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Pinterest Accounts

50+ Best DTC & eCommerce Pinterest Accounts from Amazing Brands (2023)

Pinterest is a big opportunity for many brands to get cut through against competitors outside of the normal channels we all use for organic social growth and paid media ads. To help inspire you, I’ve found some of the really top standard Pinterest accounts across DTC and eCommerce of brands who have done an exceptional job with content, design, engagement, followers and overall growth. There’s a lot to learn from these profiles, and I have no doubt you’re going to enjoy analysing them all.
Dan Siepen
March 18, 2023

When it comes to Pinterest, I’ve found many brands I’ve worked with or have analysed really don’t capitalise it as a channel to focus on. 

I’ve spoken across numerous guides now (if you’ve read any, you’ll know) that I state that brands need to look at alternative channels to get cut through in competitive categories. 

If you’re a brand reading this, regardless of your following, it’s getting harder to stand out on highly-competitive channels like Facebook and Instagram, especially organically. You’ll always be on them no matter what (and I’m not suggesting you stop investing resources into those channels), but it’s either harder to stand out if you’re in the early stages or you find yourself hitting ‘organic fatigue’ unless you spend more (even with a large audience). 

That’s why I believe that if you have the right audience and product offering, Pinterest is a really strong channel worth considering. Here are the main reasons why I like Pinterest:

  • CPMs are usually cheaper compared to FB/IG (cheaper awareness, and I’ve managed to achieve some decent ROAS/CAC with some campaigns)
  • Their ad product features are actually pretty good for eCommerce brands
  • The organic recommendations help you get found originally
  • SEO-play with organic reach (Pinterest gets a load of organic traffic)

So, that brings us to the purpose of this guide. 

Who’s nailed their Pinterest account when it comes to marketing and growth? I’ve got 50 of the best I’ve seen in eCommerce and DTC that you’re going to love, which I’m excited for you to check out and learn from. 

What makes a great Pinterest account experience amazing growth, and what are the key attributes that DTC and eCommerce brands should look for? 

As you can see by the heading, it’s important that brand owners and marketers look for the specific attributes that determine the success of great Pinterest marketing. 

So, what are the key factors to look out for?

Well, firstly, I’ve taken images from each profile, which include the following: 

  • Monthly view counts
  • Follower counts
  • Their descriptions
  • Links
  • As well as shots from their feed

Looking through these factors can help you identify which brand is performing well and the type of content they share. 

However, the above is a good way to quickly scroll through this guide and see which profiles stand out to you. 

To go deeper and do a really good analysis that you can extract awesome lessons from, which you can then apply to your own brand, I created this small checklist to help you assess key attributes that you can look out for (and what I use when I assess awesome high-performing accounts):

  • Profile image and background image - how do these display their background image? Remember, it’s the first thing that new visitors see when they first come across a profile. 
  • What does their bio say, and what’s their main link? A homepage link? Or perhaps to their signature product offering?
  • What content do they mainly share? Is it product-specific? What topics do they mainly share? Are there any clever content categories they focus on related to their brand?
  • Do they use beautiful photos, designed images, or videos? Maybe they use all of them across various categories? Each of the examples I’ve shared as references are pretty slick and of a high standard when it comes to design and branding.
  • Do they have a specific design for certain categories and themes of content they share? Note that a lot of them have really beautiful grids when land on their main profile page. Many of them also have great designs for their specific boards.
  • What are some of their main boards? What are some of their most followed boards?
  • Do they have a ‘Shop’ section? Most of the brands shared do (and it’s something you definitely should set up as well). 
  • Have some posts received better engagement than others? Can you work out and compare which content has worked and work out why? Make sure to search through a good amount. 
  • Do they use utilise influencers or outside experts related to their brand?

Now, these are just some of the questions and things I note down as part of my checklist when going through these Pinterest brand profiles. 

Depending on the category you work in, you’d naturally have more specific questions and things you look out for, but I’m hoping the above is a good general guideline to peak key areas that you should be paying attention to. 

By the way, I haven’t done every single eCommerce/DTC category in this guide. I chose these categories as they possessed some of the best profiles I could find with consistently high standards (in regards to design and content), but I will certainly add more categories to this guide in the future. Even if your category isn’t in this guide, there’s still a lot to learn from these other brands. 

Without further ado, everyone, let’s dive into this mega guide. :) 

Recommended Reading: Oh, a quick one, as most of you know, when it comes to any channel, it’s important to ensure you have analytics to measure performance. I created a guide and review of the best Pinterest analytics tools (and scheduling as well) that are worth looking into to help support and measure your Pinterest marketing efforts.

Home Goods & Furniture Brands

1. Letterfolk

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Founded in 2015, Letterfolk is an American company that specialises in customisable décor to help individuals express themselves better. Starting from letterboards, it has grown its assortment to customisable passports, modern cuckoo clocks, and tile mats.  

Modern cuckoo clock and standard tile mat are its best sellers!

What I love about it

  • Letterfolk’s Pinterest profile bio is well-optimised, with a short description that explains the brand very well. 
  • Its pins are product-centred, reflecting different events and seasons like winters, New Year’s, and summer vacations to stay up-to-date and lure users into clicking on the pins (and exploring many others). 
  • It has created several different boards that contain a mix of promotional and inspirational content to not bore its audience from 'salesy' content only and, at the same time, reach a wider audience. 

2. Temple & Webster

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Offering more than 180,000 products to browse, Temple & Webster is Australia’s leading online furniture and homewares retailer. Coupled with fast shipping nationwide and top-notch customer service, it sure does know how to bring smiles to its customers’ faces. 

