value human health and planet health.
  • The placement of product promotions alongside articles.
  • A section they call “success stories,” featuring testimonials from customers.

28. Sunday Citizen

Sunday Citizen is best known for its utterly soft and high-quality blankets, initially produced exclusively for hotels. They have a wide range of products, with the cashmere-soft blanket being a big hit for them. They also sell bedding, loungewear, and home decor, all of which are highlighted on their blog:

  • A featured blog article about the colours of the month, with an image of a multi-coloured blanket draped across a lounge chair.
  • Great articles about home living, textiles, and sleep.
  • Several category filters are on top of the page. I would say, though, that adding more tags, as well as tags on their article ‘cards’, would provide a more personalised experience for readers looking for specific information.

29. Mavi

Mavi is a jeans brand that was initially established in Istanbul over three decades ago. Their superior quality has since then spread their name across the globe, as their jeans are now being sold in over 30 nations. At an average price of $90+ for jeans that could last for a lifetime, we do consider them quite the steal.

Let’s check out their page:

  • A promotion of their organic denim line, speaking to customers concerned about sustainability.
  • Category filters that also cover their product categories in different shades of blue.
  • Great shot of their models using their products in every blog image.

30. We Are Wild

We Are Wild is a brand best known for its natural deodorant offerings, using a refillable aluminium case, bamboo pulp refills, and organic ingredients. Their beginner bundle starts at $15 for a case and a refill, so they are also rather affordable.

They call their blog, “Wild News”, which includes:

  • Intro copy explaining what they cover on the blog.
  • Infinite scrolling featuring three blogs on each row, with one, randomly highlighted over the other two.
  • Dominant use of bright colours in their images. They look awesome if you ask me.

31. Ten Little

As one could pick up given the name, Ten Little is a brand designed for children. This means shoes, bags, toys, breastmilk essentials, and feeding items, among other things. They pay a large amount of attention to the little things, and this can be seen throughout their blog:

  • A learn and connect page, with copy that instantly makes parents feel welcome.
  • A show of topics that parents can choose from, after which they will be redirected to a set of FAQs and guides.
  • A section showing all the experts that contribute to the validity of what they feature on their blog.

32. Neuro

Founded by athletes at the national and international level, Neuro was designed to provide clean and balanced energy without unnecessary sugar or additives through the use of mints. That’s right - no need to make any mixes; just pop one in your mouth. They’ve already sold over 50 million of their products, and they’re just getting started.

Their blog is also a great resource for how the mind and body works:

  • Staying aligned with their brand name, they call their blog “Think Tank.”
  • A carousel of featured posts about neuroscience, which I’m sure is typically a fairly complex topic. Yet, they’ve made it understandable for the general audience.
  • Great use of bright and colourful images with emojis for their very informative blogs. 

33. Hubble

Hubble is a brand that attempts to make eyewear more affordable to the masses by making high-quality glasses and contacts that are developed in-house. They even have a promo where you could get your first pair of contacts for just $1 (at the time I wrote this guide).

I love their blog design and layout:

  • They call it “The Hubble Library.”
  • Articles providing valuable knowledge about how contacts work or choosing the right pair of glasses.
  • All their blog images feature a Hubble product and are really clean. Great product placement. 

34. Thread Wallets

As the name implies, Thread Wallets started out by selling wallets that are woven. They have since branched out to lanyards, bags, and even lip balm holders, meant to help customers celebrate their individuality with an affordable average price tag of $25 across all their products.

Here’s a look at their blog:

  • They call it “The Loom,” a play on what they do as a company.
  • Category filters with topics that include events, music, and travel, showing how their products were made as lifestyle accessories.
  • Evenly distributed blogs across rows, with images that have a film, vintage look.

35. Airinum

Airinum was created with the mission and vision to have all humans breathe healthy air. They are most known for their air masks that protect against bacteria, dust, and pollution, but they also sell bags with antimicrobial linings.

Given their desire to educate people about poor air health, it’s unsurprising to see their blog lean heavily on this topic:

  • A great, catchy headline that lets people know this is a great resource about stories related to important topics that need to be highlighted.
  • Category filters that immediately show their expertise, where visitors can explore further content. 
  • Thought leadership posts that are featured with ‘edgy’ photos. 

36. The Happiness Planner

The Happiness Planner is exactly what you think it is. The company creates journals that are meant to develop mindfulness, joy, and gratitude in the people who use them through the use of prompts and self-reflection questions. 

