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Affiliate Marketing Programs

67 Best DTC, eCommerce & Shopify Affiliate Program Examples for 2023

Whether you currently have an affiliate marketing structure and program in place for your brand, or maybe you’re doing some research to find out what other brands are doing, you’re going to love these eCommerce affiliate program examples I’ve put together to help inspire you with new ideas, test and optimisations you can do, to help you exponentially grow this channel for acquisition.
Dan Siepen
December 13, 2022

If you’re an eCommerce marketer or store owner reading this, you’ve probably heard of affiliate marketing and probably know that it’s a key marketing strategy that many brands use for customer acquisition. 

For anyone who's reading this is unsure of affiliate marketing is, I describe as something kind of like influencer marketing within the world of eCommerce. There are differences between the two, but they both have similar customer advocacy strategies, and both processes and strategies rely on incentives for both the promoter and the brand. 

As a classic example, affiliate marketers can promote your promote through a dedicated link or coupon code, receive a percentage of the sale and earn a recurring commission, whether it’s by purchase, monthly or yearly payouts. Typically, many eCommerce affiliates can earn, say, 15-20% of purchases based on the value of the product purchase. 

Why is affiliate marketing important for eCommerce brands? 

It’s often hard to decipher and know how much affiliate marketing plays a role in a brand’s overall growth initiatives and strategy.

However, from years of experience in this space (and just the world of marketing and digital), I can say that affiliate marketing is one of the best forms of marketing for a brand. Here are a few reasons why: 

  • It’s like the #1 form of marketing, which is word-of-mouth, on steroids.
  • The best people who can promote your product are those who love your brand. 
  • Affiliates know their audience better than anyone else, so they know how to talk and promote your product.
  • Affiliates have done the hard work of building their audience and gaining trust. 
  • Both sides of the party are incentivised to perform. 
  • Typically, affiliate commissions/clip of the ticket is a cheaper CAC compared to running paid ads (most of the time). 
  • The best part? The capital costs to get an affiliate marketing program up and running almost costs nothing, aside from software tools and time to build relationships. 

Okay, so clearly, we know the benefits. Now, it’s time to see what amazing brands are doing when it comes to affiliate marketing.

What are the top brands that run affiliate marketing programs, and what does the design and incentive structure look like?

Regardless of your experience and where you currently sit within your affiliate marketing journey in terms of adoption, there are plenty of takeaways and learnings from these example references I’m sharing. 

Whilst I know you’re eager to tuck into them, I always get more value when going through examples when there’s a bit of a checklist of attributes and characteristics in order to know what to look for. Here are items to keep an eye out for (and assess against your current benchmarks): 

  • What does the layout of their affiliates page look like? Do they include high-quality images and videos? If so, what content do they include?
  • How do they talk about the program? Do they clearly highlight and explain succinctly how it works? Do they use illustrations to support it?
  • How clearly do they illustrate the benefits?
  • What incentive structure do they have in place? Are people incentivised further if they perform better than the standard incentive?
  • What is the sign-up process? Do people get redirected to a 3rd-party solution or branded subdomain? Or can you signup within an embedded widget?
  • Do they leverage social proof, such as quotes/testimonials from other influencers or affiliates? What elements do they use to help convince people to join their program?

If you use the above as a guide, you’ll get a lot more value from exploring these examples. 

Okay everyone, without further ado, let’s jump into these epic affiliate marketing programs by some awesome eCommerce brands. 

1. Coco and Eve

Coco and Eve is an Australian beauty brand inspired by the lush richness of natural resources in Bali. Using tropical fruits as their base ingredients, they’ve developed natural formulations that have gone on to win awards in the industry. They are best known for their hair and tanning products, and they’re definitely worth telling others about.

It’s a good thing they have a great affiliate program in place, being such a popular choice for many. Let’s take a look at how they communicate their offering and USP of their products to attract promoters.

  • Introductory copy that lets customers know how everyone can be an affiliate partner - even those not considered professional influencers.
  • The inclusion of badges from awards really does make it compelling for influencers to be active promoters (an can use ad leverage and social proof for their respective audience when promoting Coco & Eve). 
  • Great breakdowns with copy and imagery about each of the steps.
  • A quick show of benefits that customers will gravitate towards.
  • The how to join section is in pink, whereas the rest of the page has a white background. This makes that part subconsciously pop out to interested parties.

2. Kogan

Kogan.com is basically an online marketplace that hosts retail and service brands in Australia. They are one of the pioneers in the industry and continue to be known for their competitive prices and private label products. I’m a very happy Kogan customer.

They certainly have a lot to offer, including a great affiliate marketing structure for those wanting to share the Kogan love:

  • A clear statement of the 5% commission on the introductory copy so people know what to expect.
  • A quick and easy outline of how to join the program, with matching icons.
  • A series of other promotions are on the right sidebar of the page.

3. Lilysilk

Lilysilk is a fashion brand that does its best to impose zero-waste practices in its entire product cycle. They only use mulberry silk that is organically grown, and all their products are made to last. From bedding to clothing, they only offer the best.

Let’s see their page layout and incentive structure. They’ve done a great job overall - kudos to the Lilysilk team.