Its product range varies from furniture, outdoor décor, rugs, bedding, and lighting to home décor, office accessories, and pet accessories. 

Temple & Webster certainly has some of the best profiles I’ve seen in terms of content strategy and graphic design aesthetics for the various types of content they share.

What I love about it

  • Since CTAs drive people’s actions, the bio uses a CTA (follow us for…), which is followed by a few reasons while staying within the character limit to expand the Pinterest audience. 
  • Leveraging both story and video pins for its content strategy to create how-to and informative pins, this brand sure knows how to keep its followers engaged and leave them craving for more. 
  • From time to time, ‘ask-a-stylist’ series are held on this platform to answer questions from Pinterest users via expert stylists to educate them and boost brand trust.

3. Pepperfry

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Established in 2011 with roots in India, Pepperfry allows its customers to get their hands on premium quality furniture, furnishings, home décor, and lamps at the best prices to help them feel at home. 

It even has an app that serves more useful purposes than just shopping such as virtually trying furniture, getting style inspiration, and taking free consultations. 

I’m also a big fan of Pepperfry’s content. 

What I love about it

  • Pepperfry promotes its branded hashtag (#PepperfryHomes) using the space in the bio in exchange for getting featured on its social media platforms and boosting brand recognition. 
  • All pins are well-edited with text and relevant product images to quickly capture the attention of the users and get them to click on the pins (great for CTRs). 
  • Most of its pins are story-style to embed multiple images, text, and videos in one pin and provide the audience with more pin-able content. 

4. My Furniture 

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With headquarters in England, My Furniture provides original designer pieces at affordable prices without compromising on quality to help individuals elevate the look of their home. 

What I love about it

  • Using the most relevant keywords in the bio is an incredible way to make its profile more searchable on this platform for increased brand exposure. 
  • What’s really appreciable about My Furniture’s pins is that they all feature a similar font for their brand name (my furniture) to make them more recognisable by the audience and, at the same time, stand out among numerous other pins. 
  • To offer something to everyone, individual boards with different product category names facilitate users to explore one of their choices and take valuable action. 

5. Brooklinen

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To offer beautiful, high-quality, and fairly-priced home essentials, Brooklinen only sources materials from premium suppliers and cut the need for middlemen without any luxury markups. It’s also received praise from Vogue, GQ, AD, Wirecutter, and Elle Décor. 

What I love about it

  • With a verified merchant badge and a blue tick, Brooklinen becomes more organically searchable on the platform and also encourages and increases the confidence of shoppers to purchase.
  • Brooklinen creates pins for different events and seasons, such as Mother’s day, Father’s day, and autumn. This is a great way to stay relevant and fresh on the platform and boost engagement rates. 
  • The overall theme of the profile is bright and lively, using a pop of colours and well-lit high-resolution pictures to give more welcoming vibes to the user.  

6. HAY

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Taking inspiration from fashion, art, and architecture, HAY deals in furniture and accessories for contemporary living that suits any environment and needs. It works with top designers from across the world to offer premium-quality products to a wide range of global audiences. 

What I love about it

  • HAY takes a different approach by using product-focused pins with an embedded link that redirects the user to the specific product page, which helps guides visitors to hopefully purchase. 
  • Every pin is equipped with a well-written description targeting relevant keywords to make them more searchable on the platform. 
  • The “saved” section contains several boards with inspirations and ideas to facilitate in reaching new Pinners who are interested in home décor. 

Beverage Brands

7. Golde 

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To make health and wellness accessible and fun for everyone, Golde was born in 2017 in Brooklyn. Its products are 100% organic and vegan-friendly, which can be easily incorporated into a daily routine. 

Some of its best-sellers are pure matcha, pineapple debloat, and coconut collagen boost. 

What I love about it

  • Golde’s cover photo has been used well to market a few of its products while giving a better understanding to the users of the kind of items Golde deals in.  
  • Mouth-watering images of pins with text overlay are enough to tempt the audience to click on them and use the same ingredients (including its own products) for creating the same meal/beverage.
  • What’s even better is that the different recipes are categorised using boards based on different ingredients, such as collagen recipes, matcha recipes, and turmeric blends recipes to make its Pinterest profile discoverable one way or another.

8. Smirnoff

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Based in the US, Smirnoff uses a traditional filtration method to create the smoothest vodkas. Its product range extends to flavoured vodka and malt beverages. Its vodkas are one of the best-sellers around the globe (and I won’t lie, I like Smirnoff myself). 

What I love about it

  • Each Smirnoff pin comes with aesthetically-pleasing images of the product and brand name to catch the eye of the Pinners and establish its online presence. 
  • Smirnoff uses a mix of video and image pins to promote its products with relevant keywords in the title and description for better reach. 
  • You will find a plethora of boards that give ideas to users about the different kinds of drinks they can make for different occasions like Thanksgiving Day, bachelorette weekend, and 4th of July. 

9. Simply Beverages

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Believing in simplicity, Simply Beverages creates all-natural, delicious beverages using simple ingredients which are sourced from growers with who it works closely to ensure they taste as close to nature.

Simply Beverages offers an array of flavours from lemonade, orange, and smoothie to dairy drinks.

What I love about it

  • The bio cuts to the chase with a few words that describe the brand well to give a better understanding to the users. 
  • Creating simple recipes using its products is ideal for luring the audience into seeing what’s possible with their drinks. 
  • All of Simple Beverages’ pins feature refreshing pictures that are good enough to depict the quality and taste of its drinks. 