They carry the same mission throughout their blog with related topics:

  • A blog-like format that makes them feel more personable and relatable to their customers.
  • A long list of recent articles is on the right side of the page. Good way for visitors to see recent articles they may be interested in (and good tactic to highlight they post helpful content often which they can subscribe to).
  • A number of topics on relationships, self-care, and gratitude.

37. Beis

Beis is a luggage brand that creates multifunctional duffle bags and hard cases, all with the underlying idea that durability, style, and function can meet. 

They even have a free resource page full of helpful information about travel:

  • Category filters with square images at the top of the page.
  • The blog home page is divided into sections itself, with one section dedicated to one category.
  • Good use of soft, neutral colours throughout the page.

38. Corpus

Corpus is a body care brand that creates fragrant, natural solutions like deodorants, body washes, and cleansing bars at an average price of $35 each. Their blog is a good example of how brands are then able to educate customers on their formulas and processes while still taking a more subtle marketing approach.

  • A carousel of articles explaining why certain ingredients and materials are better than others.
  • A section dedicated to articles that explain natural fragrance and scents.
  • All of their blog images are in black and white, evoking a simple yet nostalgic feeling in the readers.

39. Linenly

Linenly is a bedding brand that focuses on sourcing ethically produced linen and turning them into high-quality yet affordable items for the Australian market. They are best known for their bamboo sheets, available in various sizes and neutral colours.

This is their blog:

  • They call it “linenly life,” and it features as the second option on their main website menu.
  • A featured image that really focuses on linen beddings.
  • A number of articles about how to take care of their bedding, pillowcases, and other bedroom items.

40. Sabai

Sabai is a furniture brand that leans towards made-to-order, sustainable, earth-friendly pieces. This will ensure that their customers only get the best possible quality, as the craftsmen pay attention to even the tiniest of details. Everything is made in a family-owned factory, so eventual furniture owners can feel confident about where their items come from.

Their blog reflects these family and product values:

  • They call it “The Green House,” with articles on how to make a home look more stylish and pleasing.
  • A number of articles about recycling, how to better support the local community and highlighting to customers how they can be more helpful to the environment.
  • A subscription sign-up form at the bottom of the page to drive email subscriptions.

41. Dripkit

Dripkit is a highly innovative coffee brand that helps customers make barista-quality coffee in less than two minutes. All they have to do is whip out their Dripkit sachet, use the filter integrated with the product, and pour water. All of their coffee has been sourced and roasted from farm to cup, making this all the more enticing.

This is what their blog looks like:

  • They wittily call the section “Tasting Notes.”
  • There are a number of category filters in the blue font colour, evoking brand imagery.
  • The posts on the main page don’t have singular image dimensions, so it’s not aesthetically pleasing (or maybe it’s my OCD kicking in haha), but it does give them a rawer feel. Could be a smart tactic to test for CTRs. 

42. Sous Chef

Sous Chef is a store for chefs and cooking hobbyists alike, as they sell different equipment, ingredients, and tableware from sought-after brands across the globe. They have everything cooks could possibly need, from oils, to Japanese chef knives and to Chinese tableware.

Their blog hosts the same variety of ideas:

  • They call their blog “The Bureau of Taste.”
  • There are multiple recipes on their page, with an indication of how difficult the cooking process will be.
  • Category filters are sorted by cuisine, technique, dish type, ingredients, article type, and more.

43. Counterprint

Counterprint started as a small-scale, buy-and-sell business, wherein the founders would just go travelling around Belgium and Holland, pick up unique design books, and then sell them to their friends. The business eventually grew, though, and they eventually managed to design and print their own books as well. 

A decade since, and they now sell books they’ve sourced, their own books, a bunch of stationery, and some homeware as well. Their blog contains a lot of features of their new discoveries:

  • Their latest release is featured at the very top of the blog page, with a rather minimal yet artistic product image.
  • Each of their articles' features covers the entire screen as you scroll, which means they get visitors focused on what the various posts covers.
  • The entire page is really simple to navigate, with a consistent design and layout across the board.

44. Revival 

Revival is a rug brand that sells high-quality, hand-constructed carpets that will last for hundreds of years. They have different styles to choose from, with some vintage and one-of-a-kind options as well, and have sought to make their offerings more available and affordable.