  • An introduction that explains the brand, what they stand for, and why customers and affiliates would, and should, want to partner with them.
  • A table of benefits for the partners and their customers - love how they highlight both sides of the transaction process.
  • A section that explains how to sign up to an affiliate platform to start promoting Lilysilk, and how creators and advocates can earn money with the program.

4. Nectar

Nectar’s mission is to create and keep creating the world’s most comfortable mattress, designed to give users the best possible sleep every night. They offer a forever warranty as a testament to their quality. And it seems to have excelled in this area, given that multiple organisations have given it awards over the years.

They are definitely worth recommending to others, so it’s great that they have a fantastic program in place for influencers and advocates to generate income:

  • Introductory copy that clearly explains the earning potential of the program.
  • A section that outlines what partners can do with the program, as well as what they can expect from their payout.
  • I really like the “custom collaborations” section - really awesome to see what type of content they work with, depending on the creator’s channel expertise. 
  • A portion of the page is allotted to explaining what Nectar expects from their affiliate partnerships in return, which sets good expectations and collaboration.

5. Salty Crush

Salty Crush has been in the fashion industry for over six years now, and they are most known for their breezy, feminine, boho pieces, which are made by season, with limited stock. This means unique clothing for customers, mostly at prices less than $100 apiece.

This is their affiliate landing page:

  • A section that clearly explains why their program is worth joining.
  • An introduction of the brand, its demographic and brand essence, and what they hope to achieve.
  • Testimonials from customers who have had affiliate marketing success with Salty Crush.

6. Simba

Simba just started as a thread business (check out their story page - so cool) that supplies thread to mattress brands around the world. Then, around 20 years ago, they figured they’d make their own mattress business with this foundation. After consulting with experts and meticulously crafting the optimal mattress, they launched an affiliate marketing scheme to get the word out:

  • On their page, here’s an intro to their affiliate program explicitly mentioning the possible % commission.
  • A list of all benefits enjoyed by Simba affiliates, with a call to action button positioned right after. The background colour matches their brand colour, but it probably would have been better if they chose a background that was easier on the eyes.
  • A redirect to the full terms and conditions, to make sure that they are legally covered and on the same page.

7. Cowboy

Cowboy is a bicycle company that was founded in 2018, most known for its electric bike that was designed for navigating urban environments. They currently have three bikes, all meticulously designed and can be connected to their app.

Here’s how they promote their affiliate marketing efforts:

  • An introduction and overview of what they do as a company, the impact they hope to make with their products, and an image of their bestselling bicycle in use.
  • A show of their benefits in quick bullet points.
  • A quick, 3-step instructions section that shows customers how easy it is.

8. Sand and Sky

Sand and Sky is a skincare brand that takes pride in its Australian roots. Using botanical ingredients that are native to the country, the brand has gone on to become a worldwide sensation, best known for its masks and cleansers.

This is definitely one to pay attention to when it comes to structuring an eCommerce affiliate marketing strategy, especially when it comes to what an affiliate earns, the information they include and explanation, as well as their landing page.

  • Intro to how it works, featuring an image of a social media influencer or customer taking a photo with their product. As a suggestion for more social proof, they could include the name/handle of the influencer.
  • A list of their benefits with matching pink icons.
  • A step-by-step instructions section on how to become an affiliate partner, complete with images showing how their customers can make their content more compelling.

9. Artisro

Artistro is an art brand that was founded in 2016 by a family of artists and art enthusiasts. Their goal is to create a vibrant community of artists that are truly flourishing in their respective crafts through the promotion of their paint products.

This is how their affiliate marketing works for influencers, and their set-up:

  • A simple instruction manual on how to work with their program.
  • Their full affiliate partner sign-up form is already embedded on the page.
  • They have different affiliate tracks that customers are free to choose from, which then makes the partners feel as if they have options and liberty with the brand.

10. True

True is a protein supplements brand that uses natural ingredients in its formulations. They are most known for the fact that their products are clean yet still taste amazing enough to enjoy on a daily. They started with whey protein isolates and have since branched out to other products that target gut health, sleep, and immunity.

This is the “True” Affiliate marketing campaign:

  • As soon as you land on the page, it outlines the kind of partner they’re looking for, with specifications that fit solidly within their niche.
  • A straightforward section that explains what to expect from the program and how it works.
  • A redirect link that leads to their dedicated affiliate program portal.

11. Vitable

Vitable is a vitamin supplements brand that sells its product through personalised plans and packs. They understand that everyone has different nutrition needs, and so they made sure that their company is able to address these accordingly. They’ve been recognised by publications like Vogue, Pop Sugar, and Marie Claire, and they continually gain credibility through the push of their affiliate marketing:

  • Straightforward header copy to encourage new affiliate partners, with a background image that shows one of their personalised packs.
  • A section that explains the brand and why it would be beneficial for customers to become partners.
  • A Trustpilot testimonials section at the bottom of the page, reassuring interested customers and partners that they are a legitimate brand.

Angles90

Angles90 is a fitness brand that is based in Italy. Founded in 2018, they still consider themselves a start-up, but they have a clientele of over 60,000 athletes from over 80 nations. They just started by creating grips for proper workouts and have since gone on to sell ergonomic training products.