10. Brightland

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With a mission to help individuals take action towards better well-being, Brightland came into being. It deals in authentic olive oils, vinegar, and honey that are free of fillers and artificial preservatives along with kitchen essentials and accessories.  

It has received raves from The New York Times, WSJ, and Food & Wine. 

Brightland has done an epic job with their video tutorials - definitely have to check out how good their content strategy is.

What I love about it

  • Rather than curating horizontal pins, Brightland leverages vertical pins to make them stand out since they take up more space on the feed for better visibility. 
  • It features a ton of food recipes with recipes mentioned in the pin descriptions and a title written on the pin image to promote its utensils and ingredients subtly. 
  • Brightland has a strong strategy around collaborating with food/lifestyle influencers from time to time to make pinners interested in this brand and help its pins perform well. Influencers are great for ‘network effects’ and credibility for brands like Birghtland. Plus, typically influencers in this space for food/lifestyle are really good when it comes to producing good video quality content.

11. Verve Coffee Roasters

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Set up in 2007 with headquarters in California, USA, Verve Coffee Roasters sources the best coffee in the world and honours every step of the coffee-making journey from farming and roasting to cupping. 

It offers almost every kind of coffee to coffeeholic's from decaf, espresso, and single origin to blend.  

What I love about it

  • Adding the contact button just by the follow button ensures audiences that they can contact Verve Coffee Roasters at any time with questions.
  • In addition to promoting its products, Verve also keeps posting guides and how-to tutorials to present itself as an authority in the industry. 
  • Pins are well-optimised with high-resolution images that are crucial to ‘catch the eye’ of visitors. Plus, they use captivating titles and descriptions for better reach and discoverability to help improve their chances of being found whenever someone is searching or browsing coffee-related products. 

12. Boxed Water Is Better

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Established in 2009, Boxed Water is Better is an American company that strives to provide the purest water in the most sustainable way as an alternative to plastic water bottles. 

Its cartons are made up of 92% renewable materials to minimise environmental impact. In addition to original water, individuals can purchase fruit-flavoured water too.  

What I love about it

  • The Boxed Water feed heavily relies on user-generated content to build a more personal connection with its audience (which also helps build trust and credibility for new visitors who discover Boxed Water). 
  • The overall theme is very easygoing when it comes to Boxed Water promoting its products whilst simultaneously informing users about the benefits of using boxed water over plastic water bottles.
  • They do an awesome job using a mix of content from its TikTok and Instagram profiles, which is an incredible way to engage more people on the platform and grow the audience on other social media sites. 
Recommended Reading: I created this detailed guide on some of the top Pinterest marketing strategies & growth hacks I've seen work and adopted by other high-growth brands I like, as well as strategies that have worked well for me and clients I work with.

Food Brands

13. Oat Haus

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Founded in 2018, Oat Haus came up with the world’s first spreadable granola, which is also nut-free, vegan, and gluten-free to integrate both deliciousness and nutrition. 

Granola butter comes in various delicious flavours like strawberry shortcake, vanilla, chocolate, pumpkin spice, cookie dough, and coffee. 

They’re Pinterest profile looks so damn good!

What I love about it

  • Oat Haus does a great job targeting the relevant audience with appropriate keywords like granola, vegan, gluten-free, and healthy in the bio is ideal for making its profile more searchable and discoverable on Pinterest.  
  • The cover photo gives nothing but the happiest vibes to make users feel welcomed and motivate them to further explore the profile. 
  • Its story pins subtly promote spreadable granola by creating a plethora of recipes with mouthwatering pictures and text overlays for better readability (and CTRs).

14. HERSHEY'S

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Operating since 1984, HERSHEY’S is based in Hershey, PA and is a top snacks company that brings sweetness and goodness to the world through its delicious and high-quality products. Some of its brands are Kit Kat, Ice Breakers, and Jolly Rancher.

What I love about it

  • Hershey’s collaborates with other world-renowned companies like Cadbury to craft recipes and reach new audiences through cross-promotions by accessing their ‘partners’ audiences. 
  • Since video content is king these days, this Hershey engages Pinners by creating short chocolate-inspired video recipes. 
  • Hershey’s boards are well-organised by using relevant titles for pins such as brownies & bars, cookies, candies & snacks, and pies & tarts to drive quality traffic.  

15. Eagle Brand 

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Dating back to 1856, Eagle Brand has been helping its customers elevate their desserts by adding sweetness and unique flavour in every bite through its condensed milk products. It also offers evaporated milk and fat-free condensed milk to cater to its different customers’ needs. 

What I love about it

  • Visual representation of condensed milk in cupcakes in the cover photo immediately gives an understanding to users. Not to mention, the bio is quite descriptive, even with the character limit.
  • Making desserts quick and simple, this brand keeps creating 5-ingredients-or-less pins with a branded sticker and attractive images for increased brand recognition.  
  • Eagle Brand’s boards, such as citrusy sweets, autumn desserts, and delicious drinks, accommodate the preferences and tastes of different audiences on the platform. 

16. Magic Spoon

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Headquartered in New York, USA, Magic Spoon re-engineered cereal with grown-up, nutritious ingredients but with the same taste that reminds its customers of their childhood.

The high-protein, low-carb, and gluten- and sugar-free cereal comes in different yummy flavours such as peanut butter, cocoa, cinnamon roll, cookies & cream, and much more. 

Absolutely a massive fan of the content Magic Spoon produces (the branding is seriously awesome, especially for a cereal-based product).