They have a well-curated blog page to match their carpet selection:

  • A featured blog showcasing an interview they had with their most recent collaborator, with her image.
  • An isolated section on the right of the page as users scroll down, which is dedicated to the search bar, their social media plugs, and their email subscription form.
  • Blog navigation on the front page only leads to previous posts, with no option to see how many pages of blogs there are. It’s kind of similar to how classic blogs do it. A quick suggestion I would be doing is adding “explore 100+ more posts” (if they have that number), which can be a small psychological trick to highlight to visitors the amount of awesome content they have (and why they’re an authority in the space).

45. Clarity Blend

Clarity Blend uses aromatherapy mixes to encourage wellness, inner harmony, and balanced emotions. Everything is handmade and natural, so customers can relax in the fact that they are using sustainable oils that were properly harvested and pressed. They sell a variety of aromatherapy items, including bath oils, pulse point rollers, salts, and diffuser blends, and they share their expertise throughout their blog posts:

  • They call it their journal, and they approach the blogs in a more personal way, with some posts featuring their practices and processes.
  • Featured images that have doodles and stickers, evoking positive emotions. Plus, just looks awesome.
  • A “get 15% off” tab on the lower left corner of the page, which features an email subscription sign-up form when you press it. Such a small thing, but from experience working with many eCommerce companies, really does help with signups. 

46. Kester Black

Kester Black is a certified carbon-neutral beauty brand, proving that sustainability is something they really take seriously. All of their products are vegan and natural, and they are known as one of Australia’s most ethical beauty brands. While their prices lean towards the higher end, they do practice business in a way that is worth supporting (they’re a B-Corp, too), and many of their products are award-winning.

This is how they do their blog:

  • They feature a mix of beauty trends, informative posts, and company news, making it a truly organic blog.
  • The blog has assigned sections depending on the article category, so readers don’t have to filter for themselves.
  • All of their featured blog images are decidedly bright, which reflects the personality of the brand. Because who says sustainability needs to be boring?

47. Kulfi

Kulfi is a beauty brand with a mission to bring more representation and individualism to the industry. They are best known for their concealer, with its wide range of deep shades, and kajal eyeliners that are rooted in their culture. They have a lot of great products.

They are proud of who they are and their mission, and this is evident in their blog:

  • Great introductory copy with an awesome headline to introduce the blog, with category filters underneath.
  • Their overall approach is very personal and relational, meant to make their audience feel seen.
  • Love the images they share, and the category tags as part of the article ‘cards’ really make it stand out. 

48. Melyon

Melyon is a skincare brand based in Sweden, with a focus on making the industry more inclusive when it comes to colours and tones. They have been featured in major publications such as Elle, Vogue, QC, and Financial Times, and are considered a rather luxurious brand. 

This is their world:

  • Blog posts that heavily lean into their brand identity and products.
  • Their blog images feature close-up macro shots, which is an artistic approach that is widely popular today.
  • A minimal, straightforward page featuring just the titles and images in a linear fashion.

49. Snowe

Snowe is a home brand that famously uses high-grade materials in order to make long-lasting pieces for your home. Whether that’s kitchenware, towels, or bedding, they make premium products more affordable - and they have the price comparisons on their website to prove it!

I love their blog as it is the perfect mix of a home resource of valuable content, and a marketing vehicle to drive readers into becoming customers:

  • Their featured post compares their two best-selling towels as a guide for customers when making their purchase decision.
  • Category filters are placed and spaced like a website menu.
  • Hundreds of articles showcasing images of beautiful items and homes.

50. Aplos

Aplos is a brand that creates non-alcoholic spirits meant to give awesome flavour and fun, without the hangover. Their philosophy leans into the now-famous art of taking things slow. These aren’t just cocktails to drink as everything around you goes in a blur; instead, they are meant to show you the daily pleasures of life worth celebrating. You can buy each bottle separately, or if you subscribe, you can save 10% per month. 