They take pride in the community they’ve built, which only grows bigger with their more affiliate relationships:

  • A clear header image and a call to action button.
  • An easy explanation of how to be a partner. 
  • Love the inclusion of their key USPs underneath the form.
  • A banner that showcases their brand promotions and selling points.

12. Porter Road

Porter Road is, by all intents and purposes, a meat brand/butcher shop that places value on properly sourced, high-quality meat. They have been featured on Business Insider, Bon Appetit, and The Wall Street Journal, and what started as a local effort has since become a nationwide sensation.

This is how they promote their affiliate incentives:

  • A header that uses appetising meats in the image background.
  • A one-page, straightforward round-up of everything there is to know about their affiliate setup.

13. Perfect Practice

Perfect Practice is a golf products brand that believes the tools used by a golfer can make or break their performance. So, they designed a wide range of items that are meant to help even the most novice of players excel in their craft. They are best known for their putting mats, which help players practice anytime and anywhere, and they have a well-positioned affiliate strategy to boost sales from other avid golf fans:

  • Straightforward copy stating what partners will get in commission.
  • A rundown of quick FAQs in expandable sections.
  • A direct call to action for faster conversion.

14. The Iconic

The Iconic is a well-known online fashion retailer in Australia and New Zealand, hosting thousands of both designer and local brands in their space. And they’re not just limited to clothing, as they also sell beauty products, toys, and fragrances.

Here’s how they prop up their affiliate incentive program:

  • An ‘about us’ overview to the brand and its features.
  • A section dedicated to why it’s worth working with them, with simple black icons and one-liners.
  • A feature on how The Iconics creative team can support advocates and partners.

15. Kissed Earth

Kissed Earth believe in the power of organic and natural food, so the brand uses high-quality, real ingredients in its products to promote better health. They are best known for their powdered boosters and supplements.

They also aim to grow their brand through their affiliate strategy and structure organically:

  • An entire section of text that outlines all there is to know about the program.
  • A call to action button at the end of the page for people/affiliates to sign up.

16. Tenzo

Tenzo is a matcha wellness brand that gives caffeine lovers a more balanced and sustainable energy source without the usual crash. It is of ceremonial high quality, and it’s much more vibrant and packed than your ordinary matcha brand.

In an effort to promote their matcha community, they also call their program “Team Tenzo.” Let’s take a look at their landing page setup. 

  • Introductory header with an immediate plug of their affiliate application.
  • A list of their general requirements, which enforces the idea that affiliate marketing involves partnership.
  • The prominent use of green and matcha images throughout the page.

17. Pretty Little Thing

Pretty Little Thing is a fast-growing fashion store that aims to make the latest trends accessible to all. They are best known for their designer-inspired clothing, which is promoted by influencers on social media, and its rather competitive prices.

Of course, they have a competitive and attractive affiliate incentive structure in place, too:

  • Everything there is to know about the program could be seen in a single glance, though it may have been better if they used a larger font to make the text more readable.
  • A section dedicated to the legalities of the partnership.
  • Application redirect links depending on the country the customer is in.

18. Lofree

Lofree is a keyboard brand designed to make the typing experience more beautiful and enjoyable. They are most known for their keyboards that are designed like typewriters, but they also have other collections that are meant to cater to different tastes and lifestyles.

Here’s their affiliate setup:

  • A header image that shows their typewriter-like keyboard and a call to action button.
  • A presentation that captures why customers should consider being an affiliate for Lofree over other brands.
  • A show of their offers and benefits.

19. The Name Stamp

The Name Stamp, as one would take away from the name, creates customisable stamps that are especially targeted towards children. The primary function of the stamps is to serve as a way to label items at a price of $29.99.

Now, though their products are designed for children, they run an affiliate system for parents to encourage referrals and sharing to get parents referring more parents.

  • A promotion of their commission benefit, followed by a call to action button.
  • A quick preview of how it works in three steps, with matching cartoon-ish icons.
  • A section outlining their product and brand benefits, with cute, pink icons.

20. Madison Reed

Madison Reed is a hair colour company set apart by its use of healthier, better ingredients. This ensures that the colour lasts longer while being less damaging to the mane, and their formulation has gone on to win awards in the industry. They have also released lines of hair care products and treatments to ensure optimal performance and maintenance of their hair colours.

They have an affiliate system for everyone who loves their products:

  • A single-page feature of the program that emphasises the benefits it has to offer:
  • An image of women with different hair colours.
  • A simple layout of their program, which is conversion-optimised.
  • It’s good they call out the types of affiliates they want to sign up.

21. Everlane

Everlane has become a staple in the fashion industry, known for its sustainable pieces and practices. They work with ethical factories that also produce clothing for designer brands, with each classic item designed to last.

Their affiliate page also leans into neutral and minimal looks:

  • Intro copy that emphasises the first line as a conversation starter. It would definitely make people stop and read.
  • A very clean and minimal outline of what the program is all about.
  • Contact details for people who may have questions or want to learn more.
  • One thing I would say is interesting is that they don’t point out the incentive for affiliates - i.e. what’s the recurring % per sale, etc?

22. LTK

LTK is known as a curator community, wherein content influencers can post their items with shopping links and buttons. Think Instagram, except entirely for shopping. It is a digital marketing platform, and it works great because interested customers can actually see the products in use.