What I love about it

  • Having a blue tick right by Magic Spoon’s profile name gives assurance to Pinners/visitors about the authenticity of the brand’s online presence.
  • They use the same branded colour (hues of blue and purple) for all its pins to make sure whenever the users view one of its pins down the road, they can easily recognise the brand in a flash. 
  • The pins are well-optimised by making them clickable with relevant product links that redirect the user to the specific product pages.  

17. Belgian Boys 

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Based in the USA, Belgian Boys produces breakfast and dessert treats in Europe, from cookie tarts to stroopwafels, using high-quality, non-GMO ingredients to give the feeling of home to its customers. 

Breakfast, chocolate brookie, and original crepes are its best-selling bundles. 

What I love about it

  • Belgian Boys use video pins to utilise creative visuals that catch the eye of the users in an instant, which ultimately urges them to click on them. 
  • All pins feature branded colour themes and fonts to boost Belgian Boys’ brand recognition and awareness.
  • Each and every single pin is optimised with relevant titles and descriptions to make them prop up the search rankings on the platform to help increase exposure, particularly those browsing in the food category. 

18. Betty Crocker 

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Almost 100 years old, Betty Crocker shares its rich heritage and culinary knowledge based on test-kitchen wisdom and passion for food to facilitate people in learning to cook, bake, or grill food at home with ease. 

What I love about it

  • Betty Crocker gets creative and adds a spark of personality in its bio while explaining the reason for its presence on Pinterest. 
  • Since most pinners scroll on mobile (and mobile app), they use vertical pins that perform better and also stand out visually - they’ve done a really good job with their cover images for video pints.
  • Betty Crocker has plenty of boards for recipes with SEO-friendly titles and descriptions that help them become more searchable on the platform (and on search engines). 

19. Partake Foods 

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Catering to the taste buds of people with dietary restrictions, Partake Foods came into being. It allows individuals with or without allergies to enjoy food with peace of mind since its non-GMO and gluten-free cookies and baking mixes are free of the top 9 allergens. 

What I love about it

  • Overall their product imagery and selection of graphics is of an incredibly high standard. Lots of notes to take on Partake’s profile.
  • The cover photo that Partake Foods has showcases a variety of its cookies and baking mixes that give a clear hint/introduction of the products that this brand sells.
  • What’s really admirable about the bio is that it cleverly uses relevant keywords that Pinners may be searching for along with a branded hashtag to make its profile discoverable. Also using hashtags on Pinterest is great for UGC content, especially for recipe from food influencers.

Women’s Fashion

20. Revelry 

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Founded in 2009, Revelry creates modern bridesmaid and event dresses that are available for home try-on to help its customers purchase the right and best fit for them. Since it operates online and sells directly, its dresses are fairly priced without the retail markup.

It’s received glowing reviews from the likes of Inc., Brides, Vogue, and BuzzFeed. 

What I love about it

  • The inclusive and personal-touch badges below Revelry’s profile name assure users/visitors about how this brand accommodates different body types and sizes with handmade, customisable options.  
  • The first sentence of the bio tells what this brand deals in, followed by creative sentences which also include keywords for better profile visibility. 
  • Great overall theme colour, and a great variety of wedding-based content and product-specific content. They’ve got a colour-coordination grid feeling going on which looks really awesome when you scroll down their profile. 

21. HATCH Collection 

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With a desire to create chic, timeless, and comfortable maternity clothing for all stages, Hatch was formed in 2011. Each clothing product is solution-driven to bring the utmost comfort to mothers and help them enjoy the moments to the fullest. 

A few of its bestsellers are the 4th-trimester nesting bundle, the rib knit pant, and the boyfriend maternity jean. 

What I love about it

  • The best thing about Hatch’s profile is that it keeps a fine balance between promotional and news-style/informational content to give Pinners a reason to follow this account.
  • The product-focused pins use a clear background and feature models and normal everyday people wearing their clothes to bring the attention of the users and visitors immediately when scrolling.
  • It keeps organising all its pins into relevant boards such as swim 2018, maternity bodysuits, and maternity sweaters for hassle-free scouring.  

22. ABLE

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To empower women, ABLE deals in modern and top-notch quality apparel, jewellery, shoes, and leather bags that are made for women by women. It even has an ABLE Rewards program that helps its loyal customers earn points along with free shipping. 

What I love about it

  • Able uses a branded hashtag in its bio, which is a great way to promote its business and drive conversations while making its profile more searchable (and drive UGC content). 
  • The quadrant-style cover photo showcases the kinds of products Able specialises in to give a better brand understanding to the Pinners. 
  • Able leverages video pins since they tend to engage Pinners and keep creating a mix of styling, tutorial-style, and behind-the-scenes videos while subtly marketing its products. 

23. CUUP 

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With headquarters in New York, USA, CUUP creates bras and underwear for women, so they don’t have to compromise between comfort and style. It utilises luxury fabrics with innovative designs to bring confidence to women. 

It’s been mentioned in Vogue, Glamour, Wirecutter, and Fast Company. 

What I love about it

  • CUUP keeps posting celebrity inspirations that are relevant to its product launches to leverage its fan base and redirect users to its profile and product pages.
  • CUUP’s content strategy significantly relies on videos that vary from behind-the-scenes videos to styling videos, in order to make pins stand out against other related profiles when a using is browsing/searching.

24. Cupshe 

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Set up in 2015, Cupshe is a beachwear company that empowers women to feel their best in dresses, tops, bikinis, one-pieces, and clothing no matter where they go. When creating items, it uses premium quality fabrics and unique patterns while keeping different body shapes and sizes in mind.  