Their blog section contains a host of recipes:

  • Short and ‘sweet’ introductory copy on the upper left-hand side of the page explaining what articles they share, which are a variety of recipes.
  • Category filters that let customers choose between house cocktails and craft cocktails.
  • Beautiful images of the mixed cocktails and the name of the recipe, without any call-to-action buttons. The very design is to make you click on the post without the need for loud marketing cues. 
  • Also, the structure of their articles is really clean and simple, with related recipe articles at the bottom. 
Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
Looking for a CRO audit of your eCommerce Website?
Or maybe you're looking for an experienced eCommerce Growth Marketing Consultant to help you with strategy to unlock more revenue and drive conversions? Whatever it may be, I may be the guy who can help. I've been helping eCommerce businesses across all types of industries improve their conversion rates, increase AOV/CLTV, and ultimately revenue bottom lines. I'm available for consulting and advisory work. Keen to know more? Give me a holla! 😊
Contact me 😊

⚡ Frequently Asked Questions ⚡

What are the best apps that speed up the process of building blogs on Shopify?

Building a custom blog from scratch on Shopify stores can take quite a bit of time (been there, done that). However, as we know already, with the fantastic ecosystem of this CMS, building a blog on Shopify can be super quick to do, thanks to apps you can find on the app store. From my experience, I’ve tried out four that I recommend, which I’ve successfully installed (super easy to do), and have used to speed up the process of development. These recommendations are DropInBlog, Bloggle, Blog Studio, and Blog page builder by Reputon. All are UX-friendly for those starting out and don’t have much experience with themes.

Can you use an external blogging platform and connect it to a Shopify store?

The short answer is yes, you can definitely link an external blogging platform (such as WordPress, Ghost, Webflow, etc.). There are two main ways to achieve this. First, by either linking through the navigation to direct users to the dedicated blog CMS, or second, by using the external platform for hosting your content, where you can use the Shopify Lite plan to embed a button that gives you the Shopify checkout experience on your preferred CMS. The real consideration to think about is whether or not either of these options provides the best experience for your existing audiences. Additionally, there are also SEO considerations and deciding whether or not it’s the most efficient to attract organic traffic as part of your content marketing strategy. For me personally, the best Shopify blogs (and eCommerce in general) are hosted on the main site and URL as a dedicated blog landing page and hub of content.

How can you determine and find successful blogs on Shopify sites?

There are a few factors I suggest keeping in mind when looking for what determines a successful blog, such as design, the content they share, as well as their main SEO metrics. In this guide, the sites that I talk about and highlight possess a lot of amazing qualities in terms of UX, UI, and content marketing efforts. To explore their SEO metrics (such as keyword research, search volume, internal links, DA and more), I suggest using a tool called Ahrefs, which is a platform I use daily as a marketer. Using a tool like Ahrefs can help you determine the success of their content strategy (and get ideas of what you can implement for your brand).

What are some promotion ideas for a store's blog to help increase organic traffic?

There are lots of ways to promote your articles and get more traffic to your store, and the good news is that there are many low-hanging fruit strategies and tactics which you can test pretty quickly (and achieve results). First, consider adding content to your newsletters or creating an automated email sequence of helpful articles around a particular product. Second, you can create specific content marketing campaigns for a limited-edition product range, where you can set up a dedicated blog landing page (or what I like to call them, content pillar pages), which you can then use for social media promotion and paid advertising campaigns. Aesop is a good example of a business that does this well. Third, promote your top performing and high quality content through remarketing ads on the likes of Facebook, where you can provide value to audiences and readers. To make this strategy really work, make sure to add product embed CTAs through the article to get people to convert, as well as secondary CTAs, such as a newsletter opt-in. Lastly, make sure some of your best blog content is seen on the homepage. It’s great from a user experience point of view for new and existing visitors and can help improve overall engagement and people ‘buying into your brand’. Oh, and make sure to add the likes of social share buttons to your posts.

What are some blog post ideas for an early-stage growth Shopify store?

Sky’s the limit in terms of what content you can create, and it very much comes down to what you sell on the store. If you’re fairly early on in your journey (or yet to do your first blog post), I recommend creating content focused on your primary product range(s) or your best seller(s). The main reason why to do this is in relation to promotion and creating content that supports the conversion funnel. For example, you can use the content for remarketing ads for your best sellers or most visited products, which switches up the type of ads people see. Or, you can use the content as part of newsletters (and target those who haven’t made a purchase yet). Other blog topics to consider writing about are listicles on industry trends (e.g. looks for winter, best fruit for summer, etc), industry news, how to guides, UGC/influencer posts, in depth posts on customer experiences using your products (like long review pages), or free tips on best ways/practices on doing a particular activity. To be honest, there are so many other examples I can touch on, but I think if you’re starting out, focusing on one of these (at first) will go a long way to helping you nurture and convert more visitors into customers.
Copy URL 🔗
Copied!