Here’s how audiences can earn from the program (which is also a nice affiliate marketing example that is kept simple):

  • As you go onto the landing page, you see copy above the fold that talks about how being an affiliate can serve the goals of the content creator.
  • A show of big brands the partners can collaborate with once they’re part of the program.
  • Testimonials that are credited to social media handles.

23. Shein

Shein is a famous fast-growing unisex fashion company known for its trendy yet affordable pieces. They have thousands of options on their website, with awesome prices and deals.

A lot of social media influencers have hopped on their affiliate marketing program, and for a good reason. Here’s their setup.

  • Copy that presents the program as mutually beneficial for the partner and the company.
  • A section with tabs wherein the interested customer can see a quick rundown of the details. A good way to keep readers focused on the key areas, rather than just skimming through the details. 
  • A mention of their multiple affiliate partner sites that people can freely choose from.

24. The Good Guys

Quite the household name in Australia, the Good Guys have been in business for 70 years now. They are most known and recognised for being an electronics retailer, as they sell products from televisions to game consoles to hair dryers. They have been awarded multiple times through the years simply for setting a standard in the industry and being, well, good guys (couldn’t help myself).

This is their affiliate setup:

  • They have two call-to-action buttons right after their overview, one for immediate conversion and another to address further questions anyone may have.
  • A quick show of instructions and benefits through one-liners and icons.
  • They offer two affiliate options: one for people who want to partner and earn for themselves and another for those who are raising funds for a non-profit movement or cause.

25. Adore Beauty

Adore Beauty is an Australian online beauty retailer best known for its wide range of products, from designer brands to local offerings. From Aesop to Maybeline to Dolce and Gabbana, they have something for everyone.

This is also how they market their affiliate incentives to get those promoters firing away:

  • An immediate welcome to their affiliate program, even before customers sign up for it. This conveys an open invite to sign up.
  • A section dedicated to Adore Beauty’s selling points and benefits.
  • An FAQ section for more details is at the bottom of the page.

26. Sonu Sleep

Sonu Sleep is a mattress company that aims to provide the best rest anyone can have through their products. Their designs are based on the idea that mattresses are not supposed to be flat, and so they’ve developed an entire sleep system that can support any sleeping position. Their prices are of high value, so a percentage commission on any conversion is pretty attractive.

  • A simple and straightforward view of their affiliate structure: the more you recommend, the more you make
  • A preview of their FAQs highlighting frequent information points partners may be asking.
  • A show of the benefits affiliate partners can also offer their customers. 
  • As you will notice, the best affiliate landing pages in my opinion are the ones that don’t just state the benefits for the person/partner promoting, but reinforce the benefits for customers. 

27. Ororo

Ororo is a clothing brand that produces heated and thermal apparel for cold days of the year. They are best known for their jackets and outerwear, but they also have vests and sweatshirts at great prices.

Let’s peak at their layout:

  • A very simple introduction to the program, with icons to match the instructions.
  • A table of program highlights, again with matching icons and minimal text.
  • A call to action button that emphasises how signing up won’t cost anything.

28. YesStyle

YesStyle is an online beauty retailer, where that stock many items from skincare, makeup, and even fashion items that are popular and are in-season. They also stock some huge household brands in the beauty space. 

This is what their affiliate page looks like

  • An introduction stating who they wish to partner with, and what’s in it for them.
  • Really like the fact they have the static USPs as a reminder right under the navigation.
  • A list of partner networks that customers can choose from.
  • A highlight of partnership with beauty and fashion YouTube content creators, which likely hits their intended market the most.

29. Belkin

Belkin (one of my faves) is a famous accessories brand that is designed to complement electronics. Chargers, cords, speakers, headsets, screen protectors - you name it. They’re a trusted brand, and their products are known to be of high quality.

They also have a great affiliate program page (which also happens to be one of the best affiliate marketing examples I’m sharing in this guide):

  • Great above-the-fold intro with a clear CTA.
  • Nice layout of their perks, as well as good info on how it works. Right underneath, they have another CTA section. 
  • An FAQ section that addresses all possible questions a customer could have about the program.

30. Renpho

Renpho has one mission: to make good healthy living technology accessible to all people. They just started out with their smart body fat scale, and have since gone on to make other great products including an eye massager and an AI smart bike.

  • With their setup, they have an overview of how the affiliate program works and the target audience it's for.
  • Copy and bullet points that highlight the 10% commission partners can earn for every sale.
  • Sections that explain one by one the other benefits of the program.

31. Kossma Beauty

Kossma Beauty is a skincare brand that is known for creating its own Kossma Beauty Method. They use natural ingredients and then infuse them into their formulations, with a suggestion for how to make these products work best in sequence.

They keep their page simple (which you can easily do if you’re just starting out). 

  • A straightforward one-pager on what affiliate marketing partners will earn per successful referral.
  • A clear benefit is provided to the customers as well.
  • A statement that they’re not approving any more new affiliate accounts but can make an exception for those who are a good fit. This gives this a sense of exclusivity to the brand. Plus, it's a smart strategy to ensure quality control for those promoting Kossma.

32. Interflora

Interflora is a flower company that has been operating in Australia for nearly 70 years now. They have over 700 flower shops that run local deliveries and services for them, and they take pride in the network and community they have built. 