What I love about it

  • Cupshe keeps creating and sharing seasonal pins to stay relevant and at the top of the Pinners’ and audiences' minds. 
  • Claiming inclusive, personal touch, and female-owned badges along with a blue tick facilitates helps Cupshe differentiate from its competitors on the platform and, at the same time, give an authentic look. 
  • Their product-focused image pins are equipped with several relevant and targeted keywords in the description to show up on the search results of users searching and browsing through related items.

Men’s Fashion

25. UNTUCKit 

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Founded in 2011, UNTUCKit is an American brand that reengineered casual dress shirts into perfect untucked shirts to help men look and feel their best. It accommodates all shapes and sizes with a contoured hemline, perfect untucked length, and reinforced collars.

What I love about it

  • UNTUCKit’s bio is short yet descriptive, which helps users to instantly know what they sell. In addition, keywords like shirts and untucked are also used in a smooth flow to make its profile discoverable when users search for this style of shirt.
  • UNTUCKit has done a good job with optimising its SEO-friendly titles and descriptions, which really does help maximise reach, impressions and exposure on Pinterest. 
  • They also have an assortment of boards that can be found with simple and straightforward and clear titles such as summer 2022, fall 2022, back to school, and warm-weather ready. All of this is based on a strategy to help facilitate greater impressions to help get discovered by new targeted visitors. 

26. Topman

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Based in England, Topman prides itself on flawlessly tailoring men’s wear with fresh prints and authentic denim to elevate their overall look and style. In addition, it also offers shades, jewellery, shoes, and other accessories to complete the look.

What I love about it

  • Topman incorporates influencer marketing into its content strategy to make its products look more credible and reach a wider audience. 
  • High-quality product-focused pins with well-written descriptions and price mentions are ideal to appear in the search results of Pinners and catch their eyes instantly. 
  • Although the profile description is to-the-point, it still serves the purpose of introducing this brand to first-timers with only a few SEO-rich keywords like menswear fashion, best, and online.

27. Bronze Snake

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Established in 2006, Bronze Snake is a direct-from-manufacturer clothing brand that uses premium quality materials to create minimalistic garments at affordable prices. It keeps dropping new products every week while manufacturing responsibly. 

What I love about it

  • Since it has a blue tick, Bronze Snake stands out with product pins and, at the same time, allows its products to show up in shopping experiences. 
  • The keyword-rich profile description makes it more convenient for Pinners to search and discover this brand with keywords like Australia, minimalistic designs, and high-quality materials. 
  • They have their contact button turned on, which includes an email address, as well as a call option for users to reach out if they’ve got questions or want to place an order. 

28. Mack Weldon 

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From swimwear and socks to underwear, Mack Weldon finds gaps in products and comes up with a better, innovative designs for a comfortable lifestyle. It ethically manufactures products using cutting-edge fabrics to make a difference in its customers’ lives.

Full-zip hooded sweatshirts, flex pants, and work shirts are a few of its top sellers. 

What I love about it

  • Mack Weldon repins not only its own pins but also other brand pins, such as Zara and Nordstrom, from time to time to boost its profile and drive other audiences from related brands to its profile. This is a great strategy for brands to leverage other networks and audiences to help them get in front of new target audiences.
  • Most of Mack Weldon’s pins are product-focused with eye-catching text overlays to help users know what unique purpose the product serves for increased pin clicks and outbound clicks. 

29. Rhone

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Set up in 2014, Rhone specialises in creating performance-driven active wear for men without compromising on comfort and fit to help its customers smash workouts. It only uses luxury materials coupled with innovative details to ensure they withstand the toughest workout sessions. 

What I love about it

  • Rhone’s profile description features what the company is about and its mission, which is followed by two branded hashtags for better brand understanding, as well as encourages visitors to check out their hashtags for UGC-related content. 
  • Rhone takes a different approach to its pins by using health-, lifestyle-, and skincare-related pins to educate Pinners and nurture new customers. Whilst a lot of their content is not ‘activewear’ specific, they’re content strategy is to talk about topics that male audiences care about, with then a way to ‘weave’ in their activewear offerings. 
  • The cover photo showcases a product from each category to give a hint to users about the kind of activewear it produces and sells.

30. The Academy Brand

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To deliver an exceptional brand experience, The Academy Brand was formed. It specialises in premium apparel for men by using high-quality fabrics and decent prints while integrating utmost comfort (and also happens to be one of my absolute favourite brands here in Australia). 

Their clothing range varies from shorts, swimwear, pants, sweats and outerwear to tees and knitwear. 

What I love about it

  • The modern vintage theme of the majority of its pins depicts the kind of clothing products it sells. 
  • Academy Brand has an array of boards based on seasonal collections, behind-the-scenes, and patterns to help Pinners scour them according to their interests and preferences. 
  • Pins are almost restricted to promoting its products with top-notch quality pictures to build users’ interest and encourage quality traffic to its official website. 

Bags, Handbags & Accessories 

31. Parker Clay 

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In addition to empowering women, Parker Clay hand stitches and crafts every single leather product in Ethiopia. From wallets, crossbody bags, and laptop bags to backpacks, all are ethically- and sustainably made and come with a lifetime guarantee. 

What I love about it

  • The overall theme of Parker Clay’s pins are mainly outdoor-inspired and highlights the ‘carefree vibes’ to showcase how its leather bags are easy and simple to carry no matter where. 
  • Almost all pins are vertically positioned to make them stand out in the search results and provide better visuals. 
  • They do a great job with their detailed pins’ descriptions featuring targeted keywords with in-depth explanations of the relevant items, which is awesome and contributes to better rankings in Pinterest search, as well as potentially being found on search engines. 