Here’s what their page looks like:

  • A text-only one-pager that goes into the program, instructions, and its benefits.
  • Whilst it’s not the most beautifully-designed page of all time, I included it because the information is awesome and what should be included when spinning up an affiliates page.
  • A hyperlink at the end of some sentences is meant to redirect to the application form.
  • A good outline of what partners and promoters can expect from the program.

33. Surf Stitch

Surf Stitch is an online brand that sells anything and everything that comes into your mind when you think of the word “beach.” From bikinis to surfboards, to towels and sunblock - they have it all. 

This is their affiliate page:

  • A page header image of a man swimming towards the waves.
  • A quick run-through of important things to know.
  • Again, text-heavy and there’s certainly an opportunity to improve the design, but the information outlined is good.
  • A plug for their newsletter at the bottom.

34. Under Armour

Under Armour is a famous lifestyle performance brand that has gone on to be a household name. From their shoes to their clothing, the quality and positioning of their products can be likened to that of Nike, Adidas, and other well-known athletic brands.

And so, as one can expect, they run a great affiliate program:

  • A strong, straightforward header without any distracting background images.
  • A mention of how their affiliate program is award-winning.
  • A long FAQ section lays out everything there is to know about the program.

35. Grow Gorgeous

Grow Gorgeous is a haircare brand that celebrates and embraces the diversity of hair. Their products are designed to be luxurious and serve as a means of pampering and self-expression. The best part is that everything is vegan and cruelty-free, as well as clinically-proven.

Here’s a look at how they encourage new promoters to share Grow Gorgeous to their respective audiences:

  • A header with a call to action button that makes it sound like a collaboration.
  • An introduction to Grow Gorgeous, so people know what they’re signing up to promote.
  • A redirect to their affiliate sign-up form.

36. Net-a-porter

Net-a-porter is an eCommerce site most known for its selection of designer brands and items. It has come to the point that the brand is synonymous with luxury, which is exactly what they’re going for. And though that may make them sound exclusive, they still run a great affiliate program for those that qualify:

  • A simple yet clean one-pager that promotes their program.
  • A clear view of benefits and expectations, so customers won’t be surprised.
  • A standout “apply now” section to the right of the page.

37. Lit

Lit is an activewear brand that especially targets women. Although they primarily focus on yoga pieces, hoodies, and sports sweaters, they also offer other clothing items such as dresses and jeans.

This affiliate marketing example is nicely done:

  • Header copy that redirects to their sign-up sheet and has a plug of their Instagram account, hitting two birds with one stone.
  • A section menu that visitors can go through, outlining the benefits and policies of the program, as well as the customer benefits - really love what they’ve done.
  • Redirects to their partner affiliate platforms where people can go through and get their affiliate links (and other relevant brand collateral).

38. Eufy

Eufy is a technology company that builds smart home devices, such as robot vacuum cleaners and video doorbells. They are part of the same group of companies as Anker, and customers can expect the same level of quality from their brand.

Their affiliate landing page is well laid out:

  • A header that states the maximum amount affiliates can earn from their brand each month.
  • Instructions about the program are told with matching green icons.
  • A section about the details, with contact information to address further questions.

39. Scarlet

Scarlet is a period care made by women, for women. They are most known for their period underwear, designed to be sustainable, long-lasting, and carbon neutral. They have different designs for different needs.

This is their affiliate structure page and information:

  • A rundown of important things to know about the program and community.
  • A detailed explanation of commissions and payouts.
  • There are no images or colours on the page - definitely an opportunity to make it stand out, whether it be including product images, customer reviews/testimonials, video UGC, Instagram photos, etc.

40. Wonderbly

Wonderbly is a company that makes books for children of all ages, with products that cater directly to their needs in that life stage. From teaching them leets to giving them the confidence to read longer passages, Wonderbly books have been enjoyed by over 6 million children around the world.

Let’s look at their landing page:

  • A clear statement on who they’re looking to partner with.
  • The mentioning of selling points that partners can bank on.
  • A section on benefits, with a cute picture of toddlers reading their books.

41. Razer

Razer is a technological brand most recognised among gamers, with its ecosystem of products and software that especially cater towards that market. They are best known for their gaming laptops, but they also have gaming consoles and mobile accessories that are meant to make playtime easier.

They have a great affiliate setup too for streamers and gamer promoters:

  • A header image of their products, with great copy about playing hard and earning big by promoting their products.
  • An intro and overview of their program, with graphics that are consistent with the rest of their website.
  • A section on why people should join and be ambassdors/promoters of Razer.

42. Avon

Avon is a lifestyle brand most known for its products that cater to women. They are most known for their multi-level marketing approach, wherein women are free to sign up with the brand and become salespeople themselves. But now, with the advent of social media, there are more ways to partner with them:

  • A simple introduction that specifies the kind of partners they want to work with.
  • A section getting into the program benefits with supporting images to break up the content.
  • A section on how to join and a call to action button after.

43. Bonds

Bonds has been in business for a hundred years already, and they just started as a small company doing women’s hosiery in Australia. Now, they are known to be a leader in clothing and undergarments, catering also to men and children.