32. Brahmin Handbags

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Using sturdy and luxurious leather from Italy and other parts of the world, Brahmin Handbags designs handbags such as satchels and totes in Massachusetts, which are handcrafted by expert artisans while combining fashion and functionality.   

What I love about it

  • Brahmin Handbags uses bright colours for its pins, which is a spectacular way to grab the attention of the users and urge them to click on them. 
  • They incorporate user-generated content from Instagram into its pins to present itself as a more authentic and credible brand, which in turn accelerates the trust process for new potential customers. 
  • Really love their profile description, which uses several targeted keywords like luxury, handbags, and handcrafted in a subtle manner while explaining its brand. 

33. Bellroy

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Based in Australia, Bellroy uses eco-tanned leathers, recycled fabrics, and plant-based materials for carry goods like wallets, bags, and phone cases to ensure sustainability, functionality, and durability. 

A few of its best-sellers are flip case, laptop sleeve, and watch strap.  

What I love about it

  • The cover photo features a short yet captivating copy with three different products in use to immediately facilitate users in understanding this brand. 
  • Each pin from Bellroy follows great standards in SEO-friendly keyword optimisation, which are thoughtfully used in pin titles and descriptions to make sure they show up on discovery feeds when people are searching through.
  • Getting itself verified with a blue tick gives peace of mind to Pinners and browsers since they don’t have to fret about the authenticity of the brand’s online presence.  

34. Vogueen

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With free shipping all over the globe, Vogueen has expanded its customer base worldwide and sells beautiful protective iPhone silicone and leather cases, Apple watch bands, AirTag leather cases, and AirPods cases while maintaining excellent quality. 

What I love about it

  • All of Vougueen’s pins are short videos, which provide better product perception to the Pinners to maximise outbound clicks as well as maintain good engagement rates. 
  • To further optimise its profile, this brand mentions its business name and separates it with a vertical bar to cleverly add keywords (premium iPhone cases).  

35. Pela Case

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To provide a better, greener alternative to polluting plastic phone cases, Pela Case was born. It creates compostable yet sturdy and stylish cases by using flax shive and a plant-based biopolymer to reduce environmental impact.  

They’ve been featured in Forbes, CNN, Ellen, Martha Stewart, and BuzzFeed. 

What I love about it

  • Since this brand deals in compostable phone cases, it repins “environmentally-friendly” pins from other users to bring the attention of eco-conscious Pinners to its profile. Great strategy for ‘community-building’.
  • They optimise their pins with relevant hashtags to make them more discoverable to the right audience and tempt them to interact with them. 

Glasses & Headwear

36. Warby Parker

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Founded in 2010, Warby Parker makes high-quality and fashionable prescription eyewear accessible to everyone without the expensive price tags barrier. They design glasses in-house and engage with customers directly to serve the world with better vision. 

In addition to prescription eyeglasses, they offer sunglasses and contacts. 

What I love about it

  • The invested-in-good badge below its account handle allows this brand to improve its brand perception and reputation. 
  • Some of its video pins feature celebrities trying on this brand’s glasses to provide a better understanding to the audience and increase their interest (as well as trust).

37. DIFF Eyewear

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With headquarters in California, USA, DIFF Eyewear launched in 2014 handcrafts frames with care using exceptional quality materials while upholding its social responsibility values. 

As part of its charity acts, it keeps donating prescription eyewear to people in need around the globe. 

What I love about it

  • DIFF Eyewear’s pins heavily rely on influencer marketing and share their pictures wearing its sunglasses to give a more credible look to this brand. 
  • They use a mix of image and video pins to capture the attention of the audience in one way or another. 
  • Boards like “Outfit Inspo” and “The Best Fashionable Sunglasses” subtly promote its products while creating and saving idea pins for Pinners. 

38. Sunglass Hut 

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Based in Milan, Italy, Sunglass Hut is a specialty sunglass retail business that believes in authenticity and self-expression and provides top-notch quality sunglasses to its customers. Its stores are located worldwide throughout South Africa, North America, Middle East, and Asia Pacific. 

What I love about it

  • The overall theme of Sunglass Hut’s profile is funky and vibrant to provide a pop of colour among hundreds of pins in the search results. This design content strategy certainly helps make them stand out. 
  • They collaborate with celebrities and brands to attract their fans and audience to this profile for increased brand exposure and recognition. 
  • The cover photo gives welcoming vibes with the smiling faces of the models who are wearing its eyewear for product understanding. 

39. Mytheresa 

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With over 30 years of experience in the industry, Mytheresa collaborates with the best international designers and offers a wide range of women’s, men’s, and children’s products from the top fashion brands. 

It offers fast delivery, free returns and exchanges within 30 days, and exceptional customer service. 

What I love about it

  • Mytheresa’s pins are filled with collaborations with models and fashion brands to reach new potential customers by creating buzz around its brand. 
  • Every pin comes with a well-written title and description to make the most ouf of their content, which can help maximise impressions for each piece of content.
  • To provide fashion inspiration and ideas to Pinners, Mytheresa has several boards like 5-ways-to-wear, style inspiration, and men’s style inspiration. 

40. WMP Eyewear

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To make fashionable and quality glasses accessible by everyone, WMP Eyewear came into being. This independent, family-owned business prides itself on creating on-trend, designer-inspired eyewear without a hefty price tag.