  • A solid intro that appeals to the audience’s desire to make money.
  • Copy that intentionally mentions their need to vet those who are going to sign up.
  • Examples of banners that can be placed on websites. This is what more stores should be doing for affiliates.

44. Browns

Browns is known as UK’s first luxury boutique that hosts multiple brands. While they are considered a classic company at this point, they continually source fresh material from new designers. They’ve even ventured into affiliate marketing:

  • A text section that reads as a welcome and introduction letter. 
  • They keep their layout simple but provide a good detailed overview.
  • There are two call-to-action buttons: Apply now and contact us, depending on the need of the audience.
  • A plug of their email subscription form.

45. River Island

River Island is a British high street brand best known for its clothing and fashion pieces, with a focus on sustainability. 

This is their affiliate page:

  • A quick explanation of how it works.
  • A breakdown of affiliate benefits, with a tiny editorial image on the right as a visual add-on.
  • An entire banner section with no call-to-action buttons leads to the signup form.

46. Body Bio

Body Bio creates supplements that are backed by science, with a focus on cell health and regeneration. They have a variety of ranges, from energy to heart health to immunity, at good average prices.

Their affiliate page is one of the best I’ve seen:

  • A header that states their mission, to help inspire visitors to get involved with promoting their products (and fulfilling their mission).
  • A section dedicated to calling out the types of promoters they’re ideally looking for.
  • A section that uses large icons and small font sizes, emphasising the simplicity of the process of getting started.
  • A set of reasons explaining why being an affiliate partner can benefit the greater good.

47. Supply

Supply is a grooming brand that targets males, with a product range of razors, shaving cream, and skin care products. They are most known for their razors which start at $59 each, but their moisturisers and facial creams are also worth looking at (all the products have really great reviews). 

This is how they promote their affiliate program:

  • A collage of black and white images, which contains images of their products, lifestyle shots, their team/founder, and product in action.
  • Straightforward copy highlighting how to get involved that also includes a redirect hyperlink to their application form.
  • A show of their brand promotions and selling points towards the bottom of the page.

48. UrCoolest

UrCoolest is a haircare brand that is best known for its award-winning molecular hair treatment, containing almost a hundred vitamins and minerals for the best repair performance. Their bestsellers start at great prices with lots of amazing reviews, which is great for affiliates on-selling to their audience.

  • A focus on just signing up with their program throughout the page.
  • An emphasis on the 10% commission.
  • Nice and simple layout overall - however, plenty of opportunities for optimisations, including adding the likes of UGC content, as well as embedded reviews of happy customers.

49. Walmart

Everyone knows Walmart, as it is one of the most prominent retailers in the United States. They’re known for their quality yet affordable items and have since opened branches in 23 countries outside America.

You’d think they’re already popular enough (and they are), but they still rely on affiliates for brand awareness and revenue. 

  • Their page is very direct to the point, with no details beyond the call-to-action buttons.
  • There is a consistent use of their company colours throughout the page.
  • The featured image is that of a woman reaching out her hand, and extending an invite to the page visitor. 
  • It’s a bit ‘corporate’ to say the least, so definitely a lot of optimisation work here. 

50. Lumes

Lumes is an eyewear brand that is best known for its unique blue light technology. They only use top-of-the-line lenses and are committed to continually improving their filtering system.

They are ahead of the curve, and they incorporate an affiliate strategy to help get the word out:

  • An introduction to the program that also serves as an invitation for those interested.
  • Applicants don’t get direct access to a form. Instead, they have to email a contact given by the company, which already helps the brand narrow down those who are truly invested in becoming an affiliate.

51. Bebcare

Bebcare is a baby brand best known for its baby monitoring system. The brand has won multiple awards for its safety technology, and its products are used by millions of parents around the world.

They continue to grow through social media and affiliate marketing:

  • A cute baby on the header image and an emphasis on the flat earn rate of $20 for every referral.
  • A very ad-like presentation of their benefits, with an emphasis on the word “today.”
  • A mention of their same-day approval would definitely help with conversions. A big thing for affiliates is preferring self-serve setups, so whilst having an approval process in place is more than okay, it’s positive that it’s a quick turnaround. Nothing worse than having to wait weeks to know whether or not your applicable to promote the business to your audience. 

52. Turtle Beach

Turtle Beach is a gaming accessory company best known for its high-quality audio systems and innovative PC add-ons. Their bestselling headsets are decently priced compared to others in the industry.

  • Straightforward image copy to entice people to want to sign up, with a montage of their products as the background.
  • There aren’t details on commission, but people do like knowing that the more customers they draw in, the more they earn.
  • An expandable (accordion) list of FAQs typed out addressing common information points.

53. Best Buy

Best Buy is a famous electronics retailer that houses a wide range of brands and products. They have branches across the United States, Canada, and Puerto Rico and are considered a widely trusted brand.

Here’s a look at their affiliate page:

  • A simple header and outline of why the program is worth joining.
  • A section that shows how banners can be personalised for the websites of partners.
  • Further help and information for those who may need is available at the bottom.

54. Sting

Sting is an Australian fitness brand famous for its boxing gear and apparel. From clothing to gloves to hand wraps, they have a full range of products ready to meet every need in this aspect. They also offer handmade, personalised items that are meticulously stitched by their craftsmen.

This is their affiliate structure and page:

  • Copy that challenges and appeals to the competitive nature of the audience.
  • A section that gets into how being an affiliate involves being in a community.
  • A complete signup form is embedded on the page for easier access to apply.

55. Sharkbanz

Sharkbanz is a shark and ray deterrent that makes use of technology and science to achieve its goals - and all this comes in the form of a band. It has been featured in publications like Vogue, Forbes, and Triathlete, and it continually utilises an affiliate program to keep getting the word out.

  • A simple header introduction with an image of the product in the background.

  • Icons that break down the important numbers of the program.
  • A table that shows who can sign up as affiliates, along with the need-to-know program details.

56. Chemist Warehouse

Chemist Warehouse has hundreds of brick-and-mortar stores across Australia, but the company also has quickly become the number one online pharmacy in the country. They are widely known and trusted, which is why their affiliate program already has a good foundation.

This is what the page looks like:

  • An overview of the company and its accomplishments, though it would be better if the numbers were updated (still says 2017 when I came across this page). 
  • A CTA button in the bold colour red.
  • When you click to join, you get redirected to a separate (pretty long) form.

57. Beauty Bay

Beauty Bay is an online beauty retailer in the UK, best known for the fact that it houses both mainstream and niche brands. Whether that’s in the line of make-up, haircare, or skincare, they’ve got it all.

Accordingly, their affiliate program caters to a wide market:

  • A one-pager that outlines all the things the audience needs to know.
  • The page has no footers or other buttons, so the sole point of focus is to draw affiliates.
  • The overall page is simple and minimal but not tacky.

58. Alchemy Bikes

As one could presume, Alchemy Bikes sells bikes of different kinds, from mountain to road to e-bikes. They also have high-performing gear and accessories for the optimal ride experience using only titanium and carbon fibre. Their products may go for thousands of dollars, but they can be personalised to meet the needs of the customer.

  • A quick FAQ at the beginning of the page, also serves as an introduction to the program.
  • Hyperlinks to redirect to the contact and application pages.
  • I love what they’ve done with the list of benefits, with approximate numbers to give promoters an idea of the earning potential. 

59. A Life Plus

A Life Plus is an Australian food company that delivers fresh meals to its customers. They focus on gluten-free, clean, and plant-based recipes, with the option for specific calorie meal plans.

Here’s how they promote their program:

  • A header that clearly states a mission unique to the program.
  • A tab that can be expanded, where interested applicants can view reviews about the company.
  • Specifics on who they’re looking to partner with, followed by a breakdown of benefits.
  • Included a section for how promoters can earn with a clear CTA. I also like the fact they’ve included “together we can work this”, highlighting how they want to make partnerships work (and ensure they’re profitable for all parties). 

60. Newchic

Newchic is an online fashion retailer that works with independent designers and brands to provide a platform for inclusivity and uniqueness. They can be considered a fashion retailer, but they offer a large variety of items that is exclusive. 

They partner with social media influencers to boost their brand and run a great program for affiliates (with an awesome incentive structure):

  • An eye-catching, financially enticing offer from the get-go. When you have a great offer like this, why wouldn’t you make it obvious?
  • Testimonials from their affiliate relationships and a mention of how much they earn.
  • A section on their other affiliate partner platforms so that people can have other options (which is an important consideration for affiliates as they typically use these popular affiliate networks already).

61. Ruffwear

Ruffwear is a company that designs and sells high-performing dog gear meant for those who explore with their owners in the great outdoors. They have different gear for running, hiking, water sports, and snow sports, among other things.

This is their affiliate page:

  • A header image of a dog in water, with the product in action.
  • Multiple conversion points, through a hyperlink in text and a call to action button.
  • A specification on how to promote (and not do) so promoters do the right thing. 

62. Found by Flynn

Found by Flynn is a company that sells products and clothing for children from independent and small businesses in Australia. All of the items they have were personally chosen by the founders so that parents can be reassured of the quality.

They’ve done an awesome job with their page explaining the why and how:

  • A cute graphic that shows the affiliate program cycle.
  • Bullet points of the program benefits.
  • An outline of their terms and conditions is near the end of the page.

63. Love Shake

Love Shake is a wellness brand that creates plant-based protein powders for those who are trying to lessen their consumption of animal products. They have chocolate and vanilla flavours at good prices.

They’re fairly early stage from what I can see, so they’ve incorporated an affiliate strategy to get early supporters.

  • A starting question that would lead to the audience reading more.
  • An FAQ section that explains all the details.
  • Conversion points through the use of hyperlinks.

64. Cocotique

Cocotique is an online platform that delivers wellness and beauty products every month through a subscription that starts from $30 p/m. They have been featured in publications like Allure, The Huffington Post, and Buzzfeed and only continue to grow more popular for their offerings.

This is their page:

  • Three “join now” buttons throughout the entire page - one for every section.
  • A section that explains the program, who can be an affiliate and the benefits of the program.
  • The prominent use of fuchsia and grey throughout the page - their brand colours.

65. Society6

Society6 is an artist community that has a network of over 400,000 creatives from 170 countries. Their site sells products that are either pre-made or personalised by these artists, and they run an affiliate program to help with their publicity.