What I love about it

  • What’s commendable about the profile description is that it uses a bunch of SEO-friendly and relevant keywords like affordable eyewear, sunglasses, blue light, etc. to target appropriate users. 
  • WMP Eyewear shares really engaging, fun, how-to video pins with enticing text overlays to lure users into clicking on them and engaging with them. 
  • WMP Eyewear has also created a plethora of boards that contain its own pins and other users’ pins to help increase exposure and cultivate community-building (i.e. encourages existing customers and new audiences to get involved with the brand by sharing content).

Beauty Brands

41. Honest 

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Founded by actress Jessica Alba in 2012, The Honest Company remains true to its values which are based on trust, sustainability, and transparency. It has banned over 2500 questionable ingredients while remaining environmentally- and socially- responsible and deals in natural baby and beauty products. 

Some of its best-sellers are baby wipes, vitamin-C radiance serum, and hydrogel cream.

What I love about it

  • Using emojis, text, and animations for video pins is an incredible way to clear the expectations of users related to the pins and, at the same time, make them more appealing. 
  • They also do a really great job with the titles for their videos, which certainly helps with CTRs.
  • The Honest Company’s video pins feature tutorials, educational content, and make-up looks using its own products to ‘casually advertise them’ (without it feeling like advertising) to help build the audience’s interest. 
  • They incorporate influencer marketing into their Pinterest marketing strategy. This helps create content that is ‘watch-worthy’ (since many people love watching celebrities).

42. Allure 

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Formed in 1991, Allure is a leading beauty publication that provides its readers with up-to-date and well-researched content. From the next big injectable trend to a new ingredient, it collects and confirms facts by working with leading dermatologists, psychologists, and plastic surgeons to provide accurate and reliable info. 

What I love about it

  • Allure mainly relies on story pins to not only make them more interactive but also showcase multiple products through each pin. 
  • To build its audience and keep them engaged, it has created a wide variety of boards from tattoo talk, sun safety, and beauty news to wedding hair and best haircuts. 

43. MoxieLash

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Based in the US since 2017, MoxieLash sources the highest quality ingredients and materials to enhance individuals’ looks by introducing magnetic eyeliner for magnetic eyelashes first in the market. 

It’s received praise from Oprah Magazine, Insider, Elle, PopSugar, and Cosmopolitan. 

What I love about it

  • Giving valuable pieces of advice on lash-related content through its pins presents Moxielash as a trustworthy leader in the industry, which in turn helps steer and increase outbound clicks from the Pinterest platform onto their online store.
  • They leverage user-generated content to ‘subtly’ market their products, which helps establish greater trust between the brand and prospective customers. 
  • The ‘profile name space’ is well-utilised by adding their slogan/tagline (Level up your lash game) after their profile name.

44. Kaja Beauty 

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Catering to all skin tones and types, Kaja Beauty is a K-beauty company that features adorable packaging and innovative formulas while making makeup enjoyable and easy. Wink stamp, cheeky stamp, and wink lash trio are a few of its top-selling products. 

What I love about it

  • Kaja Beauty uses the colour theme in their logo (hues of pink and blue) across their content, which is a great way to help their pins stand out among plenty of other competitors. Plus, helps make their brand look really slick. 
  • Kaja creates fun tutorial-style video pins to curate a more personal connection with the audience and provide value - nothing beats great content for eCommerce brands when you see the product in action by a customer or influencer where you can see the result.

46. Frank Body 

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Founded in 2013, Frank Body is an Australian skincare company that uses coffee as its main ingredient for clear, supple, and smooth skin. All its products, such as for face, body, hair, and lips, are vegan- and cruelty-free and use only natural ingredients. 

What I love about it

  • Frank Body gets creative with its profile description to introduce itself and adds a branded hashtag at the start (#letsbefrank) to magnify its visibility on the platform. 
  • The cover photo introduces coffee scrub packets which can also be seen in use to give a hint to visitors regarding the type of products they offer. 
  • Frank Body leverages influencer marketing for its video pins to build trust and authenticity. 

46. GLAMNETIC 

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With headquarters in Los Angeles, USA, GLAMNETIC prides itself on producing the highest quality magnetic lashes with magnetic eyeliner and creatively-designed press-on nails. Its lashes are already precut to fit the eyes without any hassle and can be used for more than 40 times! 

What I love about it

  • Glamnetic produces plenty of ‘makeup look’ content. Additionally, they produce a lot of content around their lashes. On top of that, they share funny memes and informative content to leave Pinners craving for more content.
  • All the products that Glamnetic specialises in can be clearly seen in the cover photo, which is an awesome way to introduce the brand with casual browsers. 

Kitchen & Cooking Products 

47. Kaboodle Kitchen

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Operating since 1997, Kaboodle Kitchen is an Australian company that sources the best quality of local and international products and allows its customers to renovate their kitchen of dreams from the start till the end based on consultations and 3D designs at affordable rates. 

What I love about it

  • Kaboodle Kitchen does an awesome job impressing Pinterest users by showcasing one of its renovation projects in the cover photo and, at the same time, facilitating them in understating the style/nature of the content they share. 
  • All of Kaboodle Kitchen’s image pins feature high-quality and well-captured photos of its different projects to tempt lurkers into clicking on them. 

48. Green City Living Co.

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With a mission to build a greener, healthier and cleaner world, Green City Living Co. was formed. It produces reusable, environmentally friendly, and biodegradable kitchen and bathroom products to make greener practices a breeze. 

Safety razors, paperless towels, and exfoliating soap bags are its best-selling items. 

What I love about it

  • What’s really appreciable about the profile name is that it uses several targeted keywords (Everyday Reusable Eco-Friendly Products) by separating the brand name with a vertical bar to make its profile pop up on search results.
  • Text overlays across their pins make it easier for users to quickly know what the pin is about rather than having to read the titles separately.
  • In addition to promotional content, Green City Living Co. keeps educating its users about the greener planet and tips on how they can play their role to build brand trust. 

49. PlanetBox

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Launched in 2009, PlanetBox creates high-quality stainless steel and food-safe lunchboxes to make lunchtimes fun and easy while reducing waste. It uses non-toxic materials for its products which are free of BPA and phthalates. 

It has extended its product range to bags & pouches, drinkware, containers, and accessories. 

What I love about it

  • PlanetBox uses bright-coloured and delicious-looking healthy meals for all its pins to make them look more attractive. 
  • The profile description utilises the character limit very well by introducing the brand while also using targeted keywords to help maximise their opportunity to get discovered.
  • Sharing ingredients using its lunchboxes is an incredible way to subtly promote its lunchboxes while also giving lunchtime ideas to its audience - a great way to provide value without coming across too ‘salesy’. 

50. WebstaurantStore

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Since its launch in the year 2004, WebstaurantStore has made it hassle-free for food service professionals around the globe to purchase innovative and premium quality restaurant equipment, supplies, and essentials through its user-intuitive website. 

Fast shipping, spectacular customer service, and low prices make it the best choice for professional and individual customers in the market. 

What I love about it

  • Having a blue tick by the business name makes it easier for users to see they are an authoritative brand in the space of restaurant equipment/supplies.
  • They feature a plethora of boards from ideas using its products with a range of recipe topics.
  • WebstaurantStore uses a mix of ‘click-worthy’ video content and image pins for sharing recipes, tutorials, and tips with its audience to help them cut through the noise and be seen as an industry leader to potential customers.

⚡ Frequently Asked Questions ⚡

What makes Pinterest an attractive channel for eCommerce and DTC brands?

If you’ve been following my other eCommerce content pieces, you would have seen me touch on the opportunities that brands and marketers need to explore testing when it comes to acquisition. Your typical paid channels, which we all know (and love most of the time), are just becoming more expensive due to competition, and marketers like myself are needing to find better ways to attract awareness and tap into new audiences in a cost-effective manner. That’s why I’m starting to recommend Pinterest organic (and Pinterest ads) to drive new awareness and visitors. And I can say that the results have been awesome. Much cheaper CPMs, plus the organic view counts, which turn into new referral visitors from the Pinterest platform, have been really positive towards generating new audiences and sales. Many eCommerce brands, particularly if they’re targeting females as a demographic, have been doing really well over the years, just like some of the examples I’ve highlighted in this guide. I can certainly recommend and suggest to brands that if you’re not on Pinterest already or simply not as active currently, then I suggest becoming active and building a good content and ads strategy. I think you’ll be surprised by the payoff over time.

Who are the best Pinterest accounts, in your opinion, that other DTC and eCommerce brand owners, and marketers, can learn from?

To be honest, pretty much all the Pinterest accounts in this guide I put together are pretty exceptional when it comes to practices around content creation and scaling content production. If I did have to pick 5 of my favourites who, in my opinion, are simply amazing, they would have to be Hatch Collection, Partake Foods, Oat Haus, Smirnoff, and Temple and Webster.

Who are some of the most followed Pinterest accounts on this curated list?

I’ll list the 10 most followed accounts on this curated list I put together. Those awesome brands (follower count are not in particular order) are Pepperfry, Temple and Webster, Smirnoff, Hershey’s, Better Crocker, Allure, Warby Parker, Honest, Vogueen, and Cupshe.

What are some of the characteristics and lessons we can learn from the most popular boards and profiles that get large monthly views and large followings?

The main characteristics for popular boards and profiles that drive some serious views comes down to two main factors, in my opinion - well-designed content (obviously) and then the other big factor being scaling and cadence of content. When you look through the various profiles in the guide, you’ll see not only beautiful designs and gorgeous collections but also the recency of new posts that brands keep producing and promoting. Some of the really large brands with huge followings and view counts post up to 3-5 times per day. Yes, that’s per day I’m writing. Now, if you’re an early-stage eCommerce brand, I wouldn’t say you do this cadence right away, especially when you have to look after other channels and areas of the business. Still, I would be aiming to create a scaling workflow process that you can grow into over time so that when you have more resources/budgets available, you can invest in scale. Plus, it’s important to remember that some of these brands have decent marketing budgets that go into ads, which I touch on in the next question.

Can Pinterest sponsored pins help drive up organic views, and can it help with growing followers?

The simple answer is an absolute yes to both when it comes to driving up monthly organic views and followers. By running sponsored pin ads, you help get your content viewed more by the right target audiences you’re aiming to get in front of, which in turn leads to more profile visitors. Then, if new audiences and visitors to your profile like your brand’s content, then there’s a chance that they’ll follow your brand’s Pinterest profile. Many of the top Pinterest profiles use ads to help drive new visitors to their organic content through ad formats like sponsored pins.

Note: All these examples are publicly accessible, and I’ve been collecting them as part of my personal swipe file for my own learnings and inspiration. When I share these examples and publish them, they're available as is on the date I publish a guide. Some information, such as ads, page designs, links to resources, prices or anything I mention related across these resources may/will change, so do let me know if you can’t access a resource, or something isn’t correct. Just get in contact with me as I want to make sure things are fresh as they can be. Thanks for reading and enjoy. 😊
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