  • A beautiful header image with a great tagline.
  • An affiliate resource section that helps partners maximise their links and earnings.
  • A repeat of the tagline at the end of the page, with a final conversion point.

66. Red Bubble

Similar to Society6, Red Bubble is a platform through which independent artists can sell their products. They have a network of over 700,000 artists, and they help promote their creations through their affiliate program:

  • Intro copy that shares what the company hopes to achieve through the affiliate program (highlighting the benefits for all involved).
  • A quick rundown about the program, with a quirky image to match the audience.
  • Two call-to-action buttons in red: one at the top and another at the bottom of the page.

67. Duty Box

Duty Box is a household cleaning brand that uses reusable containers and refills to help minimise waste. Their starter box contains hand soap, dish soap, air freshener, detergent, fabric softener, and all-purpose cleaner with their respective dispensers and refills.

This is their straightforward affiliate page:

  • A highlight of their 7% commission
  • Icons that show how easy it is to join and use the platform.
  • Three sign-up call-to-action buttons can be seen at a glance.
Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
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⚡ Frequently Asked Questions ⚡

For eCommerce store owners, what are the various types of affiliate marketing campaigns and promotion avenues can they explore?

There are a few affiliate marketing campaign types that exist, with some more popular with eCommerce businesses over others. In terms of what primary types exist, they include; involved affiliate marketing (when an influencer or partner has a close relationship with the business and has a dedicated affiliate partnership with a brand), related affiliate marketing (the promotion of products that are related to whatever the influencer produces), and finally ‘unattached’ affiliate marketing (which is related to those promoting your products that have no strong connection or direct relationship with your brand, apart from sharing an affiliate link). You will find these unattached ‘influencer’ marketers through an affiliate network, such as the likes of Clickbank or Rakuten. There are also other promotion strategy types for amplifying your affiliate campaigns to explore, including the likes of email marketing campaigns, coupon and deal sites, partner content marketing campaigns (e.g. product blog reviews), and others.

Which are your favourite eCommerce affiliate marketing examples and landing pages that other brands can learn from that you’ve spoken about?

I’ve talked about a lot of affiliate marketing examples and their landing pages by eCommerce brands, as you can see, but there are some standouts that marketers and founders should focus on to learn best practices. Whether it be from the landing page design, copy, how they explain and illustrate the program, social proof, and ultimately the incentive that can help motivate affiliate marketers, there are some key lessons that can be learned from all of them. Having said that, there are five standouts you should pay attention to, which are Vitable, Sand and Sky, Salty Crush, Lilysilk, and Lofree. Definitely make sure to check these five out, as they’re pretty impressive.

How can eCommerce and Shopify brands find, source and qualify affiliate partnerships?

There are a few ways to find affiliates, and it can be a different process when it comes to sourcing them depending on the channel you’re using for research. To find affiliate marketers and brands that promote similar products to yours, one of my favourite tools is Ahrefs. Ahrefs is actually a tool that many SEO marketers use, but it’s great for brand managers and general eCommerce marketers who want to find affiliates that promote similar products through their sites. What I get really excited about with Ahrefs is that you can even find the affiliates of those promoting your competitor’s brand. In many ways, it’s like a competitor spying strategy, where you can then contact your competitor’s affiliates and also ask them to check out your product. Then a great way to get them across the line is by offering them a better deal. This is a really solid strategy that I’ve used when working with clients and startups, and I can say it definitely can work and deliver an ROI over time. Another great method of finding appropriate affiliates is by signing up to multiple affiliate networks, such as Clickbank, Clickdealer, CJ Affiliate, Rakuten and ‘Share A Sale’. There are plenty of others worth researching and exploring for your eCommerce brand.

What are the best Shopify apps that can help you quickly create and manage an affiliate marketing program with many promoters as you scale?

I’ve successfully used a few Shopify Apps for affiliate marketing management with brands that have some awesome features. My favourites that I recommend are Simple Affiliate, Referral Candy, Buzzbasador, Snowball, and UpPromote. They each have really robust features to help setup a program fairly quickly, help manage relationships, affiliate links for tracking performance per influencer/advocate, as well as analytics.

What are the best incentives that would be attractive to affiliate marketers to be motivated and help grow your eCommerce brand?

Affiliate marketers and advocates and are motivated by one primary thing, which is to make money (and revenue) from their audience. That’s the main goal of being an affiliate marketer - there’s no sugar-coating the reality. As we know, affiliate marketers promote multiple types of brands, products, and offerings to their audience - however, they usually favour promotions of certain products and brands based on a few factors, one of them being the incentives they receive if they refer new customers to your business. When it comes to incentives and what an incentive structure looks like, I really like the example of what the team has done at Tenzo (which I highlight above in the list). They have a few perks, including when influencers and affiliates sign up, they get a free trial kit, a dedicated discount code and link to promote to their audience, get monthly commissions, and even pay extra bonuses based on performance for top affiliates. This, to me, is a wonderful example for other eCommerce marketers and founders to learn from. Whilst most brands will offer a monthly commission incentive only, the extra perks provided by Tenzo, in this case, is a very good affiliate program structure worth being inspired by. Offering only a monthly commission structure is fine, but going the slight ‘extra mile’ can help sweeten the deal for motivated affiliates.